{"id":32565,"date":"2012-07-17T11:56:19","date_gmt":"2012-07-17T09:56:19","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=32565"},"modified":"2012-07-17T11:56:19","modified_gmt":"2012-07-17T09:56:19","slug":"five-principles-for-storytelling-in-a-multi-screening-world","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=32565","title":{"rendered":"Five Principles for Storytelling in a Multi-Screening World"},"content":{"rendered":"\n<div style=\"width:427px\" id=\"__ss_13655395\"> <strong style=\"display:block;margin:12px 0 4px\"><a href=\"http:\/\/www.slideshare.net\/socialogilvy\/five-principles-for-storytelling-in-multiscreening-world\" title=\"Five Principles for Storytelling in a Multi-Screening World\" target=\"_blank\">Five Principles for Storytelling in a Multi-Screening World<\/a><\/strong> <iframe loading=\"lazy\" src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/13655395?rel=0\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC;border-width:1px 1px 0\" allowfullscreen><\/iframe> <\/p>\n<div style=\"padding:5px 0 12px\"> View more presentations from <a href=\"http:\/\/www.slideshare.net\/socialogilvy\" target=\"_blank\">Social@Ogilvy<\/a> <\/div>\n<\/p><\/div>\n<p>The increase in multi-screening, coupled with time spent on social channels, means content creation strategies need to evolve. Here are five principles to help you succeed. Interesting presentation by social@ogilvy and Dirk Shaw<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Five Principles for Storytelling in a Multi-Screening World View more presentations from Social@Ogilvy The increase in multi-screening, coupled with time spent on social channels, means content creation strategies need to evolve. Here are five principles to help you succeed. Interesting presentation by social@ogilvy and Dirk Shaw<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[221],"tags":[],"class_list":["post-32565","post","type-post","status-publish","format-standard","hentry","category-presentations"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":122927,"url":"https:\/\/thecuriousbrain.com\/?p=122927","url_meta":{"origin":32565,"position":0},"title":"Five Principles for Storytelling in a Multi-Screening World","author":"thebrainbehind","date":"17\/07\/2012","format":false,"excerpt":"Five Principles for Storytelling in a Multi-Screening World View more presentations from Social@Ogilvy The increase in multi-screening, coupled with time spent on social channels, means content creation strategies need to evolve. Here are five principles to help you succeed. 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A big thanks\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":55946,"url":"https:\/\/thecuriousbrain.com\/?p=55946","url_meta":{"origin":32565,"position":3},"title":"Social screens: Making the most of multi-screening by @eskimon","author":"thebrainbehind","date":"15\/12\/2014","format":false,"excerpt":"From Second Screen to Multi-Screen: We Are Social's Guide to Social Screens from We Are Social Singapore From Second Screen to Multi-Screen: We Are Social's Guide to Social Screens","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":124456,"url":"https:\/\/thecuriousbrain.com\/?p=124456","url_meta":{"origin":32565,"position":4},"title":"Facebook Timeline for Brands | Changes &amp; Hidden Implications","author":"thebrainbehind","date":"01\/03\/2012","format":false,"excerpt":"Facebook Timeline for Brands | Changes & Hidden Implications View more presentations from Social@Ogilvy Nice deck by Social@ogilvy! The brand world will soon be divided into those who fully \u201cadopt\u201d Timeline, and those who simply \u201cmigrate\u201d their old strategy and ways of working to the new feature set. Brands looking\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":102099,"url":"https:\/\/thecuriousbrain.com\/?p=102099","url_meta":{"origin":32565,"position":5},"title":"Key Digital Trends for 2017","author":"thebrainbehind","date":"15\/12\/2016","format":false,"excerpt":"Key Digital Trends for\u00a02017 Key Digital Trends for 2017 from Social@Ogilvy The official Ogilvy Key Digital Trends for 2017View On WordPress","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/32565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=32565"}],"version-history":[{"count":1,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/32565\/revisions"}],"predecessor-version":[{"id":32566,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/32565\/revisions\/32566"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=32565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=32565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=32565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}