{"id":143927,"date":"2024-12-02T14:33:06","date_gmt":"2024-12-02T12:33:06","guid":{"rendered":"https:\/\/thecuriousbrain.com\/?p=143927"},"modified":"2024-12-02T14:34:18","modified_gmt":"2024-12-02T12:34:18","slug":"its-2035-the-world-is-different-now-by-necessity-not-by-chance","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=143927","title":{"rendered":"It\u2019s 2035. The world is different now\u2014by necessity, not by chance."},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"922\" height=\"1383\" src=\"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/free-photo-of-man-working-at-garbage-dump-1.jpeg?resize=922%2C1383&#038;ssl=1\" alt=\"\" class=\"wp-image-143929\" srcset=\"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/free-photo-of-man-working-at-garbage-dump-1-scaled.jpeg?resize=922%2C1383&amp;ssl=1 922w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/free-photo-of-man-working-at-garbage-dump-1-scaled.jpeg?resize=768%2C1152&amp;ssl=1 768w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/free-photo-of-man-working-at-garbage-dump-1-scaled.jpeg?resize=1024%2C1536&amp;ssl=1 1024w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/free-photo-of-man-working-at-garbage-dump-1-scaled.jpeg?resize=1365%2C2048&amp;ssl=1 1365w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/free-photo-of-man-working-at-garbage-dump-1-scaled.jpeg?resize=920%2C1380&amp;ssl=1 920w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/free-photo-of-man-working-at-garbage-dump-1-scaled.jpeg?w=1707&amp;ssl=1 1707w\" sizes=\"auto, (max-width: 922px) 100vw, 922px\" \/><\/figure>\n\n\n\n<p class=\"has-small-font-size\"><a href=\"https:\/\/taplink.cc\/achorstudios\">Image via<\/a><\/p>\n\n\n\n<p> The reckless<a href=\"https:\/\/thereader.mitpress.mit.edu\/a-brief-history-of-consumer-culture\/\"> consumerism<\/a> of the 2020s has given way to something new. Every product on the shelf is regenerative, designed to heal the planet and rebuild communities. Every ad you see isn\u2019t just a promise\u2014it\u2019s a commitment.<\/p>\n\n\n\n<p>But this transformation didn\u2019t come easily. It demanded innovation, courage, and a reckoning with the role advertising plays in shaping society.<\/p>\n\n\n\n<p> <strong>Because when every product is sustainable, when every company claims to do good, how do brands stand out? How does advertising remain relevant, or even ethical?<\/strong><\/p>\n\n\n\n<p>The answer lies at the intersection of technology, transparency, and purpose. This is a future where advertising doesn\u2019t just sell\u2014it inspires. Where AI isn\u2019t just a tool\u2014it\u2019s a force for accountability. And where the stories we tell don\u2019t just move markets\u2014they move humanity forward.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Shift From Consumption to Connection<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"922\" height=\"612\" src=\"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/pexels-photo-802024-1.jpg?resize=922%2C612&#038;ssl=1\" alt=\"\" class=\"wp-image-143930\" srcset=\"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/pexels-photo-802024-1.jpg?resize=922%2C612&amp;ssl=1 922w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/pexels-photo-802024-1.jpg?resize=768%2C510&amp;ssl=1 768w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/pexels-photo-802024-1.jpg?resize=1536%2C1020&amp;ssl=1 1536w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/pexels-photo-802024-1.jpg?resize=2048%2C1360&amp;ssl=1 2048w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/pexels-photo-802024-1.jpg?resize=920%2C611&amp;ssl=1 920w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/pexels-photo-802024-1.jpg?w=1844&amp;ssl=1 1844w\" sizes=\"auto, (max-width: 922px) 100vw, 922px\" \/><\/figure>\n\n\n\n<p class=\"has-small-font-size\"><a href=\"https:\/\/books.apple.com\/es\/book\/photoshop\/id1050494581\">Image via<\/a><\/p>\n\n\n\n<p><strong>In 2035, advertising is no longer about selling products\u2014it\u2019s about building connections:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Connection to the Planet<\/strong>: Ads don\u2019t just highlight features; they showcase how each purchase contributes to restoring ecosystems, from planting forests to cleaning oceans.<\/li>\n\n\n\n<li><strong>Connection to People<\/strong>: Brands celebrate equitable supply chains and fair labor practices, proving that every purchase supports communities.<\/li>\n\n\n\n<li><strong>Connection to Values<\/strong>: Consumers don\u2019t align with brands for their logos anymore\u2014they align for their leadership in solving humanity\u2019s greatest challenges.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Advertising has always been about more than what we buy. It\u2019s about who we are, what we stand for, and the world we want to leave behind. In this new era, every message must reflect that truth. Because in 2035, what we sell isn\u2019t just a product\u2014it\u2019s a promise to each other and to the future.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Role of AI in Advertising\u2019s Evolution<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"922\" height=\"1382\" src=\"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/pexels-photo-8438975.webp?resize=922%2C1382&#038;ssl=1\" alt=\"\" class=\"wp-image-143931\" srcset=\"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/pexels-photo-8438975.webp?resize=922%2C1382&amp;ssl=1 922w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/pexels-photo-8438975.webp?resize=768%2C1151&amp;ssl=1 768w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/pexels-photo-8438975.webp?resize=920%2C1379&amp;ssl=1 920w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/pexels-photo-8438975.webp?w=1001&amp;ssl=1 1001w\" sizes=\"auto, (max-width: 922px) 100vw, 922px\" \/><\/figure>\n\n\n\n<p class=\"has-small-font-size\"><a href=\"https:\/\/www.instagram.com\/rocketmann_team\">Image via<\/a><\/p>\n\n\n\n<p><strong>AI has transformed advertising into something more precise, more accountable, and more inspiring than ever before.