{"id":136084,"date":"2021-02-04T16:27:56","date_gmt":"2021-02-04T14:27:56","guid":{"rendered":"https:\/\/thecuriousbrain.com\/?p=136084"},"modified":"2021-02-04T16:27:59","modified_gmt":"2021-02-04T14:27:59","slug":"qiuqing-tai-tiktok-instagram-snapchat-and-the-rise-of-bite-sized-content","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=136084","title":{"rendered":"Qiuqing Tai: TikTok, Instagram, Snapchat \u2014 and the rise of bite-sized content"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-ted wp-block-embed-ted wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Qiuqing Tai: TikTok, Instagram, Snapchat -- and the rise of bite-sized content\" src=\"https:\/\/embed.ted.com\/talks\/qiuqing_tai_tiktok_instagram_snapchat_and_the_rise_of_bite_sized_content\" sandbox=\"allow-popups allow-scripts allow-same-origin\" width=\"922\" height=\"519\" frameborder=\"0\" scrolling=\"no\" webkitAllowFullScreen mozallowfullscreen allowFullScreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Short videos &#8212; 60 seconds or less, made and shared on apps like TikTok, Snapchat and Instagram &#8212; are more than just a fun way to pass the time; they&#8217;ve transformed how we work, communicate and learn. Digital strategist Qiuqing Tai explores the explosive rise of bite-sized content and forecasts its promise as an economic and social force.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Short videos &#8212; 60 seconds or less, made and shared on apps like TikTok, Snapchat and Instagram &#8212; are more than just a fun way to pass the time; they&#8217;ve transformed how we work, communicate and learn. Digital strategist Qiuqing Tai explores the explosive rise of bite-sized content and forecasts its promise as an economic [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[221,162],"tags":[732,239,913,3509],"class_list":["post-136084","post","type-post","status-publish","format-standard","hentry","category-presentations","category-trends","tag-content","tag-digital","tag-instagram","tag-tiktok"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":149485,"url":"https:\/\/thecuriousbrain.com\/?p=149485","url_meta":{"origin":136084,"position":0},"title":"The smartphone dilemma &#8211; TikTok, Snapchat and how to protect your kids","author":"thebrainbehind","date":"04\/11\/2025","format":false,"excerpt":"https:\/\/youtu.be\/KpuIyXzv0G4?si=HRblxmUIKpWstyL2","rel":"","context":"In &quot;videos&quot;","block_context":{"text":"videos","link":"https:\/\/thecuriousbrain.com\/?cat=193"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-smartphone-dilemma-tiktok-sn.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-smartphone-dilemma-tiktok-sn.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-smartphone-dilemma-tiktok-sn.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-smartphone-dilemma-tiktok-sn.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-smartphone-dilemma-tiktok-sn.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":143998,"url":"https:\/\/thecuriousbrain.com\/?p=143998","url_meta":{"origin":136084,"position":1},"title":"TikTok and Politics: The Rise of the Viral Politician","author":"thebrainbehind","date":"04\/12\/2024","format":false,"excerpt":"In the TikTok era, politics isn\u2019t about policies\u2014it\u2019s about personas. Elections aren\u2019t won with well-reasoned arguments or carefully crafted policy proposals. https:\/\/youtube.com\/shorts\/Rr_gJbzPkdo?si=8JmsGviMS2ZEnSYQ They\u2019re won with 15-second clips designed to grab your attention and hold it just long enough to go viral. The candidates who thrive aren\u2019t necessarily the most qualified\u2014they\u2019re\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/tiktok-and-politics-the-rise-of.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/tiktok-and-politics-the-rise-of.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/tiktok-and-politics-the-rise-of.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/tiktok-and-politics-the-rise-of.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/tiktok-and-politics-the-rise-of.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":145039,"url":"https:\/\/thecuriousbrain.com\/?p=145039","url_meta":{"origin":136084,"position":2},"title":"The TikTok Ban Isn\u2019t About Your Data\u2014It\u2019s About Who Controls Your Mind","author":"thebrainbehind","date":"16\/01\/2025","format":false,"excerpt":"https:\/\/youtu.be\/ihg2CYItsgI?si=LDr-VYF-oAydQjdK What if the U.S. government doesn\u2019t fear China spying on you\u2014but fears losing control over the political propaganda machine? For months, the U.S. government has been hammering home a single message: TikTok is a national security threat. They claim China is harvesting user data, tracking Americans, and influencing young\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-tiktok-ban-isnt-about-your-d.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-tiktok-ban-isnt-about-your-d.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-tiktok-ban-isnt-about-your-d.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-tiktok-ban-isnt-about-your-d.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-tiktok-ban-isnt-about-your-d.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":139406,"url":"https:\/\/thecuriousbrain.com\/?p=139406","url_meta":{"origin":136084,"position":3},"title":"The evolution of social media apps","author":"thebrainbehind","date":"06\/09\/2021","format":false,"excerpt":"get the report here","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Screenshot-2021-09-06-at-13.22.57.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Screenshot-2021-09-06-at-13.22.57.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Screenshot-2021-09-06-at-13.22.57.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Screenshot-2021-09-06-at-13.22.57.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Screenshot-2021-09-06-at-13.22.57.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Screenshot-2021-09-06-at-13.22.57.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":148502,"url":"https:\/\/thecuriousbrain.com\/?p=148502","url_meta":{"origin":136084,"position":4},"title":"How to Make Learning as Addictive as Social Media","author":"thebrainbehind","date":"23\/09\/2025","format":false,"excerpt":"https:\/\/youtu.be\/P6FORpg0KVo?si=s2SrnjF5YfxenXOS When technologist Luis von Ahn was building the popular language-learning platform Duolingo, he faced a big problem: Could an app designed to teach you something ever compete with addictive platforms like Instagram and TikTok? He explains how Duolingo harnesses the psychological techniques of social media and mobile games to\u2026","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/how-to-make-learning-as-addictiv.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/how-to-make-learning-as-addictiv.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/how-to-make-learning-as-addictiv.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/how-to-make-learning-as-addictiv.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/how-to-make-learning-as-addictiv.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":145123,"url":"https:\/\/thecuriousbrain.com\/?p=145123","url_meta":{"origin":136084,"position":5},"title":"Trump\u2019s New Information Empire: The Digital Takeover of America?","author":"thebrainbehind","date":"21\/01\/2025","format":false,"excerpt":"On January 20, 2025, the world watched as Donald Trump was sworn in\u2014again\u2014as the 47th President of the United States. But this wasn\u2019t just any inauguration. This wasn\u2019t just about the transfer of power. This was about who holds the keys to the internet itself. Because standing in the VIP\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/trumps-new-information-empire-th.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/trumps-new-information-empire-th.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/trumps-new-information-empire-th.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/trumps-new-information-empire-th.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/trumps-new-information-empire-th.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/136084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=136084"}],"version-history":[{"count":1,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/136084\/revisions"}],"predecessor-version":[{"id":136085,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/136084\/revisions\/136085"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=136084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=136084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=136084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}