{"id":31118,"date":"2012-05-07T13:33:59","date_gmt":"2012-05-07T11:33:59","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=31118"},"modified":"2012-05-07T13:38:05","modified_gmt":"2012-05-07T11:38:05","slug":"from-co-creation-to-collaboration","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=31118","title":{"rendered":"From co-creation to collaboration"},"content":{"rendered":"<div style=\"width:425px\" id=\"__ss_12824051\"> <strong style=\"display:block;margin:12px 0 4px\"><a href=\"http:\/\/www.slideshare.net\/stevenvanbelleghem\/from-cocreation-to-collaboration\" title=\"From co-creation to collaboration\" target=\"_blank\">From co-creation to collaboration<\/a><\/strong> <iframe loading=\"lazy\" src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/12824051?rel=0\" width=\"425\" height=\"355\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe> <\/p>\n<div style=\"padding:5px 0 12px\"> View more presentations from <a href=\"http:\/\/www.slideshare.net\/stevenvanbelleghem\" target=\"_blank\">steven van belleghem<\/a> <\/div>\n<\/p><\/div>\n<p>.Co-creation is a hot topic these days. Involving customers in the decision flow of a brand\/company is one of the cool, new ways of doing marketing.   Some succeed in intergrating the voice of the customer in ALL their decision flows. This paper by Steven Van Belleghem describes the different steps to evolve from a one time co-creation project to structural collaboration. A big thanks to Matthijs for dropping this one over <\/p>\n","protected":false},"excerpt":{"rendered":"<p>From co-creation to collaboration View more presentations from steven van belleghem .Co-creation is a hot topic these days. Involving customers in the decision flow of a brand\/company is one of the cool, new ways of doing marketing. Some succeed in intergrating the voice of the customer in ALL their decision flows. This paper by Steven [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[221],"tags":[],"class_list":["post-31118","post","type-post","status-publish","format-standard","hentry","category-presentations"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":123678,"url":"https:\/\/thecuriousbrain.com\/?p=123678","url_meta":{"origin":31118,"position":0},"title":"From co-creation to collaboration","author":"thebrainbehind","date":"07\/05\/2012","format":false,"excerpt":"From co-creation to collaboration View more presentations from steven van belleghem .Co-creation is a hot topic these days. Involving customers in the decision flow of a brand\/company is one of the cool, new ways of doing marketing. Some succeed in intergrating the voice of the customer in ALL their decision\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":108544,"url":"https:\/\/thecuriousbrain.com\/?p=108544","url_meta":{"origin":31118,"position":1},"title":"Content marketing guidelines 2016 2017","author":"thebrainbehind","date":"20\/11\/2015","format":false,"excerpt":"Content marketing guidelines 2016\u00a02017 Content marketing guidelines 2016 2017 from Steven Van Belleghem Content marketing is still hot. The bad news: many marketers think content marketing is about spamming people on social networks. 10 insights on content creation by Steven Van Belleghem,View On WordPress","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":77802,"url":"https:\/\/thecuriousbrain.com\/?p=77802","url_meta":{"origin":31118,"position":2},"title":"Content marketing guidelines 2016 2017","author":"thebrainbehind","date":"20\/11\/2015","format":false,"excerpt":"Content marketing guidelines 2016 2017 from Steven Van Belleghem Content marketing is still hot. The bad news: many marketers think content marketing is about spamming people on social networks. 10 insights on content creation by Steven Van Belleghem,","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":126961,"url":"https:\/\/thecuriousbrain.com\/?p=126961","url_meta":{"origin":31118,"position":3},"title":"Social media around the world 2011","author":"thebrainbehind","date":"14\/09\/2011","format":false,"excerpt":"Social media around the world 2011 View more presentations from steven van belleghem Free research report of a global social media study. Results cover 35 countries. More than 9000 people participated. Great data by Steven Van Belleghem Original Article","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":124836,"url":"https:\/\/thecuriousbrain.com\/?p=124836","url_meta":{"origin":31118,"position":4},"title":"A six step content marketing model","author":"thebrainbehind","date":"06\/02\/2012","format":false,"excerpt":"A six step content marketing model View more presentations from steven van belleghem The traditional advertising model is under pressure. Advertising is evolving towards content marketing: instead of a big bang, campaign-only, approach, companies should evolve to an always-on model in which content plays a very important role. Interesting thought\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":125592,"url":"https:\/\/thecuriousbrain.com\/?p=125592","url_meta":{"origin":31118,"position":5},"title":"Social Media Integration Survey","author":"thebrainbehind","date":"06\/12\/2011","format":false,"excerpt":"Social Media Integration Survey View more presentations from steven van belleghem Free research report based on a survey among 400 senior managers in UK and USA. Goal was to measure the level of social media integration and the effects social media integration has. The report gives details about social media\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/31118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=31118"}],"version-history":[{"count":4,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/31118\/revisions"}],"predecessor-version":[{"id":31122,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/31118\/revisions\/31122"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=31118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=31118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=31118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}