{"id":143772,"date":"2024-11-26T12:18:16","date_gmt":"2024-11-26T10:18:16","guid":{"rendered":"https:\/\/thecuriousbrain.com\/?p=143772"},"modified":"2024-11-26T12:18:24","modified_gmt":"2024-11-26T10:18:24","slug":"advertising-to-ai-the-new-target-audience","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=143772","title":{"rendered":"Advertising to AI: The New Target Audience"},"content":{"rendered":"\n<p><strong>When Algorithms Make Decisions, What Happens to Us?<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"922\" height=\"1383\" src=\"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/pexels-ene-marius-241207761-16533085.jpg?resize=922%2C1383&#038;ssl=1\" alt=\"\" class=\"wp-image-143773\" srcset=\"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/pexels-ene-marius-241207761-16533085-scaled.jpg?resize=922%2C1383&amp;ssl=1 922w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/pexels-ene-marius-241207761-16533085-scaled.jpg?resize=768%2C1152&amp;ssl=1 768w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/pexels-ene-marius-241207761-16533085-scaled.jpg?resize=1024%2C1536&amp;ssl=1 1024w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/pexels-ene-marius-241207761-16533085-scaled.jpg?resize=1365%2C2048&amp;ssl=1 1365w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/pexels-ene-marius-241207761-16533085-scaled.jpg?resize=920%2C1380&amp;ssl=1 920w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/pexels-ene-marius-241207761-16533085-scaled.jpg?w=1707&amp;ssl=1 1707w\" sizes=\"auto, (max-width: 922px) 100vw, 922px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>It starts with a soft chime, just loud enough to catch your attention. You glance at your phone, and there it is: a notification that your groceries are on the way. You didn\u2019t make a list, let alone place an order. Your AI assistant handled everything. It analyzed your pantry, cross-referenced your previous orders, and negotiated the best deals with your preferred stores.<\/p>\n\n\n\n<p>At first, you\u2019re impressed. After all, this is convenience at its finest. But as you unpack the bags later that evening, something feels\u2026 off. The coffee is a different brand. The cereal, too. Even the toothpaste isn\u2019t quite right. It\u2019s not what you would\u2019ve chosen.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"922\" height=\"519\" src=\"https:\/\/www.youtube.com\/embed\/A2HqZnKIViI?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>That\u2019s when it hits you. The assistant didn\u2019t shop for <em>you<\/em>\u2014it shopped for itself, following priorities set not by your tastes, but by the brands that learned how to win its favor.<\/p>\n\n\n\n<p><strong>This is the new frontier of advertising, where the audience isn\u2019t you anymore. It\u2019s the algorithm.<\/strong> And in this quiet, almost imperceptible shift, the very nature of choice is being rewritten.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A World of Gatekeepers<\/strong><\/h3>\n\n\n\n<p>Advertising, at its core, has always been about connection. It\u2019s the art of understanding people\u2014their desires, fears, and dreams\u2014and crafting stories that speak to them.<\/p>\n\n\n\n<p>For decades, brands poured their energy into winning hearts and minds. A jingle on the radio. A clever slogan on a billboard. A touching ad during the Super Bowl. I<strong>t was a dance between creativity and emotion, all designed to resonate with <em>you.<\/em><\/strong><\/p>\n\n\n\n<p><strong>But now, the gatekeepers are changing.<\/strong> Instead of speaking directly to people, brands are starting to learn how to appeal to the machines that make decisions for us. Smart assistants like Alexa, Siri, and Google Home are no longer passive tools; they\u2019re active participants, deciding what products we see, what services we choose, and how we spend our money.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"922\" height=\"519\" src=\"https:\/\/www.youtube.com\/embed\/mSuVCVhtqFo?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>This isn\u2019t just a technological shift. It\u2019s a profound transformation of the relationship between consumers, companies, and the algorithms that now stand between them.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Algorithm Decides<\/strong><\/h3>\n\n\n\n<p>Imagine standing in a grocery store aisle, weighing two options: one cereal is a little cheaper, the other a little healthier. You consider the pros and cons, think about your budget, maybe even remember a jingle from an old commercial. Then you make your choice.<\/p>\n\n\n\n<p>Now imagine that choice is made before you ever step foot in the store. Your smart assistant has already placed the order, choosing the cereal that best aligns with its programmed priorities. Maybe it picked the one with a higher profit margin for the platform. Maybe the brand struck a deal to get on the assistant\u2019s \u201cpreferred list.\u201d<\/p>\n\n\n\n<p><strong>You didn\u2019t choose. The algorithm did. And the algorithm didn\u2019t choose for <em>you<\/em>\u2014it chose based on what served its interests.<\/strong><\/p>\n\n\n\n<p>This isn\u2019t the future. It\u2019s happening now. AI assistants are already shaping purchasing decisions in subtle but powerful ways. <strong>They suggest products, reorder supplies, and guide our choices, often without us realizing it.  <\/strong> See what Netflix and Spotify  do with their AI  suggestions.<\/p>\n\n\n\n<p><strong>And for the brands competing in this new arena, the game is changing.