{"id":130291,"date":"2020-03-04T14:51:04","date_gmt":"2020-03-04T12:51:04","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=130291"},"modified":"2020-03-04T14:58:25","modified_gmt":"2020-03-04T12:58:25","slug":"are-tiktok-ads-right-for-your-business","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=130291","title":{"rendered":"Are TikTok Ads Right for Your Business?"},"content":{"rendered":"\n<figure class=\"wp-block-embed-slideshare wp-block-embed is-type-rich is-provider-slideshare wp-embed-aspect-1-1 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Are TikTok Ads Right for Your Business?\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/45hSynlek7QDuu\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen> <\/iframe> <div style=\"margin-bottom:5px\"> <strong> <a href=\"https:\/\/www.slideshare.net\/mixalis1\/are-tiktok-ads-right-for-your-business\" title=\"Are TikTok Ads Right for Your Business?\" target=\"_blank\">Are TikTok Ads Right for Your Business?<\/a> <\/strong> from <strong><a href=\"https:\/\/www.slideshare.net\/mixalis1\" target=\"_blank\">Michael Paredrakos<\/a><\/strong> <\/div>\n<\/div><\/figure>\n\n\n\n<p>Some thoughts around TikTok that I gave during my class at the ECI &#8211; European Communication Institute <a href=\"http:\/\/eci-org.eu\/\">http:\/\/eci-org.eu\/<\/a>  Most of the info is based on the TikTok&#8217;s leaked-pitch-deck found in an<a href=\"https:\/\/adage.com\/article\/tech\/leaked-pitch-deck-reveals-how-tiktok-trying-woo-brands\/2205906\"> adage article<\/a>. Most examples belong to the wonderful work of <a href=\"https:\/\/www.planningdirty.com\/\">Julian Cole and Savannah Simms <\/a>You can find all  the references used in this presentation  at the end. As  always  as you know I am dyslexic so pls don&#8217;t start sending me messages about spelling mistakes and missing words. If you want a copy  with all the videos playing pls drop me a message <a href=\"https:\/\/www.linkedin.com\/in\/mpared\/\">here<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some thoughts around TikTok that I gave during my class at the ECI &#8211; European Communication Institute http:\/\/eci-org.eu\/ Most of the info is based on the TikTok&#8217;s leaked-pitch-deck found in an adage article. Most examples belong to the wonderful work of Julian Cole and Savannah Simms You can find all the references used in this [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[221],"tags":[],"class_list":["post-130291","post","type-post","status-publish","format-standard","hentry","category-presentations"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":143843,"url":"https:\/\/thecuriousbrain.com\/?p=143843","url_meta":{"origin":130291,"position":0},"title":"Dancing Into Sameness: How TikTok Challenges Are Killing Brand Differentiation","author":"thebrainbehind","date":"28\/11\/2024","format":false,"excerpt":"https:\/\/youtu.be\/IJLRubfcwk4?si=NM9nXhPlzBmPjAtF TikTok has been hailed as the great equalizer of modern marketing\u2014a space where brands can reach millions with a single, well-timed post. Its algorithm rewards creativity and engagement, making it a tantalizing platform for brands eager to connect with younger audiences. Yet, new research reveals a troubling truth: much\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/dancing-into-sameness-how-tiktok.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/dancing-into-sameness-how-tiktok.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/dancing-into-sameness-how-tiktok.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/dancing-into-sameness-how-tiktok.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/dancing-into-sameness-how-tiktok.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":145039,"url":"https:\/\/thecuriousbrain.com\/?p=145039","url_meta":{"origin":130291,"position":1},"title":"The TikTok Ban Isn\u2019t About Your Data\u2014It\u2019s About Who Controls Your Mind","author":"thebrainbehind","date":"16\/01\/2025","format":false,"excerpt":"https:\/\/youtu.be\/ihg2CYItsgI?si=LDr-VYF-oAydQjdK What if the U.S. government doesn\u2019t fear China spying on you\u2014but fears losing control over the political propaganda machine? For months, the U.S. government has been hammering home a single message: TikTok is a national security threat. They claim China is harvesting user data, tracking Americans, and influencing young\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-tiktok-ban-isnt-about-your-d.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-tiktok-ban-isnt-about-your-d.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-tiktok-ban-isnt-about-your-d.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-tiktok-ban-isnt-about-your-d.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-tiktok-ban-isnt-about-your-d.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":136084,"url":"https:\/\/thecuriousbrain.com\/?p=136084","url_meta":{"origin":130291,"position":2},"title":"Qiuqing Tai: TikTok, Instagram, Snapchat \u2014 and the rise of bite-sized content","author":"thebrainbehind","date":"04\/02\/2021","format":false,"excerpt":"https:\/\/www.ted.com\/talks\/qiuqing_tai_tiktok_instagram_snapchat_and_the_rise_of_bite_sized_content Short videos -- 60 seconds or less, made and shared on apps like TikTok, Snapchat and Instagram -- are more than just a fun way to pass the time; they've transformed how we work, communicate and learn. Digital strategist Qiuqing Tai explores the explosive rise of bite-sized content and\u2026","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":143998,"url":"https:\/\/thecuriousbrain.com\/?p=143998","url_meta":{"origin":130291,"position":3},"title":"TikTok and Politics: The Rise of the Viral Politician","author":"thebrainbehind","date":"04\/12\/2024","format":false,"excerpt":"In the TikTok era, politics isn\u2019t about policies\u2014it\u2019s about personas. Elections aren\u2019t won with well-reasoned arguments or carefully crafted policy proposals. https:\/\/youtube.com\/shorts\/Rr_gJbzPkdo?si=8JmsGviMS2ZEnSYQ They\u2019re won with 15-second clips designed to grab your attention and hold it just long enough to go viral. The candidates who thrive aren\u2019t necessarily the most qualified\u2014they\u2019re\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/tiktok-and-politics-the-rise-of.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/tiktok-and-politics-the-rise-of.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/tiktok-and-politics-the-rise-of.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/tiktok-and-politics-the-rise-of.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/tiktok-and-politics-the-rise-of.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":148610,"url":"https:\/\/thecuriousbrain.com\/?p=148610","url_meta":{"origin":130291,"position":4},"title":"The Factory Dies, The Curator Rises","author":"thebrainbehind","date":"25\/09\/2025","format":false,"excerpt":"Once upon a time well a few yeas back to be precise, advertising agencies were factories. 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