{"id":34026,"date":"2012-10-19T09:35:54","date_gmt":"2012-10-19T07:35:54","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=34026"},"modified":"2012-10-19T09:35:54","modified_gmt":"2012-10-19T07:35:54","slug":"what-is-digital-strategy","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=34026","title":{"rendered":"What is Digital Strategy?"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/14637370?rel=0\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC;border-width:1px 1px 0;margin-bottom:5px\" allowfullscreen> <\/iframe> <\/p>\n<div style=\"margin-bottom:5px\"> <strong> <a href=\"http:\/\/www.slideshare.net\/juliancole\/what-is-digital-strategy-14637370\" title=\"What is Digital Strategy?\" target=\"_blank\">What is Digital Strategy?<\/a> <\/strong> from <strong><a href=\"http:\/\/www.slideshare.net\/juliancole\" target=\"_blank\">Julian Cole<\/a><\/strong> <\/div>\n<p>A presentation from the online course &#8216;Becoming a Great Digital Strategist by Julian Cole <\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Digital Strategy? from Julian Cole A presentation from the online course &#8216;Becoming a Great Digital Strategist by Julian Cole<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[221],"tags":[],"class_list":["post-34026","post","type-post","status-publish","format-standard","hentry","category-presentations"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":34238,"url":"https:\/\/thecuriousbrain.com\/?p=34238","url_meta":{"origin":34026,"position":0},"title":"How to measure Digital","author":"thebrainbehind","date":"29\/10\/2012","format":false,"excerpt":"How to measure Digital from Julian Cole How to measure Digital looks at the important role of Key Performance Indicators and how you create them. It takes a Communication Objective and turns it into Strategy that leads to Tactics to support the Strategy. The final piece is putting in place\u2026","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":34632,"url":"https:\/\/thecuriousbrain.com\/?p=34632","url_meta":{"origin":34026,"position":1},"title":"Digital Strategy Toolbox","author":"thebrainbehind","date":"14\/11\/2012","format":false,"excerpt":"Digital Strategy Toolbox from Julian Cole Yet another informative presentation by @juliancole ! Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an\u2026","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":36355,"url":"https:\/\/thecuriousbrain.com\/?p=36355","url_meta":{"origin":34026,"position":2},"title":"6 steps to creating a Social Media Strategy","author":"thebrainbehind","date":"31\/01\/2013","format":false,"excerpt":"6 steps to creating a Social Media Strategy from Julian Cole by Julian Cole","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":34762,"url":"https:\/\/thecuriousbrain.com\/?p=34762","url_meta":{"origin":34026,"position":3},"title":"Guide to creating a great Social Media campaign","author":"thebrainbehind","date":"19\/11\/2012","format":false,"excerpt":"I have 10 free tickets for this very interesting skillshare class that runs from Dec 10 \u2013 Dec 14, 2012! If you are in charge of running Social Media activity for a brand\/artist\/start up this course if for you. The teacher is Julian Cole, the Digital Strategy Director of BBH\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.tumblr.com\/tumblr_lze3gjdsOu1qdu5ku.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":37316,"url":"https:\/\/thecuriousbrain.com\/?p=37316","url_meta":{"origin":34026,"position":4},"title":"Four steps to creating a blogger outreach program","author":"thebrainbehind","date":"26\/03\/2013","format":false,"excerpt":"Four steps to creating a blogger outreach program from Julian Cole Interesting thoughts as always from Julian Cole","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":40284,"url":"https:\/\/thecuriousbrain.com\/?p=40284","url_meta":{"origin":34026,"position":5},"title":"5 Media Innovations From The Secret Deep Web","author":"thebrainbehind","date":"29\/07\/2013","format":false,"excerpt":"5 Media Innovations From The Secret Deep Web from Amber Horsburgh By Julian Cole and Amber Horsburgh.","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/34026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=34026"}],"version-history":[{"count":1,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/34026\/revisions"}],"predecessor-version":[{"id":34027,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/34026\/revisions\/34027"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=34026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=34026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=34026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}