{"id":30543,"date":"2012-04-10T11:30:34","date_gmt":"2012-04-10T09:30:34","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=30543"},"modified":"2012-04-10T11:30:34","modified_gmt":"2012-04-10T09:30:34","slug":"the-not-so-standard-rules-of-engagement-with-digital-consumers","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=30543","title":{"rendered":"The Not-So-Standard Rules of Engagement with Digital Consumers"},"content":{"rendered":"<div style=\"width:425px\" id=\"__ss_12223804\"> <strong style=\"display:block;margin:12px 0 4px\"><a href=\"http:\/\/www.slideshare.net\/OgilvyWW\/the-notsostandard-rules-of-engagement-with-todays-tomorrows-yesterdays-digital-consumers\" title=\"The Not-So-Standard Rules of Engagement with Digital Consumers\" target=\"_blank\">The Not-So-Standard Rules of Engagement with Digital Consumers<\/a><\/strong> <iframe loading=\"lazy\" src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/12223804\" width=\"425\" height=\"355\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe> <\/p>\n<div style=\"padding:5px 0 12px\"> View more presentations from <a href=\"http:\/\/www.slideshare.net\/OgilvyWW\" target=\"_blank\">Ogilvy &#038; Mather<\/a> <\/div>\n<\/p><\/div>\n<p>Very interesting deck from Ogilvy&#8217;s @brandonberger. &#8220;Today\u2019s digital consumers are always evolving and living by a set of rules that they make. There is no longer a single framework to attract consumers. Instead, we need to develop a not-so-standard approach to engage our audiences. The Not-So-Standard Rules of Engagement is a series of guidelines that gives brands the leading edge in digital engagement while co-evolving with consumers as the next round of app updates enters their queue&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Not-So-Standard Rules of Engagement with Digital Consumers View more presentations from Ogilvy &#038; Mather Very interesting deck from Ogilvy&#8217;s @brandonberger. &#8220;Today\u2019s digital consumers are always evolving and living by a set of rules that they make. There is no longer a single framework to attract consumers. Instead, we need to develop a not-so-standard approach [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[221],"tags":[],"class_list":["post-30543","post","type-post","status-publish","format-standard","hentry","category-presentations"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":123962,"url":"https:\/\/thecuriousbrain.com\/?p=123962","url_meta":{"origin":30543,"position":0},"title":"The Not-So-Standard Rules of Engagement with Digital Consumers","author":"thebrainbehind","date":"10\/04\/2012","format":false,"excerpt":"The Not-So-Standard Rules of Engagement with Digital Consumers View more presentations from Ogilvy & Mather Very interesting deck from Ogilvy\u2019s @brandonberger. \u201cToday\u2019s digital consumers are always evolving and living by a set of rules that they make. 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Every swipe is a silent prayer.Every click, an offering.You\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/ChatGPT-Image-Oct-13-2025-02_21_53-PM.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/ChatGPT-Image-Oct-13-2025-02_21_53-PM.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/ChatGPT-Image-Oct-13-2025-02_21_53-PM.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/ChatGPT-Image-Oct-13-2025-02_21_53-PM.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":149914,"url":"https:\/\/thecuriousbrain.com\/?p=149914","url_meta":{"origin":30543,"position":3},"title":"Growing up online: minors, manipulation and the hope of europe\u2019s digital reset","author":"thebrainbehind","date":"24\/11\/2025","format":false,"excerpt":"A thirteen-year-old opens her phone after school. 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