{"id":124331,"date":"2012-03-09T13:14:00","date_gmt":"2012-03-09T13:14:00","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=124331"},"modified":"2012-03-09T13:14:00","modified_gmt":"2012-03-09T13:14:00","slug":"kevin-allocca-why-videos-go-viral-2","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=124331","title":{"rendered":"Kevin Allocca: Why videos go viral"},"content":{"rendered":"<p><a href=\"http:\/\/video.ted.com\/assets\/player\/swf\/EmbedPlayer.swf\">http:\/\/video.ted.com\/assets\/player\/swf\/EmbedPlayer.swf<\/a><\/p>\n<p>You have probably seen this already!It remained as a draft post for ages..still very interesting to watch! Kevin Allocca is YouTube&rsquo;s trends manager, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 reasons a video goes viral.<\/p>\n<p class=\"tumblrize-permalink\"><a href=\"http:\/\/thecuriousbrain.com\/?p=29738\" title=\"Go to original post at The Curious Brain\" rel=\"bookmark noopener noreferrer\" target=\"_blank\">Original Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>http:\/\/video.ted.com\/assets\/player\/swf\/EmbedPlayer.swf You have probably seen this already!It remained as a draft post for ages..still very interesting to watch! Kevin Allocca is YouTube&rsquo;s trends manager, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 reasons a video goes viral. Original Article<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[493],"class_list":["post-124331","post","type-post","status-publish","format-standard","hentry","category-all-other-stuff","tag-tumblrize"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":29738,"url":"https:\/\/thecuriousbrain.com\/?p=29738","url_meta":{"origin":124331,"position":0},"title":"Kevin Allocca: Why videos go viral","author":"thebrainbehind","date":"09\/03\/2012","format":false,"excerpt":"You have probably seen this already!It remained as a draft post for ages..still very interesting to watch! Kevin Allocca is YouTube's trends manager, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 reasons a video goes viral.","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8027,"url":"https:\/\/thecuriousbrain.com\/?p=8027","url_meta":{"origin":124331,"position":1},"title":"Stop Saying Viral &#8211; A Case for Spreadable Media","author":"thebrainbehind","date":"29\/03\/2010","format":false,"excerpt":"Stop Saying Viral - A Case for Spreadable MediaView more presentations from Eva Hasson. This is a a lovely presentation about viral media. \"It was prepared as a workshop and draws heavily on the writings of people like:FARIS YAKOB, BUD CADDELL, MIKE ARAUZ, HELGE TENNO, HENRY JENKINS & ANA DOMB,\u2026","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":32027,"url":"https:\/\/thecuriousbrain.com\/?p=32027","url_meta":{"origin":124331,"position":2},"title":"The New Viral Video: From Keyboard Cat to Ideas Worth Spreading","author":"thebrainbehind","date":"18\/06\/2012","format":false,"excerpt":"http:\/\/vimeo.com\/43859230 Videos with millions of views come in many flavors, but they have a common thread: they inspire us to share them with others. Viral videos have often provided decidedly ephemeral entertainment\u2014think cats playing pianos and dogs riding skateboards. Yet TED is at the forefront of a burgeoning trend that\u2026","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8491,"url":"https:\/\/thecuriousbrain.com\/?p=8491","url_meta":{"origin":124331,"position":3},"title":"Standing Cat IN BOOTS! (Feat. Zorro Cat and Mariachi Cat)","author":"thebrainbehind","date":"16\/04\/2010","format":false,"excerpt":"http:\/\/www.youtube.com\/watch?v=gZy2I8csVQU A wonderful twist to the rather boring but famous viral of the standing cat! You want to make a successful viral then put a cat in it :-)","rel":"","context":"In &quot;virals&quot;","block_context":{"text":"virals","link":"https:\/\/thecuriousbrain.com\/?cat=4"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/gZy2I8csVQU\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":128528,"url":"https:\/\/thecuriousbrain.com\/?p=128528","url_meta":{"origin":124331,"position":4},"title":"MOST VIRAL BRANDS OF 2010","author":"thebrainbehind","date":"22\/12\/2010","format":false,"excerpt":"via viraladnetwork MOST VIRAL BRANDS OF 2010 was originally published on The Curious Brain","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/farm6.static.flickr.com\/5081\/5279974224_c00143aca9_o.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":143998,"url":"https:\/\/thecuriousbrain.com\/?p=143998","url_meta":{"origin":124331,"position":5},"title":"TikTok and Politics: The Rise of the Viral Politician","author":"thebrainbehind","date":"04\/12\/2024","format":false,"excerpt":"In the TikTok era, politics isn\u2019t about policies\u2014it\u2019s about personas. Elections aren\u2019t won with well-reasoned arguments or carefully crafted policy proposals. https:\/\/youtube.com\/shorts\/Rr_gJbzPkdo?si=8JmsGviMS2ZEnSYQ They\u2019re won with 15-second clips designed to grab your attention and hold it just long enough to go viral. The candidates who thrive aren\u2019t necessarily the most qualified\u2014they\u2019re\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/tiktok-and-politics-the-rise-of.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/tiktok-and-politics-the-rise-of.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/tiktok-and-politics-the-rise-of.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/tiktok-and-politics-the-rise-of.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/tiktok-and-politics-the-rise-of.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/124331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=124331"}],"version-history":[{"count":0,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/124331\/revisions"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=124331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=124331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=124331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}