{"id":151731,"date":"2026-05-08T08:00:58","date_gmt":"2026-05-08T06:00:58","guid":{"rendered":"https:\/\/thecuriousbrain.com\/?p=151731"},"modified":"2026-05-08T08:00:59","modified_gmt":"2026-05-08T06:00:59","slug":"most-brands-are-not-growing-they-are-spending","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=151731","title":{"rendered":"Most brands are not growing.They are spending."},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"922\" height=\"922\" src=\"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/ChatGPT-Image-May-7-2026-10_21_20-PM.png?resize=922%2C922&#038;ssl=1\" alt=\"\" class=\"wp-image-151732\" srcset=\"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/ChatGPT-Image-May-7-2026-10_21_20-PM.png?resize=922%2C922&amp;ssl=1 922w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/ChatGPT-Image-May-7-2026-10_21_20-PM.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/ChatGPT-Image-May-7-2026-10_21_20-PM.png?resize=920%2C920&amp;ssl=1 920w, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/ChatGPT-Image-May-7-2026-10_21_20-PM.png?w=1254&amp;ssl=1 1254w\" sizes=\"auto, (max-width: 922px) 100vw, 922px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-amazon wp-block-embed-amazon\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"THE TRUST LEDGER : Why Some Brands Compound While Others Quietly Disappear (The Compounding Advantage series Book 2)\" type=\"text\/html\" width=\"922\" height=\"550\" frameborder=\"0\" allowfullscreen allow=\"clipboard-write\" style=\"max-width:100%\" src=\"https:\/\/read.amazon.com\/kp\/card?asin=B0GX31YGXS\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The dashboard cannot tell the difference.<br \/>\u2014<br \/>The Trust Ledger. Out<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The dashboard cannot tell the difference.\u2014The Trust Ledger. Out<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[524,548,4274],"class_list":["post-151731","post","type-post","status-publish","format-standard","hentry","category-all-other-stuff","tag-book","tag-charts","tag-mybook"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/151731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=151731"}],"version-history":[{"count":1,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/151731\/revisions"}],"predecessor-version":[{"id":151733,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/151731\/revisions\/151733"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=151731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=151731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=151731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}