{"id":23672,"date":"2011-07-29T12:18:05","date_gmt":"2011-07-29T10:18:05","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=23672"},"modified":"2011-07-29T12:18:05","modified_gmt":"2011-07-29T10:18:05","slug":"augmented-reality-advertising-takeover-in-times-square","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=23672","title":{"rendered":"Augmented Reality Advertising Takeover in Times Square"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/26852474\" width=\"922\" height=\"519\" frameborder=\"0\" title=\"Augmented Reality Advertising Takeover in Times Square\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><\/p>\n<p>A quick clip of Public Ad Campaign beta-testing Augmented Reality Advertising Takeover in Times Square on Sunday. Developed with The <a href=\"http:\/\/theheavyprojects.com\/\">Heavy Projects <\/a>, the augmented reality viewer runs on smart phones and virtually replaces outdoor ads with curated artworks by street artists Ron English, John Fekner, PosterBoy, Doctor D and Ox. More info about this<a href=\"http:\/\/daily.publicadcampaign.com\/2011\/07\/well-that-went-viral-before-i-had.html\"> here <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A quick clip of Public Ad Campaign beta-testing Augmented Reality Advertising Takeover in Times Square on Sunday. Developed with The Heavy Projects , the augmented reality viewer runs on smart phones and virtually replaces outdoor ads with curated artworks by street artists Ron English, John Fekner, PosterBoy, Doctor D and Ox. More info about this [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3,162],"tags":[],"class_list":["post-23672","post","type-post","status-publish","format-standard","hentry","category-ads","category-trends"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":127561,"url":"https:\/\/thecuriousbrain.com\/?p=127561","url_meta":{"origin":23672,"position":0},"title":"Augmented Reality Advertising Takeover in Times Square","author":"thebrainbehind","date":"29\/07\/2011","format":false,"excerpt":"http:\/\/vimeo.com\/26852474 A quick clip of Public Ad Campaign beta-testing Augmented Reality Advertising Takeover in Times Square on Sunday. Developed with The Heavy Projects , the augmented reality viewer runs on smart phones and virtually replaces outdoor ads with curated artworks by street artists Ron English, John Fekner, PosterBoy, Doctor D\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":143042,"url":"https:\/\/thecuriousbrain.com\/?p=143042","url_meta":{"origin":23672,"position":1},"title":"Advertising in 2030","author":"thebrainbehind","date":"29\/10\/2024","format":false,"excerpt":"Hyper-Personalized and AI-Powered Experiences: AI is expected to power highly personalized ads, allowing brands to engage with consumers at an individual level in real time. This personalization may involve biometric data and even brain-computer interfaces that could offer real-time insights based on neural responses, pushing personalization to unprecedented levels. Ads\u2026","rel":"","context":"In &quot;trends&quot;","block_context":{"text":"trends","link":"https:\/\/thecuriousbrain.com\/?cat=162"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/35ae4c95-52f2-4f8f-92ab-b1c0d6f08c97.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/35ae4c95-52f2-4f8f-92ab-b1c0d6f08c97.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/35ae4c95-52f2-4f8f-92ab-b1c0d6f08c97.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/35ae4c95-52f2-4f8f-92ab-b1c0d6f08c97.webp?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/35ae4c95-52f2-4f8f-92ab-b1c0d6f08c97.webp?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/35ae4c95-52f2-4f8f-92ab-b1c0d6f08c97.webp?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":8872,"url":"https:\/\/thecuriousbrain.com\/?p=8872","url_meta":{"origin":23672,"position":2},"title":"Augmented reality PSA in Amsterdam Rembrandtplein mirrors peoples behaviour","author":"thebrainbehind","date":"29\/04\/2010","format":false,"excerpt":"Augmented reality PSA in Amsterdam Rembrandtplein mirrors peoples behaviour This is the genial work of N=5, Amsterdam, The Netherlands! Read all about it in here adland.tv","rel":"","context":"In &quot;ads&quot;","block_context":{"text":"ads","link":"https:\/\/thecuriousbrain.com\/?cat=3"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":128962,"url":"https:\/\/thecuriousbrain.com\/?p=128962","url_meta":{"origin":23672,"position":3},"title":"Julian Perretta Ride My Star Augmented Reality","author":"thebrainbehind","date":"30\/05\/2009","format":false,"excerpt":"Augmented reality is this year\u2019s \u00a0coolest phenomenon! The music video of \u00a0Julian Perretta is just an example of how cool augmented reality can be Julian Perretta Ride My Star Augmented Reality was originally published on The Curious Brain","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1380,"url":"https:\/\/thecuriousbrain.com\/?p=1380","url_meta":{"origin":23672,"position":4},"title":"USPS Priority Mail Simulator","author":"thebrainbehind","date":"17\/06\/2009","format":false,"excerpt":"http:\/\/www.youtube.com\/watch?v=jCcZX8qGAX0 Augmented Reality By USPS for their Priority Mail Simulator","rel":"","context":"In &quot;ads&quot;","block_context":{"text":"ads","link":"https:\/\/thecuriousbrain.com\/?cat=3"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/jCcZX8qGAX0\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5466,"url":"https:\/\/thecuriousbrain.com\/?p=5466","url_meta":{"origin":23672,"position":5},"title":"iPhone in iPhone","author":"thebrainbehind","date":"28\/12\/2009","format":false,"excerpt":"http:\/\/www.youtube.com\/watch?v=Y4IjeO7g6kA \"A promotional augmented reality app by Ogmento. Developed to promote the iPhone launch by Orange Telecom Israel\"! Quite impressive don't you think? More iphone video here","rel":"","context":"In &quot;ads&quot;","block_context":{"text":"ads","link":"https:\/\/thecuriousbrain.com\/?cat=3"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/Y4IjeO7g6kA\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/23672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23672"}],"version-history":[{"count":1,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/23672\/revisions"}],"predecessor-version":[{"id":23673,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/23672\/revisions\/23673"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}