{"id":144717,"date":"2025-01-07T11:48:48","date_gmt":"2025-01-07T09:48:48","guid":{"rendered":"https:\/\/thecuriousbrain.com\/?p=144717"},"modified":"2025-01-08T10:08:58","modified_gmt":"2025-01-08T08:08:58","slug":"beyond-omnichannel-why-2025-demands-a-new-playbook-for-customer-service","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=144717","title":{"rendered":"Beyond Omnichannel: Why 2025 Demands a New Playbook for Customer Service"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"922\" height=\"944\" src=\"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/30700276_d3sz_q5sc_220708.jpg?resize=922%2C944&#038;ssl=1\" alt=\"\" class=\"wp-image-144718\" srcset=\"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/30700276_d3sz_q5sc_220708-scaled.jpg?resize=922%2C944&amp;ssl=1 922w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/30700276_d3sz_q5sc_220708-scaled.jpg?resize=768%2C787&amp;ssl=1 768w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/30700276_d3sz_q5sc_220708-scaled.jpg?resize=1500%2C1536&amp;ssl=1 1500w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/30700276_d3sz_q5sc_220708-scaled.jpg?resize=2000%2C2048&amp;ssl=1 2000w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/30700276_d3sz_q5sc_220708-scaled.jpg?resize=920%2C942&amp;ssl=1 920w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/30700276_d3sz_q5sc_220708-scaled.jpg?w=1844&amp;ssl=1 1844w\" sizes=\"auto, (max-width: 922px) 100vw, 922px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>For years, we\u2019ve talked about omnichannel like it\u2019s the holy grail of customer service. <strong>And a decade ago, it was<\/strong>. Bringing together call centers, chatbots, and emails into one seamless experience? That was groundbreaking. <strong>But today, it\u2019s the bare minimum. Customers don\u2019t just expect seamless\u2014they demand intuitive.<\/strong><\/p>\n\n\n\n<p>As we step into 2025, the winners in customer service won\u2019t be those who merely manage channels better. They\u2019ll be the ones who <strong>deeply understand their customers,<\/strong> anticipate needs before they arise, and deliver solutions with the kind of humanity that builds loyalty for life. This isn\u2019t just an evolution. It\u2019s a transformation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>From Omnichannel to Omniscient<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"922\" height=\"922\" src=\"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/19471649_6106306.jpg?resize=922%2C922&#038;ssl=1\" alt=\"\" class=\"wp-image-144719\" srcset=\"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/19471649_6106306.jpg?resize=922%2C922&amp;ssl=1 922w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/19471649_6106306.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/19471649_6106306.jpg?resize=1536%2C1536&amp;ssl=1 1536w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/19471649_6106306.jpg?resize=920%2C920&amp;ssl=1 920w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/19471649_6106306.jpg?w=2000&amp;ssl=1 2000w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/19471649_6106306.jpg?w=1844&amp;ssl=1 1844w\" sizes=\"auto, (max-width: 922px) 100vw, 922px\" \/><\/figure>\n\n\n\n<p>A customer\u2019s patience is short, but their expectations are long. They don\u2019t want to explain their problem twice, and they certainly don\u2019t want to wait for a resolution. They want their issue fixed before it even happens. That\u2019s where <a href=\"https:\/\/www.ibm.com\/think\/topics\/predictive-ai\">predictive AI <\/a>comes in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Know Before They Ask<\/strong>: Analyze data to predict a customer\u2019s needs based on past behavior, current trends, and even context clues.<\/li>\n\n\n\n<li><strong>Solve Proactively<\/strong>: Whether it\u2019s an internet outage or a service delay, fix it before they even notice.<\/li>\n\n\n\n<li><strong>Tailor Everything<\/strong>: Deliver hyper-personalized experiences that don\u2019t just meet expectations but surpass them.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Putting Empathy at the Core<\/strong><\/h3>\n\n\n\n<p>Technology alone won\u2019t win hearts. It\u2019s the human touch\u2014scaled by technology\u2014that truly sets brands apart.<a href=\"https:\/\/www.forbes.com\/sites\/josipamajic\/2024\/01\/30\/ai-empathy-emotional-ai-is-redefining-interactions-in-the-digital-age\/\"> Emotional AI is the next frontier, <\/a>blending efficiency with a personal connection:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Real-Time Sentiment<\/strong>: Systems that pick up on frustration, confusion, or joy and adapt their approach instantly.