{"id":28048,"date":"2012-01-14T11:12:02","date_gmt":"2012-01-14T09:12:02","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=28048"},"modified":"2012-01-14T11:12:02","modified_gmt":"2012-01-14T09:12:02","slug":"off-book-the-evolution-of-music-online","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=28048","title":{"rendered":"Off Book: The Evolution of Music Online"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/35015678\" width=\"922\" height=\"519\" frameborder=\"0\" title=\"Off Book: The Evolution of Music Online\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><br \/>\nAs the 90s came to a close, the business of music began to change profoundly. New technology allowed artists to record and produce their own music and music videos, and the internet became a free-for-all distribution platform for musicians to promote themselves to audiences across the world. The result was an influx of artists onto the cultural scene, and audiences were left wondering how to sort through them all. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the 90s came to a close, the business of music began to change profoundly. New technology allowed artists to record and produce their own music and music videos, and the internet became a free-for-all distribution platform for musicians to promote themselves to audiences across the world. The result was an influx of artists onto [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[193],"tags":[],"class_list":["post-28048","post","type-post","status-publish","format-standard","hentry","category-videos"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":125108,"url":"https:\/\/thecuriousbrain.com\/?p=125108","url_meta":{"origin":28048,"position":0},"title":"Off Book: The Evolution of Music Online","author":"thebrainbehind","date":"14\/01\/2012","format":false,"excerpt":"http:\/\/vimeo.com\/35015678 As the 90s came to a close, the business of music began to change profoundly. New technology allowed artists to record and produce their own music and music videos, and the internet became a free-for-all distribution platform for musicians to promote themselves to audiences across the world. The result\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":56174,"url":"https:\/\/thecuriousbrain.com\/?p=56174","url_meta":{"origin":28048,"position":1},"title":"Daddy Christmas","author":"thebrainbehind","date":"24\/12\/2014","format":false,"excerpt":"https:\/\/vimeo.com\/115164140 ** Viewer discretion for younger audiences advised! ** Happy Christmas from Blue-Zoo Animation!","rel":"","context":"In &quot;videos&quot;","block_context":{"text":"videos","link":"https:\/\/thecuriousbrain.com\/?cat=193"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":143843,"url":"https:\/\/thecuriousbrain.com\/?p=143843","url_meta":{"origin":28048,"position":2},"title":"Dancing Into Sameness: How TikTok Challenges Are Killing Brand Differentiation","author":"thebrainbehind","date":"28\/11\/2024","format":false,"excerpt":"https:\/\/youtu.be\/IJLRubfcwk4?si=NM9nXhPlzBmPjAtF TikTok has been hailed as the great equalizer of modern marketing\u2014a space where brands can reach millions with a single, well-timed post. Its algorithm rewards creativity and engagement, making it a tantalizing platform for brands eager to connect with younger audiences. Yet, new research reveals a troubling truth: much\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/dancing-into-sameness-how-tiktok.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/dancing-into-sameness-how-tiktok.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/dancing-into-sameness-how-tiktok.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/dancing-into-sameness-how-tiktok.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/dancing-into-sameness-how-tiktok.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":150661,"url":"https:\/\/thecuriousbrain.com\/?p=150661","url_meta":{"origin":28048,"position":3},"title":"Why Artists Are Never Happy","author":"thebrainbehind","date":"04\/02\/2026","format":false,"excerpt":"https:\/\/youtu.be\/xm7awfl6hYA?si=E_5OFPiTkXNc4rWj","rel":"","context":"In &quot;videos&quot;","block_context":{"text":"videos","link":"https:\/\/thecuriousbrain.com\/?cat=193"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/why-society-hates-artists-and-al.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/why-society-hates-artists-and-al.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/why-society-hates-artists-and-al.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/why-society-hates-artists-and-al.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/why-society-hates-artists-and-al.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":143117,"url":"https:\/\/thecuriousbrain.com\/?p=143117","url_meta":{"origin":28048,"position":4},"title":"From Static Slogans to Adaptive Narratives: How Brands Can Thrive with Dynamic Identities in 2025","author":"thebrainbehind","date":"04\/11\/2024","format":false,"excerpt":"Remember the days when a single slogan could define a brand for years? Campaigns like \u201cGot Milk?\u201d or \u201cThink Different\u201d captured an era when brands could create powerful, unchanging messages that stayed relevant across generations. But in 2025, the rules of brand identity have fundamentally changed. Today\u2019s audiences crave more\u2026","rel":"","context":"In &quot;trends&quot;","block_context":{"text":"trends","link":"https:\/\/thecuriousbrain.com\/?cat=162"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/chameleons.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/chameleons.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/chameleons.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/chameleons.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":148949,"url":"https:\/\/thecuriousbrain.com\/?p=148949","url_meta":{"origin":28048,"position":5},"title":"Always go a little further into the water than you feel comfortable being","author":"thebrainbehind","date":"10\/10\/2025","format":false,"excerpt":"https:\/\/youtu.be\/cNbnef_eXBM?si=Yt2zMZt0DtMSMWjs Amazing advice on being authentic and never playing to the gallery for artists by David Bowie. via","rel":"","context":"In &quot;videos&quot;","block_context":{"text":"videos","link":"https:\/\/thecuriousbrain.com\/?cat=193"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/always-go-a-little-further-into.jpg?fit=480%2C360&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/28048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=28048"}],"version-history":[{"count":1,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/28048\/revisions"}],"predecessor-version":[{"id":28049,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/28048\/revisions\/28049"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=28048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=28048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=28048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}