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Allow events to change you. <\/strong> Forget about good.<\/strong> Process is more important than outcome. <\/strong> Go deep. <\/strong> Capture accidents.<\/strong> Study. <\/strong> Drift.<\/strong> Begin anywhere. <\/strong> Everyone is a leader. <\/strong> Harvest ideas.<\/strong> Keep moving. <\/strong> Slow down. <\/strong> Don\u2019t be cool.<\/strong> Ask stupid questions. <\/strong> Collaborate. <\/strong> ____________________. Stay up late.<\/strong> Work the metapho<\/strong>r. Be careful to take risks. <\/strong> Repeat yourself.<\/strong> Make your own tools.<\/strong> Stand on someone\u2019s shoulders. <\/strong> Avoid software. <\/strong> Don\u2019t clean your desk.<\/strong> Don\u2019t enter awards competitions. <\/strong> Read only left-hand pages. <\/strong> Make new words. <\/strong> Think with your mind. <\/strong> Organization = Liberty.<\/strong> Don\u2019t borrow money.<\/strong> Listen carefully.<\/strong> Take field trips.<\/strong> Make mistakes faster.<\/strong> Imitate. <\/strong> Scat<\/strong>. Break it, stretch it, bend it, crush it, crack it, fold it.<\/strong><\/p>\n Explore the other edge. <\/strong> Coffee breaks, cab rides, green rooms. <\/strong> Avoid fields. <\/strong> Laugh. <\/strong> Remember. <\/strong> Very interesting via Bruce Mau Design<\/a><\/p>\n
\nYou have to be willing to grow. Growth is different from something that happens to you. You produce it. You live it. The prerequisites for growth: the openness to experience events and the willingness to be changed by them.<\/p>\n
\nGood is a known quantity. Good is what we all agree on. Growth is not necessarily good. Growth is an exploration of unlit recesses that may or may not yield to our research. As long as you stick to good you\u2019ll never have real growth.<\/p>\n
\nWhen the outcome drives the process we will only ever go to where we\u2019ve already been. If process drives outcome we may not know where we\u2019re going, but we will know we want to be there.
\nLove your experiments (as you would an ugly child). <\/strong>
\nJoy is the engine of growth. Exploit the liberty in casting your work as beautiful experiments, iterations, attempts, trials, and errors. Take the long view and allow yourself the fun of failure every day.<\/p>\n
\nThe deeper you go the more likely you will discover something of value.<\/p>\n
\nThe wrong answer is the right answer in search of a different question. Collect wrong answers as part of the process. Ask different questions.<\/p>\n
\nA studio is a place of study. Use the necessity of production as an excuse to study. Everyone will benefit.<\/p>\n
\nAllow yourself to wander aimlessly. Explore adjacencies. Lack judgment. Postpone criticism.<\/p>\n
\nJohn Cage tells us that not knowing where to begin is a common form of paralysis. His advice: begin anywhere.<\/p>\n
\nGrowth happens. Whenever it does, allow it to emerge. Learn to follow when it makes sense. Let anyone lead.<\/p>\n
\nEdit applications. Ideas need a dynamic, fluid, generous environment to sustain life. Applications, on the other hand, benefit from critical rigor. Produce a high ratio of ideas to applications.<\/p>\n
\nThe market and its operations have a tendency to reinforce success. Resist it. Allow failure and migration to be part of your practice.<\/p>\n
\nDesynchronize from standard time frames and surprising opportunities may present themselves.<\/p>\n
\nCool is conservative fear dressed in black. Free yourself from limits of this sort.<\/p>\n
\nGrowth is fueled by desire and innocence. Assess the answer, not the question. Imagine learning throughout your life at the rate of an infant.<\/p>\n
\nThe space between people working together is filled with conflict, friction, strife, exhilaration, delight, and vast creative potential.<\/p>\n
\nIntentionally left blank. Allow space for the ideas you haven\u2019t had yet, and for the ideas of others.<\/p>\n
\nStrange things happen when you\u2019ve gone too far, been up too long, worked too hard, and you\u2019re separated from the rest of the world.<\/p>\n
\nEvery object has the capacity to stand for something other than what is apparent. Work on what it stands for.<\/p>\n
\nTime is genetic. Today is the child of yesterday and the parent of tomorrow. The work you produce today will create your future.<\/p>\n
