{"id":33898,"date":"2012-10-11T12:33:03","date_gmt":"2012-10-11T10:33:03","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=33898"},"modified":"2012-10-11T12:33:03","modified_gmt":"2012-10-11T10:33:03","slug":"pushing-buttons-pulling-triggers-using-psychology-to-connect-with-people-and-create-value","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=33898","title":{"rendered":"Pushing Buttons &#038; Pulling Triggers: Using Psychology to Connect with People and Create Value"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/14578683\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC;border-width:1px 1px 0;margin-bottom:5px\" allowfullscreen> <\/iframe> <\/p>\n<div style=\"margin-bottom:5px\"> <strong> <a href=\"http:\/\/www.slideshare.net\/themoleskin\/buttons-using-psychology-to-connect-with-people-and-create-value\" title=\"Pushing Buttons &amp; Pulling Triggers: Using Psychology to Connect with People and Create Value\" target=\"_blank\">Pushing Buttons &amp; Pulling Triggers: Using Psychology to Connect with People and Create Value<\/a> <\/strong> from <strong><a href=\"http:\/\/www.slideshare.net\/themoleskin\" target=\"_blank\">Kelsey Ruger<\/a><\/strong> <\/div>\n<p>Everyday marketers, designers and product managers create things that are intended to elicit a response from people. Whether that response is purchasing a product, reading and sharing a message, or clicking through on a website, understanding what makes people tick is critical to getting the desired response! Interesting thoughts by  Kelsey Ruger<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pushing Buttons &amp; Pulling Triggers: Using Psychology to Connect with People and Create Value from Kelsey Ruger Everyday marketers, designers and product managers create things that are intended to elicit a response from people. Whether that response is purchasing a product, reading and sharing a message, or clicking through on a website, understanding what makes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[221],"tags":[],"class_list":["post-33898","post","type-post","status-publish","format-standard","hentry","category-presentations"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":42830,"url":"https:\/\/thecuriousbrain.com\/?p=42830","url_meta":{"origin":33898,"position":0},"title":"The secret psychology behind persuasive content","author":"thebrainbehind","date":"02\/12\/2013","format":false,"excerpt":"The secret psychology behind persuasive content from Nathalie Nahai In this revealing keynote presentation for the CMA, Nathalie Nahai, The Web Psychologist, will explore the hidden psychological triggers you can use to create content that sticks. You'll discover key web psychology techniques that will help you write persuasive content, shoot\u2026","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":143065,"url":"https:\/\/thecuriousbrain.com\/?p=143065","url_meta":{"origin":33898,"position":1},"title":"How to Capture People\u2019s Attention in 2025","author":"thebrainbehind","date":"30\/10\/2024","format":false,"excerpt":"In a world that\u2019s becoming increasingly saturated with content and evolving technologies, capturing and holding people\u2019s attention in 2025 requires a nuanced strategy rooted in understanding psychological principles, leveraging AI, and aligning with ethical consumer expectations. Let\u2019s explore how brands and marketers can effectively gain attention today and maintain it\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/image-29.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/image-29.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/image-29.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/image-29.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/image-29.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/image-29.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":143701,"url":"https:\/\/thecuriousbrain.com\/?p=143701","url_meta":{"origin":33898,"position":2},"title":"Woke Marketing and the Risk of Alienating Core Customers","author":"thebrainbehind","date":"22\/11\/2024","format":false,"excerpt":"When Progressive Messaging Meets Backlash: Can Brand Balance Evolution and Loyalty? A High-Stakes Gamble Imagine this: A beer company partners with a transgender influencer, hoping to celebrate inclusivity and attract younger audiences. But instead of sparking celebration, the campaign triggers boycotts, viral memes, and millions in lost sales. https:\/\/youtube.com\/shorts\/lgv4Zs_6L_4?si=74xi9Hj2WzrmdXnC Or\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/woke-marketing-and-the-risk-of-a.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/woke-marketing-and-the-risk-of-a.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/woke-marketing-and-the-risk-of-a.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/woke-marketing-and-the-risk-of-a.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/woke-marketing-and-the-risk-of-a.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":69006,"url":"https:\/\/thecuriousbrain.com\/?p=69006","url_meta":{"origin":33898,"position":3},"title":"Chaos, panic, and disorder.. in the business world","author":"thebrainbehind","date":"05\/06\/2015","format":false,"excerpt":"People spend eight hours a day consuming media, reports ZenithOptimedia Who needs an ad agency? Why brands should care about Generation Katniss Marketers refuse to let online ad fraud defeat them as the fight against cybercrime moves up a gear Google\/Levi\u2019s jeans tie-up gives smart clothing legs Mobile payments to\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2015\/06\/Bored-businesspeople-in-a-001.jpg?fit=460%2C276&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":83515,"url":"https:\/\/thecuriousbrain.com\/?p=83515","url_meta":{"origin":33898,"position":4},"title":"Disciples &#8211; Realtime Interactive Installation","author":"thebrainbehind","date":"23\/10\/2016","format":false,"excerpt":"https:\/\/vimeo.com\/188123531 An interactive artwork which brings your Twitter followers to life. 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