{"id":136790,"date":"2021-03-09T19:19:12","date_gmt":"2021-03-09T17:19:12","guid":{"rendered":"https:\/\/thecuriousbrain.com\/?p=136790"},"modified":"2021-03-09T19:19:14","modified_gmt":"2021-03-09T17:19:14","slug":"edelman-trust-barometer-2021","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=136790","title":{"rendered":"edelman trust barometer 2021"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

“Influencers apparently dont build trust, they command attention, not\u00a0intention<\/em>. Despite being famous, influencers generate extremely low engagement”. So maybe..just maybe… don’t spend your money on them! Grab it here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

“Influencers apparently dont build trust, they command attention, not\u00a0intention. Despite being famous, influencers generate extremely low engagement”. So maybe..just maybe… don’t spend your money on them! Grab it here<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,162],"tags":[1732,701],"class_list":["post-136790","post","type-post","status-publish","format-standard","hentry","category-all-other-stuff","category-trends","tag-influencers","tag-trust"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":143159,"url":"https:\/\/thecuriousbrain.com\/?p=143159","url_meta":{"origin":136790,"position":0},"title":"Anti-Influencer Marketing \u2013 Trust the Troublemakers","author":"thebrainbehind","date":"06\/11\/2024","format":false,"excerpt":"Why Anti-Influencers Are the Anarchists Advertising Needs Forget everything you think you know about marketing. The polished, curated influencer era is over. The anti-influencers have arrived, and they\u2019re here to smash the system. No more fake smiles, no more scripted #ads. 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They use their platform to shine a light on mental health struggles, inspiring millions to seek help and destigmatizing conversations that were once taboo. Now picture another influencer, just as popular, promoting\u2026","rel":"","context":"In "all other stuff"","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Lead-Illo-for-CREATORS.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Lead-Illo-for-CREATORS.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Lead-Illo-for-CREATORS.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Lead-Illo-for-CREATORS.webp?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Lead-Illo-for-CREATORS.webp?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Lead-Illo-for-CREATORS.webp?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":143331,"url":"https:\/\/thecuriousbrain.com\/?p=143331","url_meta":{"origin":136790,"position":2},"title":"Behind the Filter: The Silent Takeover of the Influencer Economy","author":"thebrainbehind","date":"11\/11\/2024","format":false,"excerpt":"They seem like friends\u2014inviting us into their lives, offering heartfelt advice, and sharing \u201creal\u201d moments. But behind the lens of your favourite influencer lies a billion-dollar machine, quietly shaping your desires, your insecurities, and even your identity. This isn\u2019t just marketing. It\u2019s manipulation. And it\u2019s changing everything. The Authenticity Scam:\u2026","rel":"","context":"In "all other stuff"","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/10965602.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/10965602.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/10965602.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/10965602.webp?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/10965602.webp?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/10965602.webp?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":143814,"url":"https:\/\/thecuriousbrain.com\/?p=143814","url_meta":{"origin":136790,"position":3},"title":"The Rise of the AI Influencer: When Humans Are No Longer Needed","author":"thebrainbehind","date":"27\/11\/2024","format":false,"excerpt":"https:\/\/youtu.be\/TQvUwghIOcQ?si=8-kK6XqsyJQNDt0T Meet Lil Miquela. She\u2019s a 19-year-old Brazilian-American model with over 2,5 million Instagram followers. She wears the latest streetwear, collaborates with top fashion brands like Prada and Calvin Klein, and engages her fans with heartfelt captions about social justice. But here\u2019s the catch: Lil Miquela isn\u2019t real. She\u2019s a\u2026","rel":"","context":"In "all other stuff"","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-rise-of-the-ai-influencer-wh.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-rise-of-the-ai-influencer-wh.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-rise-of-the-ai-influencer-wh.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-rise-of-the-ai-influencer-wh.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-rise-of-the-ai-influencer-wh.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":128758,"url":"https:\/\/thecuriousbrain.com\/?p=128758","url_meta":{"origin":136790,"position":4},"title":"TrendsSpotting Predictions in 140 Characters","author":"thebrainbehind","date":"05\/01\/2010","format":false,"excerpt":"TrendsSpotting\u2019s 2010 Consumer Trends Influencers: TrendsSpotting\u2019s 2010 Consumer Trends Influencers: Predictions in 140 Charactershttp:\/\/static.slidesharecdn.com\/swf\/ssplayer2.swf?doc=2010consumertrendstrendsspotting-091223171800-phpapp01&stripped_title=trendsspottings-2010-consumer-trends-influencers-predictions-in-140-characters View more documents from Taly Weiss. 2010 Tech And It Predictions 2010 Tech And It Predictions Trendsspottinghttp:\/\/static.slidesharecdn.com\/swf\/ssplayer2.swf?doc=2010techanditpredictionstrendsspotting-091231224024-phpapp01&stripped_title=2010-tech-and-it-predictions-trendsspotting View more documents from Taly Weiss. The second and the third presentation from the TrendsSpotting series \u201c2010 Influencers Series:\u2026","rel":"","context":"In "all other stuff"","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":124943,"url":"https:\/\/thecuriousbrain.com\/?p=124943","url_meta":{"origin":136790,"position":5},"title":"Getting the Insiders Onside – Communicating with Bloggers and Influencers","author":"thebrainbehind","date":"30\/01\/2012","format":false,"excerpt":"Getting the Insiders Onside - Communicating with Bloggers and Influencers View more presentations from Dave Fleet Presentation by Dave Fleet delivered at Dx3 Conference & Tradeshow on January 24, 2012, examining the problems with the blogger outreach process and proposing a new model of interaction. 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