{"id":15209,"date":"2011-01-10T13:54:22","date_gmt":"2011-01-10T11:54:22","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=15209"},"modified":"2011-01-10T13:54:28","modified_gmt":"2011-01-10T11:54:28","slug":"online-reputation-get-ready-for-war-5-d","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=15209","title":{"rendered":"Online Reputation: Get ready for war"},"content":{"rendered":"<div style=\"width:425px\" id=\"__ss_6450105\"><strong style=\"display:block;margin:12px 0 4px\"><a href=\"http:\/\/www.slideshare.net\/gregfromparis\/online-reputation-the-art-of-war-2011\" title=\"Online Reputation: Get ready for war\">Online Reputation: Get ready for war<\/a><\/strong><object id=\"__sse6450105\" width=\"425\" height=\"355\"><param name=\"movie\" value=\"http:\/\/static.slidesharecdn.com\/swf\/ssplayer2.swf?doc=ereputation-theartofwar2011-110104134759-phpapp01&#038;stripped_title=online-reputation-the-art-of-war-2011&#038;userName=gregfromparis\" \/><param name=\"allowFullScreen\" value=\"true\"\/><param name=\"allowScriptAccess\" value=\"always\"\/><\/object><\/p>\n<div style=\"padding:5px 0 12px\">View more <a href=\"http:\/\/www.slideshare.net\/\">presentations<\/a> from <a href=\"http:\/\/www.slideshare.net\/gregfromparis\">Gregory Pouy<\/a>.<\/div>\n<\/div>\n<p>This presentation by Gregory Pouy   is here to help marketing and communication executives to better understand how the digital world is working and the consequences for their brands. Very very interesting!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online Reputation: Get ready for war View more presentations from Gregory Pouy. This presentation by Gregory Pouy is here to help marketing and communication executives to better understand how the digital world is working and the consequences for their brands. Very very interesting!<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[221],"tags":[],"class_list":["post-15209","post","type-post","status-publish","format-standard","hentry","category-presentations"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":37106,"url":"https:\/\/thecuriousbrain.com\/?p=37106","url_meta":{"origin":15209,"position":0},"title":"Get ready for Marketing 2020","author":"thebrainbehind","date":"11\/03\/2013","format":false,"excerpt":"Get ready for Marketing 2020 from steven van belleghem The 2020 consumer is coming fast. Companies need to get ready for a new form of marketing. This presentation by Steven Van Belleghem describes the capabilities and the organization needed to be successful in 2020.","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":33928,"url":"https:\/\/thecuriousbrain.com\/?p=33928","url_meta":{"origin":15209,"position":1},"title":"3 ways to (usefully) lose control of your brand","author":"thebrainbehind","date":"12\/10\/2012","format":false,"excerpt":"The days are past (if they ever existed) when a person, company or brand could tightly control their reputation -- online chatter and spin mean that if you're relevant, there's a constant, free-form conversation happening about you that you have no control over. Tim Leberecht offers three big ideas about\u2026","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3577,"url":"https:\/\/thecuriousbrain.com\/?p=3577","url_meta":{"origin":15209,"position":2},"title":"Brands beware: the social media backlash","author":"thebrainbehind","date":"20\/10\/2009","format":false,"excerpt":"Brands beware: the social media backlashView more presentations from Dave Ewart. The 2009 results of an annual survey into British online consumer behaviour conducted by Harris Interactive and commissioned by Tealeaf.","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":25052,"url":"https:\/\/thecuriousbrain.com\/?p=25052","url_meta":{"origin":15209,"position":3},"title":"Measuring our way to future success","author":"thebrainbehind","date":"26\/09\/2011","format":false,"excerpt":"Measuring our way to future success View more presentations from Helge Tenn\u00f8 Are our blinders keeping us from seeing new opportunities, and \/ or following our customers as they move on? This presentation by Helge Tenn\u00f8 looks at how we measure online activities, and if this is limiting our perspective.","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":29472,"url":"https:\/\/thecuriousbrain.com\/?p=29472","url_meta":{"origin":15209,"position":4},"title":"Storytelling through social media","author":"thebrainbehind","date":"02\/03\/2012","format":false,"excerpt":"The Practitioner's Guide to Creating Content Like a Publisher View more presentations from JESS3 In this presentation, @JESS3 co-founder and President, Leslie Bradshaw, shares her insights on how to approach the monumental task of creating around-the-clock content for an always-hungry digital world. Her three-tiered approach to content creation is the\u2026","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":24648,"url":"https:\/\/thecuriousbrain.com\/?p=24648","url_meta":{"origin":15209,"position":5},"title":"Nielsen social-media-report","author":"thebrainbehind","date":"13\/09\/2011","format":false,"excerpt":"Nielsen social-media-report View more presentations from Jennifer Pricci Social media\u2019s popularity continues to grow, connecting people with just about everything they watch and buy.The latest Nielsen insights provide some answers on exactly how powerful this in\ufb02uence is on consumer behavior, both online and off.","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/15209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15209"}],"version-history":[{"count":2,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/15209\/revisions"}],"predecessor-version":[{"id":15211,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/15209\/revisions\/15211"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}