{"id":29738,"date":"2012-03-09T15:14:00","date_gmt":"2012-03-09T13:14:00","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=29738"},"modified":"2012-03-09T15:14:20","modified_gmt":"2012-03-09T13:14:20","slug":"kevin-allocca-why-videos-go-viral","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=29738","title":{"rendered":"Kevin Allocca: Why videos go viral"},"content":{"rendered":"<p><object width=\"526\" height=\"374\"><param name=\"movie\" value=\"http:\/\/video.ted.com\/assets\/player\/swf\/EmbedPlayer.swf\"><\/param><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\"\/><param name=\"wmode\" value=\"transparent\"><\/param><param name=\"bgColor\" value=\"#ffffff\"><\/param><param name=\"flashvars\" value=\"vu=http:\/\/video.ted.com\/talk\/stream\/2012Y\/Blank\/KevinAlloca_2012Y-320k.mp4&#038;su=http:\/\/images.ted.com\/images\/ted\/tedindex\/embed-posters\/KevinAlloca_2012Y-embed.jpg&#038;vw=512&#038;vh=288&#038;ap=0&#038;ti=1371&#038;lang=&#038;introDuration=15330&#038;adDuration=4000&#038;postAdDuration=830&#038;adKeys=talk=kevin_allocca_why_videos_go_viral;year=2011;theme=art_unusual;event=TEDYouth;tag=entertainment;tag=video;&#038;preAdTag=tconf.ted\/embed;tile=1;sz=512x288;\" \/><\/object><\/p>\n<p>You have probably seen this already!It remained as a draft post for ages..still very interesting to watch! Kevin Allocca is YouTube&#8217;s trends manager, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 reasons a video goes viral.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You have probably seen this already!It remained as a draft post for ages..still very interesting to watch! Kevin Allocca is YouTube&#8217;s trends manager, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 reasons a video goes viral.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[221],"tags":[],"class_list":["post-29738","post","type-post","status-publish","format-standard","hentry","category-presentations"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":124331,"url":"https:\/\/thecuriousbrain.com\/?p=124331","url_meta":{"origin":29738,"position":0},"title":"Kevin Allocca: Why videos go viral","author":"thebrainbehind","date":"09\/03\/2012","format":false,"excerpt":"http:\/\/video.ted.com\/assets\/player\/swf\/EmbedPlayer.swf You have probably seen this already!It remained as a draft post for ages..still very interesting to watch! Kevin Allocca is YouTube\u2019s trends manager, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 reasons a video goes viral. Original Article","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":32027,"url":"https:\/\/thecuriousbrain.com\/?p=32027","url_meta":{"origin":29738,"position":1},"title":"The New Viral Video: From Keyboard Cat to Ideas Worth Spreading","author":"thebrainbehind","date":"18\/06\/2012","format":false,"excerpt":"http:\/\/vimeo.com\/43859230 Videos with millions of views come in many flavors, but they have a common thread: they inspire us to share them with others. Viral videos have often provided decidedly ephemeral entertainment\u2014think cats playing pianos and dogs riding skateboards. Yet TED is at the forefront of a burgeoning trend that\u2026","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8027,"url":"https:\/\/thecuriousbrain.com\/?p=8027","url_meta":{"origin":29738,"position":2},"title":"Stop Saying Viral &#8211; A Case for Spreadable Media","author":"thebrainbehind","date":"29\/03\/2010","format":false,"excerpt":"Stop Saying Viral - A Case for Spreadable MediaView more presentations from Eva Hasson. This is a a lovely presentation about viral media. \"It was prepared as a workshop and draws heavily on the writings of people like:FARIS YAKOB, BUD CADDELL, MIKE ARAUZ, HELGE TENNO, HENRY JENKINS & ANA DOMB,\u2026","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":129779,"url":"https:\/\/thecuriousbrain.com\/?p=129779","url_meta":{"origin":29738,"position":3},"title":"Don&#8217;t Worry, No One Cares","author":"thebrainbehind","date":"04\/02\/2020","format":false,"excerpt":"https:\/\/youtu.be\/8gtSNjnjPOk","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/dont-worry-no-one-cares.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/dont-worry-no-one-cares.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/dont-worry-no-one-cares.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/dont-worry-no-one-cares.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/dont-worry-no-one-cares.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":148267,"url":"https:\/\/thecuriousbrain.com\/?p=148267","url_meta":{"origin":29738,"position":4},"title":"The great friendship collapse: Inside The Anti-Social Century","author":"thebrainbehind","date":"15\/09\/2025","format":false,"excerpt":"https:\/\/youtu.be\/fsaeFYGbK2M?si=mqjZ1BfUoZqp4t7s","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-great-friendship-collapse-in.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-great-friendship-collapse-in.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-great-friendship-collapse-in.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-great-friendship-collapse-in.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-great-friendship-collapse-in.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":8408,"url":"https:\/\/thecuriousbrain.com\/?p=8408","url_meta":{"origin":29738,"position":5},"title":"The Ugly Truth About Viral Marketing","author":"thebrainbehind","date":"14\/04\/2010","format":false,"excerpt":"The Ugly Truth About Viral MarketingView more presentations from Marta Kagan. \"Unlike a real virus, which has the mechanism for spreading built right into it, your marketing campaign is going to have to work a little harder\" Lovely presentation by Marta Kagan make sure you check it out!","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/29738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=29738"}],"version-history":[{"count":2,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/29738\/revisions"}],"predecessor-version":[{"id":29740,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/29738\/revisions\/29740"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=29738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=29738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=29738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}