{"id":34238,"date":"2012-10-29T10:51:19","date_gmt":"2012-10-29T08:51:19","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=34238"},"modified":"2012-10-29T10:51:19","modified_gmt":"2012-10-29T08:51:19","slug":"how-to-measure-digital","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=34238","title":{"rendered":"How to measure Digital"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/14889841?rel=0\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC;border-width:1px 1px 0;margin-bottom:5px\" allowfullscreen> <\/iframe> <\/p>\n<div style=\"margin-bottom:5px\"> <strong> <a href=\"http:\/\/www.slideshare.net\/juliancole\/how-to-measure-digital-finals\" title=\"How to measure Digital\" target=\"_blank\">How to measure Digital<\/a> <\/strong> from <strong><a href=\"http:\/\/www.slideshare.net\/juliancole\" target=\"_blank\">Julian Cole<\/a><\/strong> <\/div>\n<p>How to measure Digital looks at the important role of Key Performance Indicators and how you create them. It takes a Communication Objective and turns it into Strategy that leads to Tactics to support the Strategy. The final piece is putting in place Key Performance Indicators which makes up the parts of the Communications Objectives. Via @juliancole <\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to measure Digital from Julian Cole How to measure Digital looks at the important role of Key Performance Indicators and how you create them. It takes a Communication Objective and turns it into Strategy that leads to Tactics to support the Strategy. The final piece is putting in place Key Performance Indicators which makes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[221],"tags":[],"class_list":["post-34238","post","type-post","status-publish","format-standard","hentry","category-presentations"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":122377,"url":"https:\/\/thecuriousbrain.com\/?p=122377","url_meta":{"origin":34238,"position":0},"title":"Social, Digital &amp; Mobile in China 2014","author":"thebrainbehind","date":"15\/04\/2014","format":false,"excerpt":"Social, Digital & Mobile in China 2014 from We Are Social Singapore This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape in China in 2014. 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Only what proves ROI will survive. Let\u2019s start with the headline stat:\ud83d\udcc9 54% of marketers worldwide plan to cut ad budgets in 2025.\ud83d\udcc9 In Europe, it\u2019s even worse\u201460%. This isn\u2019t a trend.This is a reset. And in a world where money is tight, there\u2019s one new\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Screenshot-2025-05-29-at-12.06.09.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Screenshot-2025-05-29-at-12.06.09.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Screenshot-2025-05-29-at-12.06.09.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Screenshot-2025-05-29-at-12.06.09.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Screenshot-2025-05-29-at-12.06.09.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":120294,"url":"https:\/\/thecuriousbrain.com\/?p=120294","url_meta":{"origin":34238,"position":5},"title":"When Digital becomes Human","author":"thebrainbehind","date":"07\/11\/2014","format":false,"excerpt":"When Digital becomes Human from steven van belleghem There is an urgent need for an extreme transformation of the customer relationship. 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