{"id":14812,"date":"2010-12-21T16:03:24","date_gmt":"2010-12-21T14:03:24","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=14812"},"modified":"2010-12-21T16:03:32","modified_gmt":"2010-12-21T14:03:32","slug":"the-value-of-a-good-story-in-marketing","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=14812","title":{"rendered":"The value of a good story"},"content":{"rendered":"<div style=\"width:425px\" id=\"__ss_5913295\"><strong style=\"display:block;margin:12px 0 4px\"><a href=\"http:\/\/www.slideshare.net\/Vituperative\/the-value-of-a-good-story-jm-2010\" title=\"The value of a good story   jm 2010\">The value of a good story   jm 2010<\/a><\/strong><object id=\"__sse5913295\" width=\"425\" height=\"355\"><param name=\"movie\" value=\"http:\/\/static.slidesharecdn.com\/swf\/ssplayer2.swf?doc=thevalueofagoodstory-jm2010-101125171311-phpapp01&#038;stripped_title=the-value-of-a-good-story-jm-2010&#038;userName=Vituperative\" \/><param name=\"allowFullScreen\" value=\"true\"\/><param name=\"allowScriptAccess\" value=\"always\"\/><\/object><\/p>\n<div style=\"padding:5px 0 12px\">View more <a href=\"http:\/\/www.slideshare.net\/\">webinars<\/a> from <a href=\"http:\/\/www.slideshare.net\/Vituperative\">James Mitchell<\/a>.<\/div>\n<\/div>\n<p>How do we get people to care about advertising again? Start treating it like a story.  An interesting presentation by James Mitchell<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The value of a good story jm 2010 View more webinars from James Mitchell. How do we get people to care about advertising again? Start treating it like a story. An interesting presentation by James Mitchell<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[221],"tags":[],"class_list":["post-14812","post","type-post","status-publish","format-standard","hentry","category-presentations"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":28968,"url":"https:\/\/thecuriousbrain.com\/?p=28968","url_meta":{"origin":14812,"position":0},"title":"Screw Earning Media, Start Earning Value","author":"thebrainbehind","date":"16\/02\/2012","format":false,"excerpt":"Screw Earning Media, Start Earning Value View more presentations from Saneel Radia Slides from a talk @shaunabe and @saneel gave at Social Media Week 2012 in NYC. They discuss the use of social media to earn things from customers beyond a purchase. Video of the presentation can be seen here!\u2026","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":56033,"url":"https:\/\/thecuriousbrain.com\/?p=56033","url_meta":{"origin":14812,"position":1},"title":"Value of Content &#8211; Check list for content marketing","author":"thebrainbehind","date":"18\/12\/2014","format":false,"excerpt":"Value of Content - Check list for content marketing from Simplify360 Interesting thoughts by Simplify360","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":50829,"url":"https:\/\/thecuriousbrain.com\/?p=50829","url_meta":{"origin":14812,"position":2},"title":"The SoDA Report (Volume 1, 2014)","author":"thebrainbehind","date":"30\/04\/2014","format":false,"excerpt":"The SoDA Report (Volume 1, 2014) from SoDA Probably the very last to share this. The SoDA Report, explores the concept of value. How are agencies, production companies, brands and technologies creating and delivering value, or even giving rise to entirely new value systems?","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3484,"url":"https:\/\/thecuriousbrain.com\/?p=3484","url_meta":{"origin":14812,"position":3},"title":"Life lessons from an ad man","author":"thebrainbehind","date":"16\/10\/2009","format":false,"excerpt":"Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider \u201creal\u201d value -- and his conclusion has interesting consequences for how we look at\u2026","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":16127,"url":"https:\/\/thecuriousbrain.com\/?p=16127","url_meta":{"origin":14812,"position":4},"title":"Attentionomics Captivating Attention in the Age of Content Decay","author":"thebrainbehind","date":"08\/02\/2011","format":false,"excerpt":"Attentionomics Captivating Attention in the Age of Content DecayView more presentations from Edelman Digital. Attention is linked with economic value creation. However, with infinite content options (space) yet finite attention (time) and personalized social algorithms curating it all for us, it","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4173,"url":"https:\/\/thecuriousbrain.com\/?p=4173","url_meta":{"origin":14812,"position":5},"title":"Companies sell stuff, people buy stuff","author":"thebrainbehind","date":"11\/11\/2009","format":false,"excerpt":"Companies sell stuff, people buy stuffView more documents from Helge Tenn\u00f8. \"As technology becomes invisible, the opportunity for companies to connect with participants arises from its understanding of its fundamental ability to ad value to situations in a persons life\"! Another wonderful presentation by Helge","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/14812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14812"}],"version-history":[{"count":2,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/14812\/revisions"}],"predecessor-version":[{"id":14814,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/14812\/revisions\/14814"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}