<\/li>\n\n\n\n<li><strong>Empathy at Scale<\/strong>: AI that doesn\u2019t just answer questions but understands the emotions behind them.<\/li>\n<\/ul>\n\n\n\n<p>Imagine a chatbot that doesn\u2019t just say, \u201cWe\u2019re sorry for the inconvenience,\u201d but senses a customer\u2019s urgency and prioritizes their issue accordingly. That\u2019s the level of care people remember\u2014and reward with their loyalty.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Immersive Customer Support<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"922\" height=\"922\" src=\"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/12982910_5124556.jpg?resize=922%2C922&#038;ssl=1\" alt=\"\" class=\"wp-image-144721\" srcset=\"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/12982910_5124556.jpg?resize=922%2C922&amp;ssl=1 922w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/12982910_5124556.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/12982910_5124556.jpg?resize=1536%2C1536&amp;ssl=1 1536w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/12982910_5124556.jpg?resize=920%2C920&amp;ssl=1 920w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/12982910_5124556.jpg?w=2000&amp;ssl=1 2000w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/12982910_5124556.jpg?w=1844&amp;ssl=1 1844w\" sizes=\"auto, (max-width: 922px) 100vw, 922px\" \/><\/figure>\n\n\n\n<p>Customer service in 2025 isn\u2019t limited to the real world\u2014it\u2019s stepping into the virtual one. Brands are starting to deliver <a href=\"https:\/\/www.cxtoday.com\/loyalty-management\/immersive-customer-experience-examples-trends-and-providers\/\">immersive experiences <\/a>that feel as personal as a face-to-face conversation:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AR Assistance<\/strong>: Augmented reality apps that guide you through assembling furniture, fixing a device, or even troubleshooting your car.<\/li>\n\n\n\n<li>&#8220;<strong>Metaverse&#8221; Moments<\/strong>: Virtual help desks where avatars offer personalized support, product demos, and even shopping advice.<\/li>\n<\/ul>\n\n\n\n<p>This isn\u2019t sci-fi; it\u2019s happening now. And the brands that embrace it will stand out in a crowded marketplace.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Service That Transforms Lives<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"922\" height=\"768\" src=\"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/14140659_5397657.jpg?resize=922%2C768&#038;ssl=1\" alt=\"\" class=\"wp-image-144722\" srcset=\"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/14140659_5397657.jpg?resize=922%2C768&amp;ssl=1 922w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/14140659_5397657.jpg?resize=768%2C640&amp;ssl=1 768w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/14140659_5397657.jpg?resize=1536%2C1280&amp;ssl=1 1536w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/14140659_5397657.jpg?resize=2048%2C1707&amp;ssl=1 2048w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/14140659_5397657.jpg?resize=920%2C767&amp;ssl=1 920w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/14140659_5397657.jpg?w=1844&amp;ssl=1 1844w\" sizes=\"auto, (max-width: 922px) 100vw, 922px\" \/><\/figure>\n\n\n\n<p>The best customer service doesn\u2019t just fix problems\u2014it enriches lives. It a<a href=\"https:\/\/www.bitrix24.eu\/articles\/proactive-customer-service-9-tips-for-anticipating-needs-and-exceeding-expectations.php\">nticipates what people need <\/a>and creates value far beyond the transaction:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Personalized Financial Guidance<\/strong>: Banks using AI to help customers achieve their goals, whether it\u2019s buying a home or saving for college.<\/li>\n\n\n\n<li><strong>Wellness Monitoring<\/strong>: Wearables that connect users with real-time support to stay healthy, happy, and engaged.<\/li>\n<\/ul>\n\n\n\n<p>These aren\u2019t just services\u2014they\u2019re lifelines that build trust and deepen relationships.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A Higher Purpose<\/strong><\/h3>\n\n\n\n<p>Customers don\u2019t just want convenience. They want to know the brands they support stand for something bigger. In 2025, purpose will matter as much as product:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Eco-First Practices<\/strong>: AI-driven remote service models that reduce environmental impact.<\/li>\n\n\n\n<li><strong>Ethical Transparency<\/strong>: Data practices that are fair, transparent, and respectful of customer privacy.