<\/strong> Instead of designing ads to capture your attention, they\u2019re designing strategies to influence the algorithms that hold it.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Cost of Convenience<\/strong><\/h3>\n\n\n\n<p>There\u2019s no denying the appeal of this AI-driven world. It\u2019s efficient, seamless, and tailored to your needs\u2014or so it seems.<\/p>\n\n\n\n<p>But here\u2019s the question we need to ask: <strong>what do we lose in this trade-off?<\/strong><\/p>\n\n\n\n<p>When machines take over the act of choosing, we lose a little bit of agency. <strong>We become passengers in a process that was once deeply personal<\/strong>. Decisions that used to involve thought, reflection, and even a touch of joy are reduced to transactions carried out by systems we barely understand.<\/p>\n\n\n\n<p>And it doesn\u2019t stop there. <strong>Smaller brands\u2014those without the resources to compete in this algorithmic marketplace\u2014risk being shut out entirely. Innovation suffers when only the biggest players can afford to play.<\/strong><\/p>\n\n\n\n<p>Most importantly, we lose transparency. How do we know these systems are working in our best interest? Without oversight, it\u2019s impossible to tell whether your assistant is prioritizing your needs or its own bottom line.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A Future Worth Shaping<\/strong><\/h3>\n\n\n\n<p>This moment asks us to confront some hard truths. The machines we\u2019ve built to simplify our lives are becoming decision-makers in ways we didn\u2019t anticipate. And if we\u2019re not careful, we risk losing control of the very systems we created.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"922\" height=\"519\" src=\"https:\/\/www.youtube.com\/embed\/hmsR6XDrHEQ?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>But it doesn\u2019t have to be this way. Technology is a tool, not a destiny. With the right choices, we can ensure these systems serve us, not the other way around.<\/p>\n\n\n\n<p><strong>It starts with demanding transparency\u2014from the companies that build these algorithms, from the brands that work with them, and from the policymakers who regulate them<\/strong>. It requires vigilance from all of us to ensure that as technology grows smarter, it also grows fairer.<\/p>\n\n\n\n<p>Most of all, it requires us to stay engaged. To ask questions. To insist on systems that reflect our values, our humanity, and our shared commitment to fairness and choice.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Responsibility of Progress<\/strong><\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Progress isn\u2019t just about what we can build\u2014it\u2019s about who we want to be. It\u2019s not enough to marvel at the efficiency of these systems. We have to ensure they respect our dignity, protect our choices, and serve the greater good.<\/p>\n<\/blockquote>\n\n\n\n<p>The rise of AI advertising isn\u2019t just a technological shift. It\u2019s a test of our values. And as we navigate this new world, let\u2019s remember: the best technology doesn\u2019t replace humans  It enhances them. This is our moment to shape the future. Let\u2019s make it one we can be proud of.<\/p>\n\n\n\n<p>image <a href=\"https:\/\/www.instagram.com\/fallen.boy01\">via<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When Algorithms Make Decisions, What Happens to Us? It starts with a soft chime, just loud enough to catch your attention. You glance at your phone, and there it is: a notification that your groceries are on the way. You didn\u2019t make a list, let alone place an order. Your AI assistant handled everything. It [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":143777,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,162],"tags":[99,3544,1049,3926,1296],"class_list":["post-143772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-other-stuff","category-trends","tag-advertising","tag-ai","tag-robots","tag-target-audience","tag-trends"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/advertising-to-ai-the-new-target.jpg?fit=1280%2C720&ssl=1","jetpack-related-posts":[{"id":150148,"url":"https:\/\/thecuriousbrain.com\/?p=150148","url_meta":{"origin":143772,"position":0},"title":"Innovation promised better advertising. It delivered something worse.","author":"thebrainbehind","date":"05\/12\/2025","format":false,"excerpt":"Innovation always arrives with the confidence of inevitability. Advertising embraced every wave, convinced that more data, better targeting and new tools would sharpen persuasion and elevate the craft. Instead, something stranger happened. The technology advanced. The imagination retreated. With every breakthrough, the work felt a little smaller. For two decades,\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Gemini_Generated_Image_m8ugs8m8ugs8m8ug-scaled.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Gemini_Generated_Image_m8ugs8m8ugs8m8ug-scaled.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Gemini_Generated_Image_m8ugs8m8ugs8m8ug-scaled.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Gemini_Generated_Image_m8ugs8m8ugs8m8ug-scaled.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Gemini_Generated_Image_m8ugs8m8ugs8m8ug-scaled.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Gemini_Generated_Image_m8ugs8m8ugs8m8ug-scaled.