{"id":129086,"date":"2019-12-05T19:26:08","date_gmt":"2019-12-05T17:26:08","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=129086"},"modified":"2019-12-05T19:26:14","modified_gmt":"2019-12-05T17:26:14","slug":"why-gender-based-marketing-is-bad-for-business","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=129086","title":{"rendered":"Why gender-based marketing is bad for business"},"content":{"rendered":"\n<figure class=\"wp-block-embed-ted wp-block-embed is-type-video is-provider-ted wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Gaby Barrios: Why gender-based marketing is bad for business\" src=\"https:\/\/embed.ted.com\/talks\/gaby_barrios_why_gender_based_marketing_is_bad_for_business\" sandbox=\"allow-popups allow-scripts allow-same-origin\" width=\"922\" height=\"519\" frameborder=\"0\" scrolling=\"no\" webkitAllowFullScreen mozallowfullscreen allowFullScreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Companies often target consumers based on gender, but this kind of advertising shortcut doesn&#8217;t just perpetuate outdated stereotypes &#8212; it&#8217;s also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn&#8217;t drive business nearly as much as you might think &#8212; and shows how companies can find better ways to reach customers and grow their brands.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Companies often target consumers based on gender, but this kind of advertising shortcut doesn&#8217;t just perpetuate outdated stereotypes &#8212; it&#8217;s also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn&#8217;t drive business nearly as much as you might think &#8212; and shows how companies can [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[221],"tags":[],"class_list":["post-129086","post","type-post","status-publish","format-standard","hentry","category-presentations"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":77519,"url":"https:\/\/thecuriousbrain.com\/?p=77519","url_meta":{"origin":129086,"position":0},"title":"Chaos, panic, and disorder.. in the business world","author":"thebrainbehind","date":"13\/11\/2015","format":false,"excerpt":"Brands need to evolve from publisher to editor Is femvertising the new challenge brands need to embrace? 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