{"id":124584,"date":"2012-02-22T09:57:53","date_gmt":"2012-02-22T09:57:53","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=124584"},"modified":"2012-02-22T09:57:53","modified_gmt":"2012-02-22T09:57:53","slug":"the-2012-soda-report-2","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=124584","title":{"rendered":"The 2012 SoDA Report"},"content":{"rendered":"<div style=\"width:477px\" id=\"__ss_11690932\"> <strong style=\"margin:12px 0 4px\"><a href=\"http:\/\/www.slideshare.net\/sodaspeaks\/the-soda-report-11690932\" title=\"The 2012 SoDA Report\" target=\"_blank\" rel=\"noopener noreferrer\">The 2012 SoDA Report<\/a><\/strong> <\/p>\n<div style=\"padding:5px 0 12px\"> View more documents from <a href=\"http:\/\/www.slideshare.net\/sodaspeaks\" target=\"_blank\" rel=\"noopener noreferrer\">Society of Digital Agencies<\/a> <\/div>\n<\/div>\n<p>For the fourth year in a row, SoDA has compiled the thoughts and opinions of \u2248700 marketers, agencies, technologists and digital industry insiders. Dozens of SoDA member companies have contributed thought-provoking articles and case studies to The SoDA Report (formerly known as the Digital Marketing Outlook)<\/p>\n<p class=\"tumblrize-permalink\"><a href=\"http:\/\/thecuriousbrain.com\/?p=29141\" title=\"Go to original post at The Curious Brain\" rel=\"bookmark noopener noreferrer\" target=\"_blank\">Original Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 2012 SoDA Report View more documents from Society of Digital Agencies For the fourth year in a row, SoDA has compiled the thoughts and opinions of \u2248700 marketers, agencies, technologists and digital industry insiders. Dozens of SoDA member companies have contributed thought-provoking articles and case studies to The SoDA Report (formerly known as the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[493],"class_list":["post-124584","post","type-post","status-publish","format-standard","hentry","category-all-other-stuff","tag-tumblrize"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":29141,"url":"https:\/\/thecuriousbrain.com\/?p=29141","url_meta":{"origin":124584,"position":0},"title":"The 2012 SoDA Report","author":"thebrainbehind","date":"22\/02\/2012","format":false,"excerpt":"The 2012 SoDA Report View more documents from Society of Digital Agencies For the fourth year in a row, SoDA has compiled the thoughts and opinions of \u2248700 marketers, agencies, technologists and digital industry insiders. Dozens of SoDA member companies have contributed thought-provoking articles and case studies to The SoDA\u2026","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":37438,"url":"https:\/\/thecuriousbrain.com\/?p=37438","url_meta":{"origin":124584,"position":1},"title":"The SoDA Report (Volume 1, 2013)","author":"thebrainbehind","date":"29\/03\/2013","format":false,"excerpt":"The SoDA Report (Volume 1, 2013) from Society of Digital Agencies Through primary research, thought leadership pieces, interviews, and showcases, The SoDA Report (Volume 1, 2013) once again brings together content from some of the most influential thinkers in the digital marketing world today. T","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":122194,"url":"https:\/\/thecuriousbrain.com\/?p=122194","url_meta":{"origin":124584,"position":2},"title":"The SoDA Report (Volume 1, 2014)","author":"thebrainbehind","date":"30\/04\/2014","format":false,"excerpt":"The SoDA Report (Volume 1, 2014) from SoDA Probably the very last to share this. The SoDA Report, explores the concept of value. How are agencies, production companies, brands and technologies creating and delivering value, or even giving rise to entirely new value systems? The SoDA Report (Volume 1, 2014)\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":16288,"url":"https:\/\/thecuriousbrain.com\/?p=16288","url_meta":{"origin":124584,"position":3},"title":"2011 Digital Marketing Outlook","author":"thebrainbehind","date":"14\/02\/2011","format":false,"excerpt":"Society of Digital Agencies (SoDA) 2011 Digital Marketing OutlookView more documents from Society of Digital Agencies. The 2011 Digital Marketing Outlook (DMO) study, conducted by SoDA and its research partner, AnswerLab, revealed significant information regarding budgets, hiring strategies and what marketers value the most. Very informative an invaluable planning resource\u2026","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":50829,"url":"https:\/\/thecuriousbrain.com\/?p=50829","url_meta":{"origin":124584,"position":4},"title":"The SoDA Report (Volume 1, 2014)","author":"thebrainbehind","date":"30\/04\/2014","format":false,"excerpt":"The SoDA Report (Volume 1, 2014) from SoDA Probably the very last to share this. The SoDA Report, explores the concept of value. How are agencies, production companies, brands and technologies creating and delivering value, or even giving rise to entirely new value systems?","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":42449,"url":"https:\/\/thecuriousbrain.com\/?p=42449","url_meta":{"origin":124584,"position":5},"title":"The SoDA Report Digital marketing outlook  Volume 2, 2013","author":"thebrainbehind","date":"13\/11\/2013","format":false,"excerpt":"The SoDA Report (Volume 2, 2013) from SoDA This edition includes a unique combination of valuable forecasts, inspiring ideas, and truly inventive work created for top brands such as Nike, Burberry, Whole Foods, Lincoln and Lenovo. By SoDa","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/124584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=124584"}],"version-history":[{"count":0,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/124584\/revisions"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=124584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=124584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=124584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}