{"id":151388,"date":"2026-04-08T12:27:37","date_gmt":"2026-04-08T10:27:37","guid":{"rendered":"https:\/\/thecuriousbrain.com\/?p=151388"},"modified":"2026-04-08T12:27:39","modified_gmt":"2026-04-08T10:27:39","slug":"why-brands-are-rebranding-food","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=151388","title":{"rendered":"Why Brands Are Rebranding Food"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"922\" height=\"519\" src=\"https:\/\/www.youtube.com\/embed\/l4y3r5vyac8?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":151390,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[193],"tags":[703,4329,4315],"class_list":["post-151388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos","tag-food","tag-rebranding","tag-video-essay"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/why-brands-are-rebranding-food.jpg?fit=1280%2C720&ssl=1","jetpack-related-posts":[{"id":147299,"url":"https:\/\/thecuriousbrain.com\/?p=147299","url_meta":{"origin":151388,"position":0},"title":"Let the Giants Pay","author":"thebrainbehind","date":"18\/06\/2025","format":false,"excerpt":"Why Agencies Must Stop Selling AI Videos to Brands That Can Afford Humans https:\/\/youtu.be\/cO_-H9_MdAA?si=QXoSo1E-txmMHNV4 There\u2019s something off in the air lately.You feel it too, right? AI is everywhere. In our workflows. In our brainstorms. Now in our videos.But the problem isn\u2019t the tool. It\u2019s who\u2019s using it\u2014and why. The wealthiest\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/let-the-giants-pay.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/let-the-giants-pay.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/let-the-giants-pay.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/let-the-giants-pay.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/let-the-giants-pay.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":148133,"url":"https:\/\/thecuriousbrain.com\/?p=148133","url_meta":{"origin":151388,"position":1},"title":"Bombarded, Fractured, Lost: Advertising in the Age of Semiotic Collapse","author":"thebrainbehind","date":"05\/09\/2025","format":false,"excerpt":"For most of its history, advertising thrived on context. 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Brands borrowed gravitas from the stage they performed on. https:\/\/youtu.be\/gx-zPheFnHo?si=bW3cMIcRKtW7nAAm That stage has collapsed. https:\/\/youtu.be\/yli0uAOxBKI?si=UqXwvlxIQ1aBQCsR Open any feed,\u2026","rel":"","context":"In &quot;ads&quot;","block_context":{"text":"ads","link":"https:\/\/thecuriousbrain.com\/?cat=3"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/bombarded-fractured-lost-adverti.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/bombarded-fractured-lost-adverti.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/bombarded-fractured-lost-adverti.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/bombarded-fractured-lost-adverti.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/bombarded-fractured-lost-adverti.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":151337,"url":"https:\/\/thecuriousbrain.com\/?p=151337","url_meta":{"origin":151388,"position":2},"title":"Why Gen Z Can&#8217;t Start A Revolution","author":"thebrainbehind","date":"06\/04\/2026","format":false,"excerpt":"https:\/\/youtu.be\/YBDz2aa9vzQ?si=euQw8WKjSCp0UOOb When we reflect on past revolutions and protests, it seems as though they were much more effective at bringing about positive change than today. 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That\u2019s\u2026","rel":"","context":"In &quot;videos&quot;","block_context":{"text":"videos","link":"https:\/\/thecuriousbrain.com\/?cat=193"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/junk-food-sugar-and-additives-th.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/junk-food-sugar-and-additives-th.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/junk-food-sugar-and-additives-th.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/junk-food-sugar-and-additives-th.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/junk-food-sugar-and-additives-th.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/151388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=151388"}],"version-history":[{"count":1,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/151388\/revisions"}],"predecessor-version":[{"id":151391,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/151388\/revisions\/151391"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/media\/151390"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=151388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=151388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=151388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}