<\/strong> It\u2019s no longer just about reaching audiences and being only cost-efficient \u2014it\u2019s about understanding them in ways that drive meaningful action.<\/p>\n\n\n\n<p>Here\u2019s how AI shapes the advertising industry in 2035:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Hyper-Personalized Storytelling<\/strong><br \/>AI doesn\u2019t just create ads\u2014it creates experiences. Every consumer sees a message tailored to their values, their behaviors, and even their emotional state. A single product ad might tell thousands of stories, each uniquely crafted to resonate deeply.<\/li>\n\n\n\n<li><strong>Dynamic Transparency<\/strong><br \/>AI-powered ads provide real-time updates on sustainability metrics. Tap on a clothing ad, and you\u2019ll see its entire lifecycle: where the cotton was grown, how the factory was powered, and how the garment will be recycled when you\u2019re done with it.<\/li>\n\n\n\n<li><strong>Immersive Campaigns<\/strong><br \/>With AI and augmented reality, brands create ads that immerse consumers in their impact. Imagine trying on a pair of shoes virtually and watching as forests are replanted in your name.<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Radical Transparency: The New Standard<\/strong><\/h3>\n\n\n\n<p><strong>In 2035, trust is everything. Advertising isn\u2019t just about what a product can do\u2014it\u2019s about what it <em>means<\/em>. Transparency is no longer optional; it\u2019s mandated<\/strong>. Every ad must disclose:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Product\u2019s Lifecycle<\/strong>: From raw materials to end-of-life disposal.<\/li>\n\n\n\n<li><strong>Social Impact<\/strong>: How workers were treated and how communities benefit.<\/li>\n\n\n\n<li><strong>Regenerative Metrics<\/strong>: The exact carbon offset, water saved, or biodiversity restored by a purchase.<\/li>\n<\/ul>\n\n\n\n<p>Imagine an ad for a smartphone:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tap the screen, and you\u2019ll see how its recycled components were sourced, the renewable energy powering its production, and the programs it funds to bridge the digital divide in underserved areas.<\/li>\n<\/ul>\n\n\n\n<p><strong>This isn\u2019t just marketing\u2014it\u2019s accountability<\/strong> and it&#8217;s demanded by law from all the governments in our planet <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Consequences of Complacency<\/strong><\/h3>\n\n\n\n<p>But not every brand has leaped. Those who cling to outdated strategies have faded into irrelevance.  <strong>Greenwashing in 2035 isn\u2019t just unethical\u2014it\u2019s illegal. <\/strong>Brands that fail to deliver on their promises don\u2019t just lose trust\u2014they disappear.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The companies that thrive in this new world are the ones willing to lead\u2014to take risks, to innovate, and to stand for something greater than profit. <strong>Because in 2035, doing the right thing isn\u2019t just good business\u2014it\u2019s the only business that matters.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Role of Advertising in 2035<\/strong><\/h3>\n\n\n\n<p>Advertising in <strong>2035<\/strong>  isn\u2019t about selling dreams\u2014it\u2019s about building futures. It\u2019s about creating movements that inspire people to act, to invest in a better world, and to demand more from the companies they support.<\/p>\n\n\n\n<p>This isn\u2019t just a shift in marketing\u2014it\u2019s a shift in culture.<\/p>\n\n\n\n<p>Picture this:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A furniture company\u2019s ad invites you to a virtual experience where you can explore the forests they\u2019ve rewilded through your purchases.<\/li>\n\n\n\n<li>A clothing brand runs a campaign offering a subscription for jeans that are repaired, recycled, and replaced\u2014ensuring nothing ends up in a landfill.<\/li>\n<\/ul>\n\n\n\n<p><strong>These aren\u2019t just ads\u2014they\u2019re promises of a world where business and sustainability work hand in hand.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong> The stakes have never been higher.<\/strong><\/h3>\n\n\n\n<p>The Advertising Crossroads: Adapt or Become Obsolete<\/p>\n\n\n\n<p>For advertisers, the choice is stark: evolve or vanish. The landscape of advertising has transformed fundamentally by 2035\u2014it&#8217;s no longer about mere persuasion, but about creating meaningful platforms for progress.<\/p>\n\n\n\n<p>Each campaign now represents more than a marketing effort; it&#8217;s a catalyst for change. Advertisers have the power to educate, inspire, and empower consumers, guiding them towards choices that resonate with their deepest values. But this transformation hinges on a critical element: trust.<\/p>\n\n\n\n<p>The fundamental challenge isn&#8217;t about technological innovation or narrative craft. It&#8217;s about rebuilding genuine connection in an age of unprecedented transparency and AI-driven precision. Can brands reimagine their role from sellers to partners in collective progress?<\/p>\n\n\n\n<p>The pathway forward demands extraordinary courage. Ethical action is no longer a optional strategy\u2014it&#8217;s the fundamental currency of relevance. Brands must recognize that their impact extends far beyond product sales; they are architects of societal transformation.