{"id":124836,"date":"2012-02-06T14:22:11","date_gmt":"2012-02-06T14:22:11","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=124836"},"modified":"2012-02-06T14:22:11","modified_gmt":"2012-02-06T14:22:11","slug":"a-six-step-content-marketing-model-2","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=124836","title":{"rendered":"A six step content marketing model"},"content":{"rendered":"
A six step content marketing model<\/a><\/strong> <\/p>\n
View more presentations from steven van belleghem<\/a> <\/div>\n<\/div>\n

The traditional advertising model is under pressure. Advertising is evolving towards content marketing: instead of a big bang, campaign-only, approach, companies should evolve to an always-on model in which content plays a very important role. Interesting thought by Steven Van Belleghem<\/p>\n

Original Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A six step content marketing model View more presentations from steven van belleghem The traditional advertising model is under pressure. Advertising is evolving towards content marketing: instead of a big bang, campaign-only, approach, companies should evolve to an always-on model in which content plays a very important role. Interesting thought by Steven Van Belleghem Original […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[493],"class_list":["post-124836","post","type-post","status-publish","format-standard","hentry","category-all-other-stuff","tag-tumblrize"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":28625,"url":"https:\/\/thecuriousbrain.com\/?p=28625","url_meta":{"origin":124836,"position":0},"title":"A six step content marketing model","author":"thebrainbehind","date":"06\/02\/2012","format":false,"excerpt":"A six step content marketing model View more presentations from steven van belleghem The traditional advertising model is under pressure. Advertising is evolving towards content marketing: instead of a big bang, campaign-only, approach, companies should evolve to an always-on model in which content plays a very important role. Interesting thought\u2026","rel":"","context":"In "PPT\/ cool decks"","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":108544,"url":"https:\/\/thecuriousbrain.com\/?p=108544","url_meta":{"origin":124836,"position":1},"title":"Content marketing guidelines 2016 2017","author":"thebrainbehind","date":"20\/11\/2015","format":false,"excerpt":"Content marketing guidelines 2016\u00a02017 Content marketing guidelines 2016 2017 from Steven Van Belleghem Content marketing is still hot. The bad news: many marketers think content marketing is about spamming people on social networks. 10 insights on content creation by Steven Van Belleghem,View On WordPress","rel":"","context":"In "all other stuff"","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":123678,"url":"https:\/\/thecuriousbrain.com\/?p=123678","url_meta":{"origin":124836,"position":2},"title":"From co-creation to collaboration","author":"thebrainbehind","date":"07\/05\/2012","format":false,"excerpt":"From co-creation to collaboration View more presentations from steven van belleghem .Co-creation is a hot topic these days. Involving customers in the decision flow of a brand\/company is one of the cool, new ways of doing marketing. Some succeed in intergrating the voice of the customer in ALL their decision\u2026","rel":"","context":"In "all other stuff"","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":37106,"url":"https:\/\/thecuriousbrain.com\/?p=37106","url_meta":{"origin":124836,"position":3},"title":"Get ready for Marketing 2020","author":"thebrainbehind","date":"11\/03\/2013","format":false,"excerpt":"Get ready for Marketing 2020 from steven van belleghem The 2020 consumer is coming fast. Companies need to get ready for a new form of marketing. This presentation by Steven Van Belleghem describes the capabilities and the organization needed to be successful in 2020.","rel":"","context":"In "PPT\/ cool decks"","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":77802,"url":"https:\/\/thecuriousbrain.com\/?p=77802","url_meta":{"origin":124836,"position":4},"title":"Content marketing guidelines 2016 2017","author":"thebrainbehind","date":"20\/11\/2015","format":false,"excerpt":"Content marketing guidelines 2016 2017 from Steven Van Belleghem Content marketing is still hot. The bad news: many marketers think content marketing is about spamming people on social networks. 10 insights on content creation by Steven Van Belleghem,","rel":"","context":"In "PPT\/ cool decks"","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":126961,"url":"https:\/\/thecuriousbrain.com\/?p=126961","url_meta":{"origin":124836,"position":5},"title":"Social media around the world 2011","author":"thebrainbehind","date":"14\/09\/2011","format":false,"excerpt":"Social media around the world 2011 View more presentations from steven van belleghem Free research report of a global social media study. Results cover 35 countries. More than 9000 people participated. Great data by Steven Van Belleghem Original Article","rel":"","context":"In "all other stuff"","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/124836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=124836"}],"version-history":[{"count":0,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/124836\/revisions"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=124836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=124836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=124836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}