{"id":125108,"date":"2012-01-14T09:12:02","date_gmt":"2012-01-14T09:12:02","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=125108"},"modified":"2012-01-14T09:12:02","modified_gmt":"2012-01-14T09:12:02","slug":"off-book-the-evolution-of-music-online-2","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=125108","title":{"rendered":"Off Book: The Evolution of Music Online"},"content":{"rendered":"<p><a href=\"http:\/\/vimeo.com\/35015678\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/vimeo.com\/35015678<\/a><br \/>\nAs the 90s came to a close, the business of music began to change profoundly. New technology allowed artists to record and produce their own music and music videos, and the internet became a free-for-all distribution platform for musicians to promote themselves to audiences across the world. The result was an influx of artists onto the cultural scene, and audiences were left wondering how to sort through them all.<\/p>\n<p class=\"tumblrize-permalink\"><a href=\"http:\/\/thecuriousbrain.com\/?p=28048\" title=\"Go to original post at The Curious Brain\" rel=\"bookmark noopener noreferrer\" target=\"_blank\">Original Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>http:\/\/vimeo.com\/35015678 As the 90s came to a close, the business of music began to change profoundly. New technology allowed artists to record and produce their own music and music videos, and the internet became a free-for-all distribution platform for musicians to promote themselves to audiences across the world. The result was an influx of artists [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":125109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[493],"class_list":["post-125108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-other-stuff","tag-tumblrize"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/off-book-the-evolution-of-music.jpg?fit=295%2C166&ssl=1","jetpack-related-posts":[{"id":28048,"url":"https:\/\/thecuriousbrain.com\/?p=28048","url_meta":{"origin":125108,"position":0},"title":"Off Book: The Evolution of Music Online","author":"thebrainbehind","date":"14\/01\/2012","format":false,"excerpt":"http:\/\/vimeo.com\/35015678 As the 90s came to a close, the business of music began to change profoundly. New technology allowed artists to record and produce their own music and music videos, and the internet became a free-for-all distribution platform for musicians to promote themselves to audiences across the world. The result\u2026","rel":"","context":"In &quot;videos&quot;","block_context":{"text":"videos","link":"https:\/\/thecuriousbrain.com\/?cat=193"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":143117,"url":"https:\/\/thecuriousbrain.com\/?p=143117","url_meta":{"origin":125108,"position":1},"title":"From Static Slogans to Adaptive Narratives: How Brands Can Thrive with Dynamic Identities in 2025","author":"thebrainbehind","date":"04\/11\/2024","format":false,"excerpt":"Remember the days when a single slogan could define a brand for years? Campaigns like \u201cGot Milk?\u201d or \u201cThink Different\u201d captured an era when brands could create powerful, unchanging messages that stayed relevant across generations. But in 2025, the rules of brand identity have fundamentally changed. Today\u2019s audiences crave more\u2026","rel":"","context":"In &quot;trends&quot;","block_context":{"text":"trends","link":"https:\/\/thecuriousbrain.com\/?cat=162"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/chameleons.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/chameleons.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/chameleons.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/chameleons.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":119625,"url":"https:\/\/thecuriousbrain.com\/?p=119625","url_meta":{"origin":125108,"position":2},"title":"Daddy Christmas","author":"thebrainbehind","date":"24\/12\/2014","format":false,"excerpt":"** Viewer discretion for younger audiences advised! ** Happy Christmas from Blue-Zoo Animation! Daddy Christmas was originally published on The Curious Brain","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":56174,"url":"https:\/\/thecuriousbrain.com\/?p=56174","url_meta":{"origin":125108,"position":3},"title":"Daddy Christmas","author":"thebrainbehind","date":"24\/12\/2014","format":false,"excerpt":"https:\/\/vimeo.com\/115164140 ** Viewer discretion for younger audiences advised! ** Happy Christmas from Blue-Zoo Animation!","rel":"","context":"In &quot;videos&quot;","block_context":{"text":"videos","link":"https:\/\/thecuriousbrain.com\/?cat=193"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":16328,"url":"https:\/\/thecuriousbrain.com\/?p=16328","url_meta":{"origin":125108,"position":4},"title":"Social media and the end of gender","author":"thebrainbehind","date":"16\/02\/2011","format":false,"excerpt":"Media and advertising companies still use the same old demographics to understand audiences, but they're becoming increasingly harder to track online, says media researcher Johanna Blakley. 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