{"id":149770,"date":"2025-11-17T16:36:10","date_gmt":"2025-11-17T14:36:10","guid":{"rendered":"https:\/\/thecuriousbrain.com\/?p=149770"},"modified":"2025-11-17T16:36:12","modified_gmt":"2025-11-17T14:36:12","slug":"mskinsey-the-business-of-fashion-the-state-of-fashion-2026","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=149770","title":{"rendered":"MsKinsey & The Business of Fashion: The state of fashion 2026"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Everyone keeps saying the rules are changing. They\u2019re not. The rules already collapsed and most leaders are still pretending they heard a tremor instead of a break.
Tariffs tore up supply chains. AI hijacked discovery. Consumers abandoned loyalty for value. And luxury woke up to the uncomfortable truth that status can\u2019t be inflated forever.

Jewelry rises because permanence feels radical in an age of churn. Resale explodes because trust has migrated from brands to people.

Wellness expands because identity is shifting from what we wear to how we feel in our own bodies.

But the real disruption is quieter. Fashion is no longer shaped by taste. It\u2019s shaped by algorithms. If your product isn\u2019t visible to a model, it\u2019s invisible to the market.
This isn\u2019t evolution. It\u2019s a legitimacy crisis. The next winners won\u2019t be the fastest or the biggest, but the ones brave enough to rebuild meaning before machines define it for them.
So the uncomfortable question becomes: who in fashion is ready to compete not for customers, but for relevance? Check it out here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Everyone keeps saying the rules are changing. They\u2019re not. The rules already collapsed and most leaders are still pretending they heard a tremor instead of a break.Tariffs tore up supply chains. AI hijacked discovery. Consumers abandoned loyalty for value. And luxury woke up to the uncomfortable truth that status can\u2019t be inflated forever. Jewelry rises […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[162],"tags":[],"class_list":["post-149770","post","type-post","status-publish","format-standard","hentry","category-trends"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":9923,"url":"https:\/\/thecuriousbrain.com\/?p=9923","url_meta":{"origin":149770,"position":0},"title":"Fight Club Rules","author":"thebrainbehind","date":"06\/06\/2010","format":false,"excerpt":"Fight Club Rules from Hexagonall on Vimeo. Shortfilm based on Fight Club Gallery on Suicide Girls by Hexagonall ! ! Sponsored by Fashion Optics","rel":"","context":"In "videos"","block_context":{"text":"videos","link":"https:\/\/thecuriousbrain.com\/?cat=193"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":128640,"url":"https:\/\/thecuriousbrain.com\/?p=128640","url_meta":{"origin":149770,"position":1},"title":"Fight Club Rules","author":"thebrainbehind","date":"06\/06\/2010","format":false,"excerpt":"http:\/\/vimeo.com\/moogaloop.swf?clip_id=7929772&server=vimeo.com&show_title=0&show_byline=0&show_portrait=0&color=969696&fullscreen=1 Fight Club Rules from Hexagonall on Vimeo. Shortfilm based on Fight Club Gallery on Suicide Girls by Hexagonall ! ! 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Reggie rules :-) You can buy his dvd from here Sponsored by Fashion Optics","rel":"","context":"In "all other stuff"","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":143117,"url":"https:\/\/thecuriousbrain.com\/?p=143117","url_meta":{"origin":149770,"position":3},"title":"From Static Slogans to Adaptive Narratives: How Brands Can Thrive with Dynamic Identities in 2025","author":"thebrainbehind","date":"04\/11\/2024","format":false,"excerpt":"Remember the days when a single slogan could define a brand for years? Campaigns like \u201cGot Milk?\u201d or \u201cThink Different\u201d captured an era when brands could create powerful, unchanging messages that stayed relevant across generations. But in 2025, the rules of brand identity have fundamentally changed. Today\u2019s audiences crave more\u2026","rel":"","context":"In "trends"","block_context":{"text":"trends","link":"https:\/\/thecuriousbrain.com\/?cat=162"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/chameleons.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/chameleons.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/chameleons.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/chameleons.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":9818,"url":"https:\/\/thecuriousbrain.com\/?p=9818","url_meta":{"origin":149770,"position":4},"title":"All fashion history in 140 seconds","author":"thebrainbehind","date":"02\/06\/2010","format":false,"excerpt":"All fashion history in 140 seconds from iG Internet Group on Vimeo. From the 20's to the 2000's by iG Internet Group! Lovely stuff :-) ! More info about it here ! Sponsored by Fashion Optics","rel":"","context":"In "trends"","block_context":{"text":"trends","link":"https:\/\/thecuriousbrain.com\/?cat=162"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":129721,"url":"https:\/\/thecuriousbrain.com\/?p=129721","url_meta":{"origin":149770,"position":5},"title":"should you stream it?","author":"thebrainbehind","date":"31\/01\/2020","format":false,"excerpt":"https:\/\/youtu.be\/a2W0ivtnXjY To be honest....I know nothing about fashion....but my wife Dorita ( as an amateur fashion designer) made me watch it! Apparently they are some famous fashion designers e in it ..Dorita knew most of of them. After episode 5 ...I was hooked! 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