\nIf you like it, do it again. If you don\u2019t like it, do it again.<\/p>\n
\nHybridize your tools in order to build unique things. Even simple tools that are your own can yield entirely new avenues of exploration. Remember, tools amplify our capacities, so even a small tool can make a big difference.<\/p>\n
\nYou can travel farther carried on the accomplishments of those who came before you. And the view is so much better.<\/p>\n
\nThe problem with software is that everyone has it.<\/p>\n
\nYou might find something in the morning that you can\u2019t see tonight.<\/p>\n
\nJust don\u2019t. It\u2019s not good for you.<\/p>\n
\nMarshall McLuhan did this. By decreasing the amount of information, we leave room for what he called our “noodle.”<\/p>\n
\nExpand the lexicon. The new conditions demand a new way of thinking. The thinking demands new forms of expression. The expression generates new conditions.<\/p>\n
\nForget technology. Creativity is not device-dependent.<\/p>\n
\nReal innovation in design, or any other field, happens in context. That context is usually some form of cooperatively managed enterprise. Frank Gehry, for instance, is only able to realize Bilbao because his studio can deliver it on budget. The myth of a split between “creatives” and “suits” is what Leonard Cohen calls a \u2018charming artifact of the past.\u2019<\/p>\n
\nOnce again, Frank Gehry\u2019s advice. By maintaining financial control, we maintain creative control. It\u2019s not exactly rocket science, but it\u2019s surprising how hard it is to maintain this discipline, and how many have failed.<\/p>\n
\nEvery collaborator who enters our orbit brings with him or her a world more strange and complex than any we could ever hope to imagine. By listening to the details and the subtlety of their needs, desires, or ambitions, we fold their world onto our own. Neither party will ever be the same.<\/p>\n
\nThe bandwidth of the world is greater than that of your TV set, or the Internet, or even a totally immersive, interactive, dynamically rendered, object-oriented, real-time, computer graphic\u2013simulated environment.<\/p>\n
\nThis isn\u2019t my idea \u2014 I borrowed it. I think it belongs to Andy Grove.<\/p>\n
\nDon\u2019t be shy about it. Try to get as close as you can. You\u2019ll never get all the way, and the separation might be truly remarkable. We have only to look to Richard Hamilton and his version of Marcel Duchamp\u2019s large glass to see how rich, discredited, and underused imitation is as a technique.<\/p>\n
\nWhen you forget the words, do what Ella did: make up something else \u2026 but not words.<\/p>\n
\nGreat liberty exists when we avoid trying to run with the technological pack. We can\u2019t find the leading edge because it\u2019s trampled underfoot. Try using old-tech equipment made obsolete by an economic cycle but still rich with potential.<\/p>\n
\nReal growth often happens outside of where we intend it to, in the interstitial spaces \u2014 what Dr. Seuss calls “the waiting place.” Hans Ulrich Obrist once organized a science and art conference with all of the infrastructure of a conference \u2014 the parties, chats, lunches, airport arrivals \u2014 but with no actual conference. Apparently it was hugely successful and spawned many ongoing collaborations.<\/p>\n
\nJump fences. Disciplinary boundaries and regulatory regimes are attempts to control the wilding of creative life. They are often understandable efforts to order what are manifold, complex, evolutionary processes. Our job is to jump the fences and cross the fields.<\/p>\n
\nPeople visiting the studio often comment on how much we laugh. Since I\u2019ve become aware of this, I use it as a barometer of how comfortably we are expressing ourselves.<\/p>\n
\nGrowth is only possible as a product of history. Without memory, innovation is merely novelty. History gives growth a direction. But a memory is never perfect. Every memory is a degraded or composite image of a previous moment or event. That\u2019s what makes us aware of its quality as a past and not a present. It means that every memory is new, a partial construct different from its source, and, as such, a potential for growth itself.
\nPower to the people. <\/strong>
\nPlay can only happen when people feel they have control over their lives. We can\u2019t be free agents if we\u2019re not free.<\/p>\n