{"id":2878,"date":"2009-09-10T10:54:32","date_gmt":"2009-09-10T08:54:32","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=2878"},"modified":"2009-09-10T10:54:32","modified_gmt":"2009-09-10T08:54:32","slug":"this-is-not-the-time-for-big-lazy-brands","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=2878","title":{"rendered":"This is not the time for Big Lazy Brands"},"content":{"rendered":"
This is not the time for Big Lazy Brands<\/a><\/object><\/p>\n
View more documents<\/a> from Helge Tenn\u00f8<\/a>.<\/div>\n<\/div>\n

A presentation about the challenges for FMCG brands in today’s post digital landscape by Helge Tenn\u00f8, <\/p>\n","protected":false},"excerpt":{"rendered":"

This is not the time for Big Lazy Brands View more documents from Helge Tenn\u00f8. A presentation about the challenges for FMCG brands in today’s post digital landscape by Helge Tenn\u00f8,<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[221],"tags":[],"class_list":["post-2878","post","type-post","status-publish","format-standard","hentry","category-presentations"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":41095,"url":"https:\/\/thecuriousbrain.com\/?p=41095","url_meta":{"origin":2878,"position":0},"title":"Social Brands: The Future Of Marketing","author":"thebrainbehind","date":"17\/09\/2013","format":false,"excerpt":"Social Brands: The Future Of Marketing eBook by Simon Kemp from Simon Kemp The world\u2019s best brands don\u2019t just predict the future; they define the future on their own terms. However, it\u2019s the brands that define their future in terms of the enduring value they add to people\u2019s lives that\u2026","rel":"","context":"In "PPT\/ cool decks"","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":27085,"url":"https:\/\/thecuriousbrain.com\/?p=27085","url_meta":{"origin":2878,"position":1},"title":"12 crucial consumer trends for 2012","author":"thebrainbehind","date":"07\/12\/2011","format":false,"excerpt":"12 CRUCIAL CONSUMER TRENDS FOR 2012 View more documents from trendwatching.com According to trendwatching there are more opportunities than ever for brave and creative brands and entrepreneurs to deliver on changing consumer needs. 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Brands looking\u2026","rel":"","context":"In "PPT\/ cool decks"","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":73561,"url":"https:\/\/thecuriousbrain.com\/?p=73561","url_meta":{"origin":2878,"position":3},"title":"one more time for the cheep sheats at the back","author":"thebrainbehind","date":"01\/09\/2015","format":false,"excerpt":"brands, content and the drug dealers of attention from Michael Paredrakos","rel":"","context":"In "PPT\/ cool decks"","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":38411,"url":"https:\/\/thecuriousbrain.com\/?p=38411","url_meta":{"origin":2878,"position":4},"title":"Best Experience Brands","author":"thebrainbehind","date":"09\/05\/2013","format":false,"excerpt":"Best Experience Brands from Jack Morton Worldwide Eighty percent of companies think their brands have superior experiences. Unfortunately, only eight percent of their customers agree. It\u2019s time for brands to tackle the experience gap \u2013 the gap between how consumers want to experience brands, and what brands are actually doing.\u2026","rel":"","context":"In "PPT\/ cool decks"","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":31118,"url":"https:\/\/thecuriousbrain.com\/?p=31118","url_meta":{"origin":2878,"position":5},"title":"From co-creation to collaboration","author":"thebrainbehind","date":"07\/05\/2012","format":false,"excerpt":"From co-creation to collaboration View more presentations from steven van belleghem .Co-creation is a hot topic these days. Involving customers in the decision flow of a brand\/company is one of the cool, new ways of doing marketing. 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