{"id":3484,"date":"2009-10-16T17:19:35","date_gmt":"2009-10-16T15:19:35","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=3484"},"modified":"2009-10-16T17:21:00","modified_gmt":"2009-10-16T15:21:00","slug":"life-lessons-from-an-ad-man","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=3484","title":{"rendered":"Life lessons from an ad man"},"content":{"rendered":"

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\nAdvertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider \u201creal\u201d value — and his conclusion has interesting consequences for how we look at life.<\/p>\n","protected":false},"excerpt":{"rendered":"

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider \u201creal\u201d value — and his conclusion has interesting consequences for how we look at life.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[221],"tags":[],"class_list":["post-3484","post","type-post","status-publish","format-standard","hentry","category-presentations"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":78954,"url":"https:\/\/thecuriousbrain.com\/?p=78954","url_meta":{"origin":3484,"position":0},"title":"What makes a good life? Lessons from the longest study on happiness","author":"thebrainbehind","date":"07\/01\/2016","format":false,"excerpt":"What keeps us happy and healthy as we go through life? If you think it's fame and money, you're not alone \u2013 but, according to psychiatrist Robert Waldinger, you're mistaken. As the director of a 75-year-old study on adult development, Waldinger has unprecedented access to data on true happiness and\u2026","rel":"","context":"In "PPT\/ cool decks"","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":87200,"url":"https:\/\/thecuriousbrain.com\/?p=87200","url_meta":{"origin":3484,"position":1},"title":"Be humble \u2014 and other lessons from the philosophy of water","author":"thebrainbehind","date":"02\/03\/2018","format":false,"excerpt":"How do we find fulfillment in a world that's constantly changing? Raymond Tang struggled with this question until he came across the ancient Chinese philosophy of the Tao Te Ching. In it, he found a passage comparing goodness to water, an idea he's now applying to his everyday life. In\u2026","rel":"","context":"In "PPT\/ cool decks"","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":81031,"url":"https:\/\/thecuriousbrain.com\/?p=81031","url_meta":{"origin":3484,"position":2},"title":"5 Storytelling Lessons From Superhero Stories","author":"thebrainbehind","date":"04\/05\/2016","format":false,"excerpt":"5 Storytelling Lessons From Superhero Stories from HighSpark | Presentation Design Consulting and Training","rel":"","context":"In "PPT\/ cool decks"","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":38636,"url":"https:\/\/thecuriousbrain.com\/?p=38636","url_meta":{"origin":3484,"position":3},"title":"10 lessons youth brands can learn from street art","author":"thebrainbehind","date":"23\/05\/2013","format":false,"excerpt":"10 lessons youth brands can learn from street art from Thinktank International, London by Thinktank International, London","rel":"","context":"In "PPT\/ cool decks"","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4173,"url":"https:\/\/thecuriousbrain.com\/?p=4173","url_meta":{"origin":3484,"position":4},"title":"Companies sell stuff, people buy stuff","author":"thebrainbehind","date":"11\/11\/2009","format":false,"excerpt":"Companies sell stuff, people buy stuffView more documents from Helge Tenn\u00f8. \"As technology becomes invisible, the opportunity for companies to connect with participants arises from its understanding of its fundamental ability to ad value to situations in a persons life\"! Another wonderful presentation by Helge","rel":"","context":"In "PPT\/ cool decks"","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":14256,"url":"https:\/\/thecuriousbrain.com\/?p=14256","url_meta":{"origin":3484,"position":5},"title":"A Few Lessons Governments Could Learn From Marketers","author":"thebrainbehind","date":"29\/11\/2010","format":false,"excerpt":"http:\/\/www.youtube.com\/watch?v=ir00E2gVOyg Rory Sutherland delivers a very interesting speech @ TEDx","rel":"","context":"In "PPT\/ cool decks"","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/ir00E2gVOyg\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/3484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3484"}],"version-history":[{"count":3,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/3484\/revisions"}],"predecessor-version":[{"id":3487,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/3484\/revisions\/3487"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}