{"id":123199,"date":"2012-06-18T13:43:45","date_gmt":"2012-06-18T13:43:45","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=123199"},"modified":"2012-06-18T13:43:45","modified_gmt":"2012-06-18T13:43:45","slug":"the-new-viral-video-from-keyboard-cat-to-ideas","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=123199","title":{"rendered":"The New Viral Video: From Keyboard Cat to Ideas Worth Spreading"},"content":{"rendered":"<p><a href=\"http:\/\/vimeo.com\/43859230\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/vimeo.com\/43859230<\/a><\/p>\n<p>Videos with millions of views come in many flavors, but they have a common thread: they inspire us to share them with others. Viral videos have often provided decidedly ephemeral entertainment\u2014think cats playing pianos and dogs riding skateboards. Yet TED is at the forefront of a burgeoning trend that puts ideas worth spreading high up on the list of things your friends and family simply have to watch. What makes users want to share a meaningful video? What drives success? With more than 750 million views to date, the TED case study illuminates some of the most important trends defining the new viral video.<\/p>\n<p class=\"tumblrize-permalink\"><a href=\"http:\/\/thecuriousbrain.com\/?p=32027\" title=\"Go to original post at The Curious Brain\" rel=\"bookmark noopener noreferrer\" target=\"_blank\">Original Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>http:\/\/vimeo.com\/43859230 Videos with millions of views come in many flavors, but they have a common thread: they inspire us to share them with others. Viral videos have often provided decidedly ephemeral entertainment\u2014think cats playing pianos and dogs riding skateboards. Yet TED is at the forefront of a burgeoning trend that puts ideas worth spreading high [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":123200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[493],"class_list":["post-123199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-other-stuff","tag-tumblrize"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-new-viral-video-from-keyboar.jpg?fit=295%2C166&ssl=1","jetpack-related-posts":[{"id":32027,"url":"https:\/\/thecuriousbrain.com\/?p=32027","url_meta":{"origin":123199,"position":0},"title":"The New Viral Video: From Keyboard Cat to Ideas Worth Spreading","author":"thebrainbehind","date":"18\/06\/2012","format":false,"excerpt":"http:\/\/vimeo.com\/43859230 Videos with millions of views come in many flavors, but they have a common thread: they inspire us to share them with others. Viral videos have often provided decidedly ephemeral entertainment\u2014think cats playing pianos and dogs riding skateboards. Yet TED is at the forefront of a burgeoning trend that\u2026","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8408,"url":"https:\/\/thecuriousbrain.com\/?p=8408","url_meta":{"origin":123199,"position":1},"title":"The Ugly Truth About Viral Marketing","author":"thebrainbehind","date":"14\/04\/2010","format":false,"excerpt":"The Ugly Truth About Viral MarketingView more presentations from Marta Kagan. \"Unlike a real virus, which has the mechanism for spreading built right into it, your marketing campaign is going to have to work a little harder\" Lovely presentation by Marta Kagan make sure you check it out!","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":22635,"url":"https:\/\/thecuriousbrain.com\/?p=22635","url_meta":{"origin":123199,"position":2},"title":"Perform This Way (Parody of &#8220;Born This Way&#8221; by Lady Gaga)","author":"thebrainbehind","date":"21\/06\/2011","format":false,"excerpt":"http:\/\/youtu.be\/ss_BmTGv43M Spreading across the internet like a wildfire! Lessons for brands ...besides kittens to get your viral going, we can now also make fun of Lady Gaga! Music video performed by \"Weird Al\" Yankovic","rel":"","context":"In &quot;sounds&quot;","block_context":{"text":"sounds","link":"https:\/\/thecuriousbrain.com\/?cat=5"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/ss_BmTGv43M\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":128225,"url":"https:\/\/thecuriousbrain.com\/?p=128225","url_meta":{"origin":123199,"position":3},"title":"Perform This Way (Parody of &#8220;Born This Way&#8221; by Lady Gaga)","author":"thebrainbehind","date":"21\/06\/2011","format":false,"excerpt":"http:\/\/youtu.be\/ss_BmTGv43M Spreading across the internet like a wildfire! Lessons for brands \u2026besides kittens to get your viral going, we can now also make fun of Lady Gaga! Music video performed by \u201cWeird Al\u201d Yankovic Original Article","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/perform-this-way-parody-of-born.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/perform-this-way-parody-of-born.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/perform-this-way-parody-of-born.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/perform-this-way-parody-of-born.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/perform-this-way-parody-of-born.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":671,"url":"https:\/\/thecuriousbrain.com\/?p=671","url_meta":{"origin":123199,"position":4},"title":"The 10 hottest viral video ad campaigns of the month","author":"thebrainbehind","date":"24\/05\/2009","format":false,"excerpt":"Over at Mashable Jennifer Van Grove ,presents 10 ad campaigns that went really viral and achieved the elusive \"Internet meme status\"! The Zoozoos below is Vodafone's newest campaign with 1,449,218 views, go check the rest of the article here! http:\/\/www.youtube.com\/watch?v=moSBmKUm0pk","rel":"","context":"In &quot;ads&quot;","block_context":{"text":"ads","link":"https:\/\/thecuriousbrain.com\/?cat=3"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/moSBmKUm0pk\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":18993,"url":"https:\/\/thecuriousbrain.com\/?p=18993","url_meta":{"origin":123199,"position":5},"title":"So small yet already incredible vol II   (the babies go viral!)","author":"thebrainbehind","date":"20\/07\/2009","format":false,"excerpt":"http:\/\/www.youtube.com\/watch?v=MLUJdpDfXZA http:\/\/www.youtube.com\/watch?v=9a64ySqzM8Y The new viral videos from evian, much better than the ad in my view which you can watch here, in the case you haven't seen it yet","rel":"","context":"In &quot;videos&quot;","block_context":{"text":"videos","link":"https:\/\/thecuriousbrain.com\/?cat=193"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/MLUJdpDfXZA\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/123199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=123199"}],"version-history":[{"count":0,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/123199\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/media\/123200"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=123199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=123199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=123199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}