{"id":126168,"date":"2011-10-24T08:02:56","date_gmt":"2011-10-24T08:02:56","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=126168"},"modified":"2011-10-24T08:02:56","modified_gmt":"2011-10-24T08:02:56","slug":"does-investing-in-social-media-create-business","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=126168","title":{"rendered":"Does investing in social media create business value??"},"content":{"rendered":"<div id=\"__ss_9738677\" style=\"width: 477px\"><strong style=\"margin: 12px 0 4px\"><a title=\"Ogilvy ChatThreads Social Media Sales Impact Study 2011\" href=\"http:\/\/www.slideshare.net\/360digitalinfluence\/ogilvy-chatthreads-social-media-sales-impact-study-2011\" target=\"_blank\" rel=\"noopener noreferrer\">Ogilvy ChatThreads Social Media Sales Impact Study 2011<\/a><\/strong> <\/p>\n<div style=\"padding: 5px 0 12px\">View more <a href=\"http:\/\/www.slideshare.net\/\" target=\"_blank\" rel=\"noopener noreferrer\">documents<\/a> from <a href=\"http:\/\/www.slideshare.net\/360digitalinfluence\" target=\"_blank\" rel=\"noopener noreferrer\">360 Digital Influence, Ogilvy PR Worldwide<\/a><\/div>\n<\/div>\n<p>A study by 360 Digital Influence, Ogilvy PR Worldwide to evaluate the link between expsosure to social media and sales. Findings also include data on link to brand perception. A big thanks to George for bringing this to my attention<\/p>\n<p class=\"tumblrize-permalink\"><a href=\"http:\/\/thecuriousbrain.com\/?p=25944\" title=\"Go to original post at The Curious Brain\" rel=\"bookmark noopener noreferrer\" target=\"_blank\">Original Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ogilvy ChatThreads Social Media Sales Impact Study 2011 View more documents from 360 Digital Influence, Ogilvy PR Worldwide A study by 360 Digital Influence, Ogilvy PR Worldwide to evaluate the link between expsosure to social media and sales. Findings also include data on link to brand perception. A big thanks to George for bringing this [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[493],"class_list":["post-126168","post","type-post","status-publish","format-standard","hentry","category-all-other-stuff","tag-tumblrize"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":44896,"url":"https:\/\/thecuriousbrain.com\/?p=44896","url_meta":{"origin":126168,"position":0},"title":"Telling Stories","author":"thebrainbehind","date":"26\/02\/2014","format":false,"excerpt":"Telling Stories by @ThamKhaiMeng from Ogilvy & Mather By @ThamKhaiMeng, Worldwide Chief Creative Officer, Ogilvy & Mather","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":14704,"url":"https:\/\/thecuriousbrain.com\/?p=14704","url_meta":{"origin":126168,"position":1},"title":"The Future of Selling","author":"thebrainbehind","date":"17\/12\/2010","format":false,"excerpt":"The Future of Selling - white paperView more documents from Ogilvy & Mather Worldwide. \"The Future of Selling\" white paper by Brian Fetherstonhaugh, Chairman & CEO of OgilvyOne Worldwide, provides recommendations on how marketers can maximize sales using social media and features best-in-class examples from companies that are winning in\u2026","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":84356,"url":"https:\/\/thecuriousbrain.com\/?p=84356","url_meta":{"origin":126168,"position":2},"title":"Key Digital Trends for 2017","author":"thebrainbehind","date":"15\/12\/2016","format":false,"excerpt":"Key Digital Trends for 2017 from Social@Ogilvy The official Ogilvy Key Digital Trends for 2017","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":38366,"url":"https:\/\/thecuriousbrain.com\/?p=38366","url_meta":{"origin":126168,"position":3},"title":"Our Playbook for Digital Crisis and Issue Management 3.0","author":"thebrainbehind","date":"08\/05\/2013","format":false,"excerpt":"Our Playbook for Digital Crisis and Issue Management 3.0 from Social@Ogilvy Great stuff from social@ogilvy.","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":102099,"url":"https:\/\/thecuriousbrain.com\/?p=102099","url_meta":{"origin":126168,"position":4},"title":"Key Digital Trends for 2017","author":"thebrainbehind","date":"15\/12\/2016","format":false,"excerpt":"Key Digital Trends for\u00a02017 Key Digital Trends for 2017 from Social@Ogilvy The official Ogilvy Key Digital Trends for 2017View On WordPress","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":125178,"url":"https:\/\/thecuriousbrain.com\/?p=125178","url_meta":{"origin":126168,"position":5},"title":"A day in the life of  the Digital Shopper","author":"thebrainbehind","date":"10\/01\/2012","format":false,"excerpt":"The Digital Shopper View more presentations from OgilvyAction Ogilvy Action explains how digital activation is used to influence the behavior of a young married couple, John and Sarah, during a \u2018typical day in their life\u2019. Via Mr Litman Original Article","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/126168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=126168"}],"version-history":[{"count":0,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/126168\/revisions"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=126168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=126168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=126168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}