{"id":144957,"date":"2025-01-13T13:00:03","date_gmt":"2025-01-13T11:00:03","guid":{"rendered":"https:\/\/thecuriousbrain.com\/?p=144957"},"modified":"2025-01-13T13:00:05","modified_gmt":"2025-01-13T11:00:05","slug":"does-marketing-have-an-ai-problem-or-does-ai-have-a-marketing-problem","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=144957","title":{"rendered":"Does Marketing Have an AI Problem or Does AI Have a Marketing Problem?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"922\" height=\"922\" src=\"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Ai-and-marketing-1536x1536-1.png?resize=922%2C922&#038;ssl=1\" alt=\"\" class=\"wp-image-144958\" srcset=\"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Ai-and-marketing-1536x1536-1.png?resize=922%2C922&amp;ssl=1 922w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Ai-and-marketing-1536x1536-1.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Ai-and-marketing-1536x1536-1.png?resize=920%2C920&amp;ssl=1 920w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Ai-and-marketing-1536x1536-1.png?w=1536&amp;ssl=1 1536w\" sizes=\"auto, (max-width: 922px) 100vw, 922px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>While AI is the greatest marketing story since the internet, it\u2019s been earning a lot of bad press lately.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Some analysts don\u2019t see the possibility of an ROI commensurate with the billions being poured into the technology.<\/li>\n\n\n\n<li>Environmentalists decry the energy that is needed to maintain the systems.<\/li>\n\n\n\n<li>Lawsuits are flying everywhere, and deep fakes have become mainstream news.<\/li>\n\n\n\n<li>And on top of this, most people aren\u2019t adopting the technology beyond \u201cdabbling.\u201d<\/li>\n<\/ul>\n\n\n\n<p>It begins to make you think:: Does AI have a marketing problem?<\/p>\n\n\n\n<p><a href=\"https:\/\/content.libsyn.com\/p\/4\/a\/a\/4aa1718e2ce218dc\/MarkAUG26FINAL.mp3?c_id=176854447&amp;cs_id=176854447&amp;response-content-type=audio%2Fmpeg&amp;Expires=1736770032&amp;Signature=goMW4IN89dZG6S~PeDbwXj2E1MZHx-lpGfbYG4cBjT5AOPH4EWL5pW4AmX1cxyeKFyB-Qjgf-RK5-jLTPXnf5p5jmX3yOBGDWYzjfBHddTFH-Z6hWj7O~I27SRepa~JF4MlZmiF4w-zDb~6BJbp3cdWKaFD5CiQMHT~jpX75Y4jt-YFSdBRcTUsa9di46LZoBWarmVHZsOK-AWi4dewMsrIyf3ABlSylGj-1~bzBc3WkIYTcy98dMrMK5nQ6YmLDMAPmVCiLTCCILIVM~h9GkxFc1GithizAud0QTHKzqgPQ7h78kbP7Yj-JQcEwRyeeljhcCnFGhvrXLFc~EAF9RA__&amp;Key-Pair-Id=K1YS7LZGUP96OI\">listen to this podcast here<\/a> The Marketing Companion Podcast by Mark Schaefer<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While AI is the greatest marketing story since the internet, it\u2019s been earning a lot of bad press lately. It begins to make you think:: Does AI have a marketing problem? listen to this podcast here The Marketing Companion Podcast by Mark Schaefer<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[3544,499,3657],"class_list":["post-144957","post","type-post","status-publish","format-standard","hentry","category-all-other-stuff","tag-ai","tag-marketing","tag-podcast"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":143814,"url":"https:\/\/thecuriousbrain.com\/?p=143814","url_meta":{"origin":144957,"position":0},"title":"The Rise of the AI Influencer: When Humans Are No Longer Needed","author":"thebrainbehind","date":"27\/11\/2024","format":false,"excerpt":"https:\/\/youtu.be\/TQvUwghIOcQ?si=8-kK6XqsyJQNDt0T Meet Lil Miquela. She\u2019s a 19-year-old Brazilian-American model with over 2,5 million Instagram followers. She wears the latest streetwear, collaborates with top fashion brands like Prada and Calvin Klein, and engages her fans with heartfelt captions about social justice. But here\u2019s the catch: Lil Miquela isn\u2019t real. She\u2019s a\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-rise-of-the-ai-influencer-wh.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-rise-of-the-ai-influencer-wh.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-rise-of-the-ai-influencer-wh.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-rise-of-the-ai-influencer-wh.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-rise-of-the-ai-influencer-wh.