{"id":123962,"date":"2012-04-10T09:30:34","date_gmt":"2012-04-10T09:30:34","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=123962"},"modified":"2012-04-10T09:30:34","modified_gmt":"2012-04-10T09:30:34","slug":"the-not-so-standard-rules-of-engagement-with","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=123962","title":{"rendered":"The Not-So-Standard Rules of Engagement with Digital Consumers"},"content":{"rendered":"<div style=\"width:425px\" id=\"__ss_12223804\"> <strong style=\"margin:12px 0 4px\"><a href=\"http:\/\/www.slideshare.net\/OgilvyWW\/the-notsostandard-rules-of-engagement-with-todays-tomorrows-yesterdays-digital-consumers\" title=\"The Not-So-Standard Rules of Engagement with Digital Consumers\" target=\"_blank\" rel=\"noopener noreferrer\">The Not-So-Standard Rules of Engagement with Digital Consumers<\/a><\/strong> <\/p>\n<div style=\"padding:5px 0 12px\"> View more presentations from <a href=\"http:\/\/www.slideshare.net\/OgilvyWW\" target=\"_blank\" rel=\"noopener noreferrer\">Ogilvy &amp; Mather<\/a> <\/div>\n<\/div>\n<p>Very interesting deck from Ogilvy&rsquo;s @brandonberger. &ldquo;Today\u2019s digital consumers are always evolving and living by a set of rules that they make. There is no longer a single framework to attract consumers. Instead, we need to develop a not-so-standard approach to engage our audiences. The Not-So-Standard Rules of Engagement is a series of guidelines that gives brands the leading edge in digital engagement while co-evolving with consumers as the next round of app updates enters their queue&rdquo;.<\/p>\n<p class=\"tumblrize-permalink\"><a href=\"http:\/\/thecuriousbrain.com\/?p=30543\" title=\"Go to original post at The Curious Brain\" rel=\"bookmark noopener noreferrer\" target=\"_blank\">Original Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Not-So-Standard Rules of Engagement with Digital Consumers View more presentations from Ogilvy &amp; Mather Very interesting deck from Ogilvy&rsquo;s @brandonberger. &ldquo;Today\u2019s digital consumers are always evolving and living by a set of rules that they make. There is no longer a single framework to attract consumers. Instead, we need to develop a not-so-standard approach [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[493],"class_list":["post-123962","post","type-post","status-publish","format-standard","hentry","category-all-other-stuff","tag-tumblrize"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":30543,"url":"https:\/\/thecuriousbrain.com\/?p=30543","url_meta":{"origin":123962,"position":0},"title":"The Not-So-Standard Rules of Engagement with Digital Consumers","author":"thebrainbehind","date":"10\/04\/2012","format":false,"excerpt":"The Not-So-Standard Rules of Engagement with Digital Consumers View more presentations from Ogilvy & Mather Very interesting deck from Ogilvy's @brandonberger. \"Today\u2019s digital consumers are always evolving and living by a set of rules that they make. There is no longer a single framework to attract consumers. Instead, we need\u2026","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":143042,"url":"https:\/\/thecuriousbrain.com\/?p=143042","url_meta":{"origin":123962,"position":1},"title":"Advertising in 2030","author":"thebrainbehind","date":"29\/10\/2024","format":false,"excerpt":"Hyper-Personalized and AI-Powered Experiences: AI is expected to power highly personalized ads, allowing brands to engage with consumers at an individual level in real time. This personalization may involve biometric data and even brain-computer interfaces that could offer real-time insights based on neural responses, pushing personalization to unprecedented levels. 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If so, the Festival of Global Media and me, we\u2019d like to invite you to take part in a programme of thought-leading sessions at The Festival of Media Global 2013, listening in on talks led by major brand speakers including Viacom,\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2013\/04\/FOM-Global-F-only-RGB.jpg?fit=954%2C954&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2013\/04\/FOM-Global-F-only-RGB.jpg?fit=954%2C954&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2013\/04\/FOM-Global-F-only-RGB.jpg?fit=954%2C954&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2013\/04\/FOM-Global-F-only-RGB.jpg?fit=954%2C954&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/123962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=123962"}],"version-history":[{"count":0,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/123962\/revisions"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=123962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=123962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=123962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}