{"id":12759,"date":"2010-10-09T15:37:46","date_gmt":"2010-10-09T13:37:46","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=12759"},"modified":"2010-10-09T15:37:46","modified_gmt":"2010-10-09T13:37:46","slug":"ibm-smarter-planet","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=12759","title":{"rendered":"IBM: Smarter Planet"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"https:\/\/i0.wp.com\/www.ibelieveinadv.com\/commons\/ibm_bino_wheels-412x549.jpg?resize=412%2C549\" class=\"alignnone\" width=\"412\" height=\"549\" \/><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"https:\/\/i0.wp.com\/www.ibelieveinadv.com\/commons\/ibm_building_arrows.jpg?resize=580%2C773\" class=\"alignnone\" width=\"580\" height=\"773\" \/><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"https:\/\/i0.wp.com\/www.ibelieveinadv.com\/commons\/ibm_cable_nib-412x549.jpg?resize=412%2C549\" class=\"alignnone\" width=\"412\" height=\"549\" \/><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"https:\/\/i0.wp.com\/www.ibelieveinadv.com\/commons\/ibm_doctor_scope-412x549.jpg?resize=412%2C549\" class=\"alignnone\" width=\"412\" height=\"549\" \/><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"https:\/\/i0.wp.com\/www.ibelieveinadv.com\/commons\/ibm_hold_up-412x549.jpg?resize=412%2C549\" class=\"alignnone\" width=\"412\" height=\"549\" \/><\/p>\n<p>Cool work by Ogilvy, Paris, France for IBM! Via <a href=\"http:\/\/www.ibelieveinadv.com\/2010\/10\/ibm-smarter-planet\/\">ibelieveinadv<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cool work by Ogilvy, Paris, France for IBM! Via ibelieveinadv<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[214],"class_list":["post-12759","post","type-post","status-publish","format-standard","hentry","category-ads","tag-press-ads"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":38976,"url":"https:\/\/thecuriousbrain.com\/?p=38976","url_meta":{"origin":12759,"position":0},"title":"People For Smarter Cities","author":"thebrainbehind","date":"05\/06\/2013","format":false,"excerpt":"http:\/\/vimeo.com\/67570047 Lovely work by Ogilvy Paris for IBM. Finally advertising not being used only to spam people but outdoor advertising with a purpose: a bench, a shelter and a ramp that are not only designed to be beautiful, but to be useful to city dwellers as well","rel":"","context":"In &quot;ads&quot;","block_context":{"text":"ads","link":"https:\/\/thecuriousbrain.com\/?cat=3"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":396,"url":"https:\/\/thecuriousbrain.com\/?p=396","url_meta":{"origin":12759,"position":1},"title":"Melt City","author":"thebrainbehind","date":"15\/05\/2009","format":false,"excerpt":"http:\/\/www.youtube.com\/watch?v=v7chZdvLV0w Brilliant work!! Credits: Advertising Agency: Ogilvy, Paris, France Creative Directors: Chris Garbutt, Thierry Chiumino and the press ads below \u00a0via I beleive in advertising\u00a0","rel":"","context":"In &quot;ads&quot;","block_context":{"text":"ads","link":"https:\/\/thecuriousbrain.com\/?cat=3"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.ibelieveinadv.com\/commons\/perrier_melting2.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.ibelieveinadv.com\/commons\/perrier_melting2.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/www.ibelieveinadv.com\/commons\/perrier_melting2.jpg?resize=525%2C300 1.5x"},"classes":[]},{"id":8846,"url":"https:\/\/thecuriousbrain.com\/?p=8846","url_meta":{"origin":12759,"position":2},"title":"Reporters Without Borders: Ahmadinejad, Kadhafi, Kim Jong Il","author":"thebrainbehind","date":"28\/04\/2010","format":false,"excerpt":"Awesome work by Saatchi & Saatchi, Paris, France for Reporters Without Borders! Via I believe in advertising","rel":"","context":"In &quot;ads&quot;","block_context":{"text":"ads","link":"https:\/\/thecuriousbrain.com\/?cat=3"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.ibelieveinadv.com\/commons\/reporters_Ahmadinejad_1-412x582.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":688,"url":"https:\/\/thecuriousbrain.com\/?p=688","url_meta":{"origin":12759,"position":3},"title":"Rochebobois","author":"thebrainbehind","date":"25\/05\/2009","format":false,"excerpt":"Credits: Advertising Agency: BETC Euro rscg, Paris, France Creative Director: Antoine Choque Art Director: Agn\u00e8s Cavard Copywriter: Val\u00e9rie Chidlovsky Photographer: Gr\u00e9goire Alexandre Published: September 2008 nice and minimal via ads of the world","rel":"","context":"In &quot;ads&quot;","block_context":{"text":"ads","link":"https:\/\/thecuriousbrain.com\/?cat=3"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2009\/05\/rochelamp.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2009\/05\/rochelamp.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2009\/05\/rochelamp.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2009\/05\/rochelamp.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2009\/05\/rochelamp.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":14596,"url":"https:\/\/thecuriousbrain.com\/?p=14596","url_meta":{"origin":12759,"position":4},"title":"Europcar Minibus: Cinema Rear View Mirror","author":"thebrainbehind","date":"14\/12\/2010","format":false,"excerpt":"http:\/\/www.youtube.com\/watch?v=iUuADD1pOpc Cool work by Ogilvy, Frankfurt, Germany promoting the Europcar \u201cminibus special\u201d to young target group \/ cinema visitors!! A branding experience that puts spectators in the starring role. Great stuff! Via I believe in advertising","rel":"","context":"In &quot;ads&quot;","block_context":{"text":"ads","link":"https:\/\/thecuriousbrain.com\/?cat=3"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/iUuADD1pOpc\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1631,"url":"https:\/\/thecuriousbrain.com\/?p=1631","url_meta":{"origin":12759,"position":5},"title":"France24: Couple, Cops","author":"thebrainbehind","date":"29\/06\/2009","format":false,"excerpt":"Advertising Agency: Marcel, Paris, France Chief Creative Officers: Frederic Temin, Anne De Maupeou Copywriter: Eric Jannon Advertiser\u2019s Supervisor: Nathalie Lenfant Account Manager: Anne Guillaume Account Supervisor: Frederic T\u00e9min Art Buyer: Jean-Eric Le Coniac Art Directors: Dimitri Guerassimov, Romain Galli Photographer: Owen Franken\/Corbis I simply adore these , via I believe\u2026","rel":"","context":"In &quot;ads&quot;","block_context":{"text":"ads","link":"https:\/\/thecuriousbrain.com\/?cat=3"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2009\/06\/france24couple-412x309.jpg?fit=412%2C309&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/12759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12759"}],"version-history":[{"count":2,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/12759\/revisions"}],"predecessor-version":[{"id":12761,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/12759\/revisions\/12761"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}