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":147257,"url":"https:\/\/thecuriousbrain.com\/?p=147257","url_meta":{"origin":144957,"position":1},"title":"Duplicated to Death: Why Digital Marketing as We Know It Ends by 2027","author":"thebrainbehind","date":"17\/06\/2025","format":false,"excerpt":"Two years ago, marketers used ChatGPT to draft blog posts.Today, those who kept up are using AI to rebuild their entire marketing departments. The shift is deeper than most realize.We\u2019re not just automating tasks.We\u2019re replacing entire teams with in-house AI agents. And most agencies?They won\u2019t survive it. The Hidden Transformation\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/18311-scaled.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/18311-scaled.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/18311-scaled.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/18311-scaled.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/18311-scaled.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/18311-scaled.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":143060,"url":"https:\/\/thecuriousbrain.com\/?p=143060","url_meta":{"origin":144957,"position":2},"title":"Brands  Missing the Mark in 2024! 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For instance, Kyte Baby,\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/af439f4e-d555-4c52-bf67-84509c52589b.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/af439f4e-d555-4c52-bf67-84509c52589b.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/af439f4e-d555-4c52-bf67-84509c52589b.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/af439f4e-d555-4c52-bf67-84509c52589b.webp?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/af439f4e-d555-4c52-bf67-84509c52589b.webp?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/af439f4e-d555-4c52-bf67-84509c52589b.webp?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":143132,"url":"https:\/\/thecuriousbrain.com\/?p=143132","url_meta":{"origin":144957,"position":3},"title":"Persuasion in 2025: How Technology Is Changing the Game","author":"thebrainbehind","date":"05\/11\/2024","format":false,"excerpt":"Have you ever felt like your favorite store knows exactly what you want before you do? 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With\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/DALL%C2%B7E-2024-11-05-09.54.44-A-vibrant-futuristic-cityscape-at-dusk-filled-with-towering-skyscrapers-adorned-with-holographic-advertisements.-At-the-center-stands-a-young-profess.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/DALL%C2%B7E-2024-11-05-09.54.44-A-vibrant-futuristic-cityscape-at-dusk-filled-with-towering-skyscrapers-adorned-with-holographic-advertisements.-At-the-center-stands-a-young-profess.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/DALL%C2%B7E-2024-11-05-09.54.44-A-vibrant-futuristic-cityscape-at-dusk-filled-with-towering-skyscrapers-adorned-with-holographic-advertisements.-At-the-center-stands-a-young-profess.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/DALL%C2%B7E-2024-11-05-09.54.44-A-vibrant-futuristic-cityscape-at-dusk-filled-with-towering-skyscrapers-adorned-with-holographic-advertisements.-At-the-center-stands-a-young-profess.webp?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/DALL%C2%B7E-2024-11-05-09.54.44-A-vibrant-futuristic-cityscape-at-dusk-filled-with-towering-skyscrapers-adorned-with-holographic-advertisements.-At-the-center-stands-a-young-profess.webp?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/DALL%C2%B7E-2024-11-05-09.54.44-A-vibrant-futuristic-cityscape-at-dusk-filled-with-towering-skyscrapers-adorned-with-holographic-advertisements.-At-the-center-stands-a-young-profess.webp?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":147053,"url":"https:\/\/thecuriousbrain.com\/?p=147053","url_meta":{"origin":144957,"position":4},"title":"Be Uncopyable: Why AI Has Already Replaced Your Job (Unless You Think Like This)","author":"thebrainbehind","date":"03\/06\/2025","format":false,"excerpt":"The Lie We Were Sold You were told to be useful. 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