{"id":151561,"date":"2026-04-20T12:55:57","date_gmt":"2026-04-20T10:55:57","guid":{"rendered":"https:\/\/thecuriousbrain.com\/?p=151561"},"modified":"2026-04-20T13:31:11","modified_gmt":"2026-04-20T11:31:11","slug":"robert-cialdini-7-principles-of-influence-explained","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=151561","title":{"rendered":"Robert Cialdini &#8211; 7 Principles of Influence Explained"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Robert Cialdini - 7 Principles of Influence Explained\" width=\"922\" height=\"519\" src=\"https:\/\/www.youtube.com\/embed\/cDREln_LrME?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p> You walk into a meeting.<br \/>Before you say a word, the client slides a copy of Influence across the table.<br \/>Highlighted. Annotated.<br \/>He doesn\u2019t use it.<br \/>He uses it against you.<br \/>He looks up and says:<br \/>\u201cKnowing that you know I know this\u2026 what do you do differently?\u201d<br \/>No one answers.<br \/>The meeting continues anyway.<br \/>That\u2019s the problem.<br \/>The persuasion playbook didn\u2019t fail. It leaked.<br \/>Slowly. Quietly. Everywhere.<br \/>Until the people you\u2019re trying to influence learned how it works and once they see it, something subtle changes.<br \/>They don\u2019t argue.<br \/>They don\u2019t push back.<br \/>They just\u2026 stop feeling it.<br \/>Most teams haven\u2019t noticed.<br \/>The dashboard still moves.<br \/>Campaigns still run.<br \/>So they optimise.<br \/>But they\u2019re improving something their best audience has already outgrown.<br \/>That\u2019s why performance feels strange right now.<br \/>Not broken. Exposed.<br \/>The Asymmetry Economy <a href=\"https:\/\/www.linkedin.com\/safety\/go\/?url=https%3A%2F%2Flnkd%2Ein%2FdrGU6UQm&amp;urlhash=Kk2P&amp;mt=c0SLXsXoXtvhFRuWDtCYRFFz-IPcZqVATqRbbrwN3AemqLnRuECBfYpyPXrAYwY5S3KssVttQQqoPfYd-taDaAHD5fMUXmlL1JLCaZSlKEmQZ-SNeEHLuDdN&amp;isSdui=true\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>https:\/\/lnkd.in\/drGU6UQm<\/strong><\/a> is about that moment.<br \/>What actually changed and what still works when the mechanism is visible If you\u2019ve felt your best audience move before your data did you\u2019re already inside it.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You walk into a meeting.Before you say a word, the client slides a copy of Influence across the table.Highlighted. Annotated.He doesn\u2019t use it.He uses it against you.He looks up and says:\u201cKnowing that you know I know this\u2026 what do you do differently?\u201dNo one answers.The meeting continues anyway.That\u2019s the problem.The persuasion playbook didn\u2019t fail. It leaked.Slowly. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":151563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[193],"tags":[],"class_list":["post-151561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/robert-cialdini-7-principles-of.jpg?fit=1280%2C720&ssl=1","jetpack-related-posts":[{"id":145831,"url":"https:\/\/thecuriousbrain.com\/?p=145831","url_meta":{"origin":151561,"position":0},"title":"Messy X Children (Lola Young X Robert Miles)\u00a0","author":"thebrainbehind","date":"27\/02\/2025","format":false,"excerpt":"https:\/\/youtu.be\/UQqU-aHFhtU?si=K-WxqnrISzNIj7M6 just perfect","rel":"","context":"In &quot;sounds&quot;","block_context":{"text":"sounds","link":"https:\/\/thecuriousbrain.com\/?cat=5"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/messy-x-children-lola-young-x-ro.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/messy-x-children-lola-young-x-ro.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/messy-x-children-lola-young-x-ro.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/messy-x-children-lola-young-x-ro.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/messy-x-children-lola-young-x-ro.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":137630,"url":"https:\/\/thecuriousbrain.com\/?p=137630","url_meta":{"origin":151561,"position":1},"title":"A whale of a tale about responsibility and AI","author":"thebrainbehind","date":"26\/04\/2021","format":false,"excerpt":"https:\/\/youtu.be\/HDl3GT8NFsk A look at how Google AI for Social Good\u2019s Bioacoustics team turned to the AI Principles to responsibly open-source a machine learning model that could help marine biologists and researchers studying large marine mammals worldwide.","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/a-whale-of-a-tale-about-responsi.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/a-whale-of-a-tale-about-responsi.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/a-whale-of-a-tale-about-responsi.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/a-whale-of-a-tale-about-responsi.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/a-whale-of-a-tale-about-responsi.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":69975,"url":"https:\/\/thecuriousbrain.com\/?p=69975","url_meta":{"origin":151561,"position":2},"title":"It\u2019s not you\u2026It\u2019s porn","author":"thebrainbehind","date":"30\/06\/2015","format":false,"excerpt":"https:\/\/youtu.be\/z3NVxv5-N40 Wow this is really educational!! hahahahahhaha :-) Pls note that it is slightly NSFW ... 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At\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/brigitte-bardot-rip.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/brigitte-bardot-rip.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/brigitte-bardot-rip.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/brigitte-bardot-rip.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/brigitte-bardot-rip.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/151561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=151561"}],"version-history":[{"count":2,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/151561\/revisions"}],"predecessor-version":[{"id":151565,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/151561\/revisions\/151565"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/media\/151563"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=151561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=151561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=151561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}