{"id":12689,"date":"2010-10-07T17:58:07","date_gmt":"2010-10-07T15:58:07","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=12689"},"modified":"2011-05-22T18:11:10","modified_gmt":"2011-05-22T16:11:10","slug":"creative-process-illustrated-eric-kallman-and-craig-allen-of-wk","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=12689","title":{"rendered":"Creative Process Illustrated: Eric Kallman and Craig Allen of W+K"},"content":{"rendered":"<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"922\" height=\"519\" src=\"https:\/\/www.youtube.com\/embed\/Cw3Jo7Yd3nM?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><br \/>\nThe folks behind YouTube Show &#038; Tell (youtube.com\/ytshowandtell) have continually been asking, What makes a great campaign a great campaign? To address that question head-on, we&#8217;ve recently asked creative visionaries to illustrate their process to expose the creative talent and strategy that goes into making a great campaign on YouTube! Very very interesting <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The folks behind YouTube Show &#038; Tell (youtube.com\/ytshowandtell) have continually been asking, What makes a great campaign a great campaign? To address that question head-on, we&#8217;ve recently asked creative visionaries to illustrate their process to expose the creative talent and strategy that goes into making a great campaign on YouTube! Very very interesting<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[221],"tags":[],"class_list":["post-12689","post","type-post","status-publish","format-standard","hentry","category-presentations"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":146762,"url":"https:\/\/thecuriousbrain.com\/?p=146762","url_meta":{"origin":12689,"position":0},"title":"You Brief the Madness\u2014Then Fire the Messenger?","author":"thebrainbehind","date":"16\/05\/2025","format":false,"excerpt":"Jaguar\u2019s failed rebrand reveals more than bad creative. It exposes the cowardice of brand leadership. https:\/\/youtu.be\/rLtFIrqhfng?si=PfjKxAPxIYFZ3gnc Jaguar\u2019s latest campaign said, \u201cCopy Nothing.\u201dBut what they launched copied one thing perfectly: the corporate tradition of blaming the agency when leadership gets it wrong. No cars. No curves. No roar.Just abstract visuals, minimalist\u2026","rel":"","context":"In &quot;ads&quot;","block_context":{"text":"ads","link":"https:\/\/thecuriousbrain.com\/?cat=3"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/you-brief-the-madness-then-fire.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/you-brief-the-madness-then-fire.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/you-brief-the-madness-then-fire.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/you-brief-the-madness-then-fire.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/you-brief-the-madness-then-fire.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1399,"url":"https:\/\/thecuriousbrain.com\/?p=1399","url_meta":{"origin":12689,"position":1},"title":"MTV Gym Class","author":"thebrainbehind","date":"17\/06\/2009","format":false,"excerpt":"http:\/\/www.youtube.com\/watch?v=SDciyfH2FPY Credits: Client: MTV Agency: La Comunidad Executive Creative Director: Jose Molla, Joaquin Molla Creative Director: Fernando Sosa, Ramiro Raposo Copywriter: Julian Tachela, Art Director: Agustina Anguita Production Company: The Lift, Director: Jose Prat Executive Producer: Avelino Rodriguez, Valeria Chavez Post Production: Cinecolor I love this new campaign from MTV,\u2026","rel":"","context":"In &quot;ads&quot;","block_context":{"text":"ads","link":"https:\/\/thecuriousbrain.com\/?cat=3"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/SDciyfH2FPY\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":38290,"url":"https:\/\/thecuriousbrain.com\/?p=38290","url_meta":{"origin":12689,"position":2},"title":"FESTIVAL OF MEDIA GLOBAL 2013  THE AWARDS ! #FOMG13","author":"thebrainbehind","date":"04\/05\/2013","format":false,"excerpt":"http:\/\/youtu.be\/heAhiVMQDt8 Here is the promised post about the awards!The best of the best were Asos by Carat that won campaign of the year and Starcom Mediavest group who won agency and network of the year. ASOS\u2019 #Bestnightever by Carat Global Management has been awarded Campaign of the Year at the\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/heAhiVMQDt8\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":792,"url":"https:\/\/thecuriousbrain.com\/?p=792","url_meta":{"origin":12689,"position":3},"title":"Good parent","author":"thebrainbehind","date":"27\/05\/2009","format":false,"excerpt":"thums up for this campaign Credits: Advertising Agency: DDB, Poland Creative Director: Filip Berendt Art Director: Maciej Waligora Photographer: Jullia Fullerton-Batten Published: 2009 via the ads of the world","rel":"","context":"In &quot;ads&quot;","block_context":{"text":"ads","link":"https:\/\/thecuriousbrain.com\/?cat=3"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2009\/05\/porcelaingirl_withad.jpg?fit=886%2C1181&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2009\/05\/porcelaingirl_withad.jpg?fit=886%2C1181&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2009\/05\/porcelaingirl_withad.jpg?fit=886%2C1181&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2009\/05\/porcelaingirl_withad.jpg?fit=886%2C1181&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":147071,"url":"https:\/\/thecuriousbrain.com\/?p=147071","url_meta":{"origin":12689,"position":4},"title":"Meta Is Killing the Ad Agency: Welcome to the Creative Extinction Era","author":"thebrainbehind","date":"03\/06\/2025","format":false,"excerpt":"This Isn\u2019t an Update. It\u2019s an Extinction Event. Meta just announced what should have shaken the global creative industry to its core: By 2026, ad campaigns will be fully automated. Just feed Meta an image, a budget, and a goal\u2014and their AI will generate every part of your campaign: visuals,\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Screenshot-2025-06-03-at-12.03.52.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Screenshot-2025-06-03-at-12.03.52.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Screenshot-2025-06-03-at-12.03.52.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Screenshot-2025-06-03-at-12.03.52.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Screenshot-2025-06-03-at-12.03.52.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Screenshot-2025-06-03-at-12.03.52.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":1823,"url":"https:\/\/thecuriousbrain.com\/?p=1823","url_meta":{"origin":12689,"position":5},"title":"Tang Da Ren Soup","author":"thebrainbehind","date":"07\/07\/2009","format":false,"excerpt":"Advertising Agency: TBWA\\China Creative Directors: Carol Lam, Johnson Sheng, Lesley Zhou Art Directors: Danny Li, Haoxi Lv Copywriter: She Kai Illustrators: He Changning, Chen Yu How cool are these ??? Go check the rest of the campaign at I believe in advertising","rel":"","context":"In &quot;ads&quot;","block_context":{"text":"ads","link":"https:\/\/thecuriousbrain.com\/?cat=3"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2009\/07\/White-collar_1-412x579.jpg?fit=412%2C579&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/12689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12689"}],"version-history":[{"count":2,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/12689\/revisions"}],"predecessor-version":[{"id":21240,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/12689\/revisions\/21240"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}