<\/li>\n<\/ul>\n\n\n\n<p>Sustainability and ethics aren\u2019t just nice to have\u2014they\u2019re essential to earning the trust of the modern consumer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Metrics That Matter<\/strong><\/h3>\n\n\n\n<p>Customer satisfaction scores and NPS are relics of the past. The future is about measuring what really matters:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.brierley.com\/blog\/emotional-loyalty-what-is-it-and-how-is-it-measured\"><strong>Emotional Loyalty<\/strong>: <\/a>Are you building fans who will stick with you no matter what?<\/li>\n\n\n\n<li><a href=\"https:\/\/www.mckinsey.com\/featured-insights\/mckinsey-explainers\/what-is-diversity-equity-and-inclusion\"><strong>Experience Equity<\/strong>: I<\/a>s your service fair, inclusive, and accessible to all?<\/li>\n<\/ul>\n\n\n\n<p>If your metrics don\u2019t reflect the full scope of the customer experience, you\u2019re missing the point.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Future Belongs to the Bold<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"922\" height=\"615\" src=\"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/389447722_19ac06fa-3615-4643-8eaa-fc03322eee43.jpg?resize=922%2C615&#038;ssl=1\" alt=\"\" class=\"wp-image-144723\" srcset=\"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/389447722_19ac06fa-3615-4643-8eaa-fc03322eee43-scaled.jpg?resize=922%2C615&amp;ssl=1 922w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/389447722_19ac06fa-3615-4643-8eaa-fc03322eee43-scaled.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/389447722_19ac06fa-3615-4643-8eaa-fc03322eee43-scaled.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/389447722_19ac06fa-3615-4643-8eaa-fc03322eee43-scaled.jpg?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/389447722_19ac06fa-3615-4643-8eaa-fc03322eee43-scaled.jpg?resize=920%2C613&amp;ssl=1 920w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/389447722_19ac06fa-3615-4643-8eaa-fc03322eee43-scaled.jpg?w=1844&amp;ssl=1 1844w\" sizes=\"auto, (max-width: 922px) 100vw, 922px\" \/><figcaption class=\"wp-element-caption\">simple 2025 lettering new year background with text space vector<\/figcaption><\/figure>\n\n\n\n<p><strong>The era of omnichannel dominance is over. The brands that win in 2025 will be those that dare to go furthe<\/strong>r. They\u2019ll invest in predictive AI, emotional intelligence, and immersive technologies. They\u2019ll embrace sustainability and lead with purpose. <strong>And above all, they\u2019ll never forget that customer service isn\u2019t just a department\u2014it\u2019s a promise.<\/strong><\/p>\n\n\n\n<p>The challenge is clear. The opportunity is immense. And the brands that seize it will shape not just the future of customer service, but the future of connection itself.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-small-font-size\">Images  by<a href=\"https:\/\/www.freepik.com\/\">&nbsp;Freepik&nbsp;<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For years, we\u2019ve talked about omnichannel like it\u2019s the holy grail of customer service. And a decade ago, it was. Bringing together call centers, chatbots, and emails into one seamless experience? That was groundbreaking. But today, it\u2019s the bare minimum. Customers don\u2019t just expect seamless\u2014they demand intuitive. As we step into 2025, the winners in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[3978,499,3977,3979],"class_list":["post-144717","post","type-post","status-publish","format-standard","hentry","category-all-other-stuff","tag-customer-service","tag-marketing","tag-omnichannel","tag-predictive-ai"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":143065,"url":"https:\/\/thecuriousbrain.com\/?p=143065","url_meta":{"origin":144717,"position":0},"title":"How to Capture People\u2019s Attention in 2025","author":"thebrainbehind","date":"30\/10\/2024","format":false,"excerpt":"In a world that\u2019s becoming increasingly saturated with content and evolving technologies, capturing and holding people\u2019s attention in 2025 requires a nuanced strategy rooted in understanding psychological principles, leveraging AI, and aligning with ethical consumer expectations. Let\u2019s explore how brands and marketers can effectively gain attention today and maintain it\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/image-29.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/image-29.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/image-29.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/image-29.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/image-29.