{"id":21769,"date":"2011-05-29T19:21:49","date_gmt":"2011-05-29T17:21:49","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=21769"},"modified":"2011-05-29T19:21:49","modified_gmt":"2011-05-29T17:21:49","slug":"content-marketing-versus-traditional-advertising","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=21769","title":{"rendered":"Content Marketing versus Traditional Advertising"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/i0.wp.com\/blog.marketo.com\/wp-content\/uploads\/2011\/05\/Content-Marketing-Infographic-by-Marketo.png?resize=461%2C1474\" alt=\"\" width=\"461\" height=\"1474\" \/><\/p>\n<p>via <a href=\"http:\/\/blog.marketo.com\/wp-content\/uploads\/2011\/05\/Content-Marketing-Infographic-by-Marketo.png\">blog. maketo &#038; social media graphics<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>via blog. maketo &#038; social media graphics<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,6],"tags":[],"class_list":["post-21769","post","type-post","status-publish","format-standard","hentry","category-all-other-stuff","category-images"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":12894,"url":"https:\/\/thecuriousbrain.com\/?p=12894","url_meta":{"origin":21769,"position":0},"title":"So you want to procrastinate on the internet??","author":"thebrainbehind","date":"13\/10\/2010","format":false,"excerpt":"via social media graphics","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/farm5.static.flickr.com\/4104\/4990195502_4ab5732649_b.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/farm5.static.flickr.com\/4104\/4990195502_4ab5732649_b.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/farm5.static.flickr.com\/4104\/4990195502_4ab5732649_b.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/farm5.static.flickr.com\/4104\/4990195502_4ab5732649_b.jpg?resize=700%2C400 2x"},"classes":[]},{"id":121479,"url":"https:\/\/thecuriousbrain.com\/?p=121479","url_meta":{"origin":21769,"position":1},"title":"The Golden Age of Bullshit","author":"thebrainbehind","date":"02\/07\/2014","format":false,"excerpt":"Bob Hoffman opens a fascinating debate on the failed predictions of advertising experts over the past decade, with particular focus on the social media marketing of brands. via adcontrarian The Golden Age of Bullshit was originally published on The Curious Brain","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-golden-age-of-bullshit.jpg?fit=480%2C360&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":54503,"url":"https:\/\/thecuriousbrain.com\/?p=54503","url_meta":{"origin":21769,"position":2},"title":"7 deadly sins of social media marketing","author":"thebrainbehind","date":"20\/10\/2014","format":false,"excerpt":"via tomfishburne","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/tomfishburne.com.s3.amazonaws.com\/site\/wp-content\/uploads\/2014\/09\/140929.socialmedia.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":124836,"url":"https:\/\/thecuriousbrain.com\/?p=124836","url_meta":{"origin":21769,"position":3},"title":"A six step content marketing model","author":"thebrainbehind","date":"06\/02\/2012","format":false,"excerpt":"A six step content marketing model View more presentations from steven van belleghem The traditional advertising model is under pressure. Advertising is evolving towards content marketing: instead of a big bang, campaign-only, approach, companies should evolve to an always-on model in which content plays a very important role. Interesting thought\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":24459,"url":"https:\/\/thecuriousbrain.com\/?p=24459","url_meta":{"origin":21769,"position":4},"title":"64 facebook marketing strategies","author":"thebrainbehind","date":"08\/09\/2011","format":false,"excerpt":"via thechrisvosshow and visualloop","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thechrisvossshow.com\/wp-content\/uploads\/2011\/09\/tumblr_lq9xuxFVS61qanrvyo1_1280.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":27093,"url":"https:\/\/thecuriousbrain.com\/?p=27093","url_meta":{"origin":21769,"position":5},"title":"Find Your Fans: The Cost of Marketing On Facebook","author":"thebrainbehind","date":"07\/12\/2011","format":false,"excerpt":"via flowtown","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.flowtown.com\/blog\/wp-content\/uploads\/2011\/12\/facebook-cost-3-560x1541.png?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/21769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21769"}],"version-history":[{"count":1,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/21769\/revisions"}],"predecessor-version":[{"id":21770,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/21769\/revisions\/21770"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}