{"id":16649,"date":"2011-03-02T18:22:58","date_gmt":"2011-03-02T16:22:58","guid":{"rendered":"http:\/\/thecuriousbrain.com\/newsite\/?p=16649"},"modified":"2011-03-02T18:22:58","modified_gmt":"2011-03-02T16:22:58","slug":"measuring-the-impact-of-facebook","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=16649","title":{"rendered":"Measuring the Impact of Facebook"},"content":{"rendered":"
Measuring the Impact of Facebook<\/a><\/strong> <\/object> <\/p>\n
View more presentations<\/a> from Troy Thompson<\/a> <\/div>\n<\/p><\/div>\n

Thousands of companies, organizations and destinations are utilizing Facebook as a major part of their social media marketing strategy, but are all of these likes and wall posts leading to conversions or falling on deaf ears? \u2019Measuring the Impact of Facebook\u2019 takes you through the known Facebook universe, reviews what you can and what you should track, plus explains how to report on your Facebook strategy. <\/p>\n

If you are using Facebook for marketing, you can\u2019t miss this presentation by Troy Thompson <\/p>\n","protected":false},"excerpt":{"rendered":"

Measuring the Impact of Facebook View more presentations from Troy Thompson Thousands of companies, organizations and destinations are utilizing Facebook as a major part of their social media marketing strategy, but are all of these likes and wall posts leading to conversions or falling on deaf ears? \u2019Measuring the Impact of Facebook\u2019 takes you through […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[221],"tags":[360,365],"class_list":["post-16649","post","type-post","status-publish","format-standard","hentry","category-presentations","tag-social-media","tag-web"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":25052,"url":"https:\/\/thecuriousbrain.com\/?p=25052","url_meta":{"origin":16649,"position":0},"title":"Measuring our way to future success","author":"thebrainbehind","date":"26\/09\/2011","format":false,"excerpt":"Measuring our way to future success View more presentations from Helge Tenn\u00f8 Are our blinders keeping us from seeing new opportunities, and \/ or following our customers as they move on? This presentation by Helge Tenn\u00f8 looks at how we measure online activities, and if this is limiting our perspective.","rel":"","context":"In "PPT\/ cool decks"","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1733,"url":"https:\/\/thecuriousbrain.com\/?p=1733","url_meta":{"origin":16649,"position":1},"title":"New Strategies Require New Measurements","author":"thebrainbehind","date":"03\/07\/2009","format":false,"excerpt":"New Strategies Require New MeasurementsView more presentations from Helge Tenn\u00f8. Sticking with the old tools and models for measuring value will inhibit our ability to build strategies based on new sets of values, as we have no system for measuring them according to Helge Tenn\u00f8!","rel":"","context":"In "PPT\/ cool decks"","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":24914,"url":"https:\/\/thecuriousbrain.com\/?p=24914","url_meta":{"origin":16649,"position":2},"title":"10 Quick Facts You Should Know About Consumer Behavior on Facebook","author":"thebrainbehind","date":"20\/09\/2011","format":false,"excerpt":"10 Quick Facts You Should Know About Consumer Behavior on Facebook View more presentations from Constant Contact Study from Constant Contact and Chadwick Martin Bailey analyzing the behavior of 1,491 consumers ages 18 and older throughout the United States. Via mashable","rel":"","context":"In "PPT\/ cool decks"","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":22846,"url":"https:\/\/thecuriousbrain.com\/?p=22846","url_meta":{"origin":16649,"position":3},"title":"The World of Social Objects","author":"thebrainbehind","date":"27\/06\/2011","format":false,"excerpt":"The World of Social Objects View more presentations from JESS3 Insights by JESS3 into what social objects are and how they impact \/ are impacted by humans, communities and design","rel":"","context":"In "PPT\/ cool decks"","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":12482,"url":"https:\/\/thecuriousbrain.com\/?p=12482","url_meta":{"origin":16649,"position":4},"title":"Community Engagement: Managing Communities Across Digital Embassies","author":"thebrainbehind","date":"01\/10\/2010","format":false,"excerpt":"Community Engagement: Managing Communities Across Digital EmbassiesView more presentations from Edelman Digital. Community engagement is at the core of social media. \"Digital Embassies\" such as your organization\u2019s presence on Facebook and Twitter must not only be launched but managed. An interesting presentation by Edelman Digital","rel":"","context":"In "PPT\/ cool decks"","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11823,"url":"https:\/\/thecuriousbrain.com\/?p=11823","url_meta":{"origin":16649,"position":5},"title":"Creating Destination Engagement with Facebook","author":"thebrainbehind","date":"09\/09\/2010","format":false,"excerpt":"Creating Destination Engagement with FacebookView more presentations from Troy Thompson. Troy Thompson in this presentation walks you through everyone\u2019s favorite social site with 28 tips, tricks and tactics to market your destination, hotel or attraction via Facebook.","rel":"","context":"In "PPT\/ cool decks"","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/16649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16649"}],"version-history":[{"count":0,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/16649\/revisions"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}