<\/p>\n\n\n\n<p>In 2035, every product is more than a commodity. It&#8217;s a promise\u2014to consumers, to communities, to our shared planet. The brands that don&#8217;t just make this promise, but fully embody it, will do more than survive. They will be the architects of our collective future.<\/p>\n\n\n\n<p>The choice is clear: Evolve with purpose, or be left behind.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Image via The reckless consumerism of the 2020s has given way to something new. Every product on the shelf is regenerative, designed to heal the planet and rebuild communities. Every ad you see isn\u2019t just a promise\u2014it\u2019s a commitment. But this transformation didn\u2019t come easily. It demanded innovation, courage, and a reckoning with the role [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[3930,99,3544,624,499,3609,1296],"class_list":["post-143927","post","type-post","status-publish","format-standard","hentry","category-all-other-stuff","tag-3930","tag-advertising","tag-ai","tag-consumerism","tag-marketing","tag-sustainability","tag-trends"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":145024,"url":"https:\/\/thecuriousbrain.com\/?p=145024","url_meta":{"origin":143927,"position":0},"title":"The Hidden Architecture of Desire: How Growing Up in an Ad-Saturated World Rewires Our Minds","author":"thebrainbehind","date":"15\/01\/2025","format":false,"excerpt":"Imagine a world where every thought, every desire, and every aspiration you've ever had was subtly planted in your mind\u2014not by friends, family, or personal experience, but by carefully crafted advertisements you've been exposed to since birth. What if your concept of happiness, beauty, or success wasn\u2019t truly your own?\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-hidden-architecture-of-desir.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-hidden-architecture-of-desir.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-hidden-architecture-of-desir.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-hidden-architecture-of-desir.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-hidden-architecture-of-desir.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":148492,"url":"https:\/\/thecuriousbrain.com\/?p=148492","url_meta":{"origin":143927,"position":1},"title":"Consumerism is the Final Form of Slavery &#8211; Prof Jiang Xueqin","author":"thebrainbehind","date":"22\/09\/2025","format":false,"excerpt":"https:\/\/youtu.be\/6-xRk3xAI1o?si=0Z9gsuZLgAuGTW83 \"You all go into debt and you all hate each other \" Now you know! Professor Jiang Xueqin delivers a chilling breakdown of how modern consumerism traps people in a cycle of comfort, obedience, and silent submission. From phones to fast fashion, you're not choosing freely \u2014 you're being\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/consumerism-is-the-final-form-of.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/consumerism-is-the-final-form-of.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/consumerism-is-the-final-form-of.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/consumerism-is-the-final-form-of.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/consumerism-is-the-final-form-of.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":142728,"url":"https:\/\/thecuriousbrain.com\/?p=142728","url_meta":{"origin":143927,"position":2},"title":"50 trends influencing Europe&#8217;s food sector by 2035","author":"thebrainbehind","date":"24\/09\/2024","format":false,"excerpt":"via","rel":"","context":"In &quot;trends&quot;","block_context":{"text":"trends","link":"https:\/\/thecuriousbrain.com\/?cat=162"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Screenshot-2024-09-24-at-13.39.49.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Screenshot-2024-09-24-at-13.39.49.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Screenshot-2024-09-24-at-13.39.49.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Screenshot-2024-09-24-at-13.39.49.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Screenshot-2024-09-24-at-13.39.49.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Screenshot-2024-09-24-at-13.39.49.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":146836,"url":"https:\/\/thecuriousbrain.com\/?p=146836","url_meta":{"origin":143927,"position":3},"title":"You Are Not What You Buy. You Are What You Build.","author":"thebrainbehind","date":"19\/05\/2025","format":false,"excerpt":"The Quiet Rebellion of Becoming a Maker in a World of Shoppers They told you who you were in price tags. Your taste? That\u2019s your streaming algorithm.Your vibe? It\u2019s your sneakers, your iPhone case, your skincare routine.Your tribe? It\u2019s who you follow, what you order, what you wear. We used\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/you-are-not-what-you-buy-you-are.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/you-are-not-what-you-buy-you-are.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/you-are-not-what-you-buy-you-are.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/you-are-not-what-you-buy-you-are.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/you-are-not-what-you-buy-you-are.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":147226,"url":"https:\/\/thecuriousbrain.com\/?p=147226","url_meta":{"origin":143927,"position":4},"title":"When the Lion Faces the Mirror","author":"thebrainbehind","date":"16\/06\/2025","format":false,"excerpt":"What Are We Rewarding? Every June, the high priests of creativity descend on Cannesto baptize consumerism in gold. We wear the right linen.Whisper the right buzzwords.Applaud campaigns that make the world feel better\u2014while keeping the system exactly as it is. 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