{"id":16005,"date":"2011-02-04T13:14:23","date_gmt":"2011-02-04T11:14:23","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=16005"},"modified":"2011-02-04T13:14:23","modified_gmt":"2011-02-04T11:14:23","slug":"focus-groups-arent-as-useful-as-companies-think","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=16005","title":{"rendered":"Focus Groups Aren&#8217;t as Useful as Companies Think"},"content":{"rendered":"<p><object id=\"flashObj\" width=\"480\" height=\"270\" classid=\"clsid:D27CDB6E-AE6D-11cf-96B8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=9,0,47,0\"><param name=\"movie\" value=\"http:\/\/c.brightcove.com\/services\/viewer\/federated_f9?isVid=1&#038;isUI=1\"   \/><param name=\"bgcolor\" value=\"#FFFFFF\" \/><param name=\"flashVars\" value=\"videoId=722398185001&#038;playerID=651017566001&#038;playerKey=AQ~~,AAAAGuNzXFE~,qu1BWJRU7c26MMkbB19ukwmFB5ysvYz5&#038;domain=embed&#038;dynamicStreaming=true\" \/><param name=\"base\" value=\"http:\/\/admin.brightcove.com\" \/><param name=\"seamlesstabbing\" value=\"false\" \/><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"swLiveConnect\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><\/object><\/p>\n<p>Polling random people can be &#8220;incredibly useful as a persuasive attempt to tell people what to do,&#8221; but not really as a way to find out information as Dan Ariely argues!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Polling random people can be &#8220;incredibly useful as a persuasive attempt to tell people what to do,&#8221; but not really as a way to find out information as Dan Ariely argues!<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[221],"tags":[],"class_list":["post-16005","post","type-post","status-publish","format-standard","hentry","category-presentations"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":129086,"url":"https:\/\/thecuriousbrain.com\/?p=129086","url_meta":{"origin":16005,"position":0},"title":"Why gender-based marketing is bad for business","author":"thebrainbehind","date":"05\/12\/2019","format":false,"excerpt":"https:\/\/www.ted.com\/talks\/gaby_barrios_why_gender_based_marketing_is_bad_for_business?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn't drive business nearly as much as you might think\u2026","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":23708,"url":"https:\/\/thecuriousbrain.com\/?p=23708","url_meta":{"origin":16005,"position":1},"title":"HOW TO RUN THE WORLD","author":"thebrainbehind","date":"01\/08\/2011","format":false,"excerpt":"Khanna predicts that in the future, the real superpowers aren\u2019t going to be countries. Instead, we'll see the emergence of an entirely new structure: alliances comprised of universities, companies, non-profits, humanitarian agencies, sub-state units like city governments, and churches, all united around a common interest or vision.","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":140435,"url":"https:\/\/thecuriousbrain.com\/?p=140435","url_meta":{"origin":16005,"position":2},"title":"What&#8217;s Still Lovely","author":"thebrainbehind","date":"31\/01\/2022","format":false,"excerpt":"https:\/\/youtu.be\/u4XEL-3tG0g Most of life is dreadful \u2014 which is why it's important to focus on what remains hopeful, fun or sweet.","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/whats-still-lovely.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/whats-still-lovely.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/whats-still-lovely.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/whats-still-lovely.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/whats-still-lovely.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":42531,"url":"https:\/\/thecuriousbrain.com\/?p=42531","url_meta":{"origin":16005,"position":3},"title":"The future of digital","author":"thebrainbehind","date":"16\/11\/2013","format":false,"excerpt":"The future of digital from Useful Ideas Interesting thoughts by Useful Ideas\/ Business Insider","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":134478,"url":"https:\/\/thecuriousbrain.com\/?p=134478","url_meta":{"origin":16005,"position":4},"title":"How To Read Fewer Books","author":"thebrainbehind","date":"12\/11\/2020","format":false,"excerpt":"https:\/\/youtu.be\/qZ3AsDIMm9s To be considered \u2018well-read\u2019, one is expected to get through an endless number of books. Instead, like the Ancients, we should focus on the quality not the quantity of one\u2019s reading.","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/how-to-read-fewer-books.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/how-to-read-fewer-books.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/how-to-read-fewer-books.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/how-to-read-fewer-books.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/how-to-read-fewer-books.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":136805,"url":"https:\/\/thecuriousbrain.com\/?p=136805","url_meta":{"origin":16005,"position":5},"title":"To Have or Not to Have Children","author":"thebrainbehind","date":"10\/03\/2021","format":false,"excerpt":"https:\/\/youtu.be\/f8RPUJhULLE When deciding whether or not to have children, we should acknowledge that we aren\u2019t choosing either a \u2018right\u2019 and \u2018wrong\u2019 answer - merely deciding which form of future suffering we are best suited for.","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/to-have-or-not-to-have-children.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/to-have-or-not-to-have-children.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/to-have-or-not-to-have-children.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/to-have-or-not-to-have-children.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/to-have-or-not-to-have-children.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/16005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16005"}],"version-history":[{"count":0,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/16005\/revisions"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}