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/image-29.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":120294,"url":"https:\/\/thecuriousbrain.com\/?p=120294","url_meta":{"origin":144717,"position":1},"title":"When Digital becomes Human","author":"thebrainbehind","date":"07\/11\/2014","format":false,"excerpt":"When Digital becomes Human from steven van belleghem There is an urgent need for an extreme transformation of the customer relationship. Customers live in a world of self service, big data, customer automation and the integration of the online & offline world. If your organization fails to implement the digital\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":120866,"url":"https:\/\/thecuriousbrain.com\/?p=120866","url_meta":{"origin":144717,"position":2},"title":"THE FUTURE OF CUSTOMER SERVICE","author":"thebrainbehind","date":"17\/09\/2014","format":false,"excerpt":"trendwatching.com\u2019s THE FUTURE OF CUSTOMER SERVICE from trendwatching.com Five trends that will redefine great service in 2015 and beyond according to trendwatching.com THE FUTURE OF CUSTOMER SERVICE was originally published on The Curious Brain","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":54842,"url":"https:\/\/thecuriousbrain.com\/?p=54842","url_meta":{"origin":144717,"position":3},"title":"When Digital becomes Human","author":"thebrainbehind","date":"07\/11\/2014","format":false,"excerpt":"When Digital becomes Human from steven van belleghem There is an urgent need for an extreme transformation of the customer relationship. Customers live in a world of self service, big data, customer automation and the integration of the online & offline world. If your organization fails to implement the digital\u2026","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":143156,"url":"https:\/\/thecuriousbrain.com\/?p=143156","url_meta":{"origin":144717,"position":4},"title":"Digital Twins in Advertising: The Future of Personalized, Real-Time Customer Engagement","author":"thebrainbehind","date":"06\/11\/2024","format":false,"excerpt":"Digital twins are transforming advertising by offering new ways to simulate, predict, and optimize consumer engagement. Originally applied to physical assets in industries like manufacturing and urban planning, digital twins have now extended to create virtual replicas of customers themselves. In real-time, these digital twins mimic consumer behaviors and preferences,\u2026","rel":"","context":"In &quot;trends&quot;","block_context":{"text":"trends","link":"https:\/\/thecuriousbrain.com\/?cat=162"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/DALL%C2%B7E-2024-11-06-10.31.26-A-futuristic-scene-of-digital-advertising-with-a-virtual-avatar-or-digital-twin-interacting-with-various-floating-holographic-advertisements.-The-se.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/DALL%C2%B7E-2024-11-06-10.31.26-A-futuristic-scene-of-digital-advertising-with-a-virtual-avatar-or-digital-twin-interacting-with-various-floating-holographic-advertisements.-The-se.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/DALL%C2%B7E-2024-11-06-10.31.26-A-futuristic-scene-of-digital-advertising-with-a-virtual-avatar-or-digital-twin-interacting-with-various-floating-holographic-advertisements.-The-se.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/DALL%C2%B7E-2024-11-06-10.31.26-A-futuristic-scene-of-digital-advertising-with-a-virtual-avatar-or-digital-twin-interacting-with-various-floating-holographic-advertisements.-The-se.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":53633,"url":"https:\/\/thecuriousbrain.com\/?p=53633","url_meta":{"origin":144717,"position":5},"title":"THE FUTURE OF CUSTOMER SERVICE","author":"thebrainbehind","date":"17\/09\/2014","format":false,"excerpt":"trendwatching.com's THE FUTURE OF CUSTOMER SERVICE from trendwatching.com Five trends that will redefine great service in 2015 and beyond according to trendwatching.com","rel":"","context":"In &quot;packaging design&quot;","block_context":{"text":"packaging design","link":"https:\/\/thecuriousbrain.com\/?cat=108"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/144717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=144717"}],"version-history":[{"count":3,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/144717\/revisions"}],"predecessor-version":[{"id":144748,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/144717\/revisions\/144748"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=144717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=144717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=144717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}