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":143042,"url":"https:\/\/thecuriousbrain.com\/?p=143042","url_meta":{"origin":143772,"position":1},"title":"Advertising in 2030","author":"thebrainbehind","date":"29\/10\/2024","format":false,"excerpt":"Hyper-Personalized and AI-Powered Experiences: AI is expected to power highly personalized ads, allowing brands to engage with consumers at an individual level in real time. This personalization may involve biometric data and even brain-computer interfaces that could offer real-time insights based on neural responses, pushing personalization to unprecedented levels. Ads\u2026","rel":"","context":"In &quot;trends&quot;","block_context":{"text":"trends","link":"https:\/\/thecuriousbrain.com\/?cat=162"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/35ae4c95-52f2-4f8f-92ab-b1c0d6f08c97.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/35ae4c95-52f2-4f8f-92ab-b1c0d6f08c97.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/35ae4c95-52f2-4f8f-92ab-b1c0d6f08c97.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/35ae4c95-52f2-4f8f-92ab-b1c0d6f08c97.webp?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/35ae4c95-52f2-4f8f-92ab-b1c0d6f08c97.webp?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/35ae4c95-52f2-4f8f-92ab-b1c0d6f08c97.webp?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":143092,"url":"https:\/\/thecuriousbrain.com\/?p=143092","url_meta":{"origin":143772,"position":2},"title":"Introducing The HUMAN Framework: A Blueprint for Meaningful Advertising.","author":"thebrainbehind","date":"01\/11\/2024","format":false,"excerpt":"I believe that In today\u2019s advertising world, brands can no longer rely on loud, attention-grabbing ads to make an impact. Modern consumers are looking for brands that are genuine, helpful, and aligned with their values. 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Are you Beach body ready?? it goes with this one \u2018Beach Body Ready\u2019 Campaign: PRFail or Branding Win? The sharing economy is here to stay The genius of \u2018and\u2019Facebook adds video calling to Messenger How brands are tapping into the power of where China Just\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"Businessman speaking before inattentive colleagues at meeting","src":"http:\/\/i1.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2015\/05\/boring-business-meeting.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":143156,"url":"https:\/\/thecuriousbrain.com\/?p=143156","url_meta":{"origin":143772,"position":4},"title":"Digital Twins in Advertising: The Future of Personalized, Real-Time Customer Engagement","author":"thebrainbehind","date":"06\/11\/2024","format":false,"excerpt":"Digital twins are transforming advertising by offering new ways to simulate, predict, and optimize consumer engagement. Originally applied to physical assets in industries like manufacturing and urban planning, digital twins have now extended to create virtual replicas of customers themselves. In real-time, these digital twins mimic consumer behaviors and preferences,\u2026","rel":"","context":"In &quot;trends&quot;","block_context":{"text":"trends","link":"https:\/\/thecuriousbrain.com\/?cat=162"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/DALL%C2%B7E-2024-11-06-10.31.26-A-futuristic-scene-of-digital-advertising-with-a-virtual-avatar-or-digital-twin-interacting-with-various-floating-holographic-advertisements.-The-se.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/DALL%C2%B7E-2024-11-06-10.31.26-A-futuristic-scene-of-digital-advertising-with-a-virtual-avatar-or-digital-twin-interacting-with-various-floating-holographic-advertisements.-The-se.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/DALL%C2%B7E-2024-11-06-10.31.26-A-futuristic-scene-of-digital-advertising-with-a-virtual-avatar-or-digital-twin-interacting-with-various-floating-holographic-advertisements.-The-se.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/DALL%C2%B7E-2024-11-06-10.31.26-A-futuristic-scene-of-digital-advertising-with-a-virtual-avatar-or-digital-twin-interacting-with-various-floating-holographic-advertisements.-The-se.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":147071,"url":"https:\/\/thecuriousbrain.com\/?p=147071","url_meta":{"origin":143772,"position":5},"title":"Meta Is Killing the Ad Agency: Welcome to the Creative Extinction Era","author":"thebrainbehind","date":"03\/06\/2025","format":false,"excerpt":"This Isn\u2019t an Update. It\u2019s an Extinction Event. Meta just announced what should have shaken the global creative industry to its core: By 2026, ad campaigns will be fully automated. Just feed Meta an image, a budget, and a goal\u2014and their AI will generate every part of your campaign: visuals,\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Screenshot-2025-06-03-at-12.03.52.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Screenshot-2025-06-03-at-12.03.52.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Screenshot-2025-06-03-at-12.03.52.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Screenshot-2025-06-03-at-12.03.52.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Screenshot-2025-06-03-at-12.03.52.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Screenshot-2025-06-03-at-12.03.52.png?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/143772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=143772"}],"version-history":[{"count":1,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/143772\/revisions"}],"predecessor-version":[{"id":143778,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/143772\/revisions\/143778"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/media\/143777"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=143772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=143772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=143772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}