{"id":36819,"date":"2013-02-25T12:15:29","date_gmt":"2013-02-25T10:15:29","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=36819"},"modified":"2013-02-25T12:15:29","modified_gmt":"2013-02-25T10:15:29","slug":"content-is-a-product","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=36819","title":{"rendered":"Content is a Product"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/16699464?rel=0\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC;border-width:1px 1px 0;margin-bottom:5px\" allowfullscreen webkitallowfullscreen mozallowfullscreen> <\/iframe> <\/p>\n<div style=\"margin-bottom:5px\"> <strong> <a href=\"http:\/\/www.slideshare.net\/wrttnwrd\/content-is-a-product-searchfest-2013\" title=\"Content is a Product: SearchFest 2013\" target=\"_blank\">Content is a Product: SearchFest 2013<\/a> <\/strong> from <strong><a href=\"http:\/\/www.slideshare.net\/wrttnwrd\" target=\"_blank\">Ian Lurie<\/a><\/strong> <\/div>\n<p> Ian Lurie&#8217;s presentation from SearchFest 2013. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content is a Product: SearchFest 2013 from Ian Lurie Ian Lurie&#8217;s presentation from SearchFest 2013.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[221],"tags":[],"class_list":["post-36819","post","type-post","status-publish","format-standard","hentry","category-presentations"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":3285,"url":"https:\/\/thecuriousbrain.com\/?p=3285","url_meta":{"origin":36819,"position":0},"title":"When the marketing becomes the product","author":"thebrainbehind","date":"10\/10\/2009","format":false,"excerpt":"When the marketing becomes the productView more documents from Helge Tenn\u00f8. Read how marketing becomes the product, and the product becomes the marketing in this very informative presentation by Hedge","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":37704,"url":"https:\/\/thecuriousbrain.com\/?p=37704","url_meta":{"origin":36819,"position":1},"title":"10 Content strategy visuals that changed the world","author":"thebrainbehind","date":"10\/04\/2013","format":false,"excerpt":"10 Content strategy visuals that changed the world from suedavis Slides from London Content Strategy Meetup 26 February 2013 by suedavis","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6740,"url":"https:\/\/thecuriousbrain.com\/?p=6740","url_meta":{"origin":36819,"position":2},"title":"When the Marketing Becomes the Product 2","author":"thebrainbehind","date":"16\/02\/2010","format":false,"excerpt":"When the Marketing Becomes the Product 2View more presentations from Helge Tenn\u00f8. A part two, of a previous presentation by Helge Tenn\u00f8 on the new role of marketing in the post digital landscape! If you have the time make sure you read it!","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":37438,"url":"https:\/\/thecuriousbrain.com\/?p=37438","url_meta":{"origin":36819,"position":3},"title":"The SoDA Report (Volume 1, 2013)","author":"thebrainbehind","date":"29\/03\/2013","format":false,"excerpt":"The SoDA Report (Volume 1, 2013) from Society of Digital Agencies Through primary research, thought leadership pieces, interviews, and showcases, The SoDA Report (Volume 1, 2013) once again brings together content from some of the most influential thinkers in the digital marketing world today. T","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":144815,"url":"https:\/\/thecuriousbrain.com\/?p=144815","url_meta":{"origin":36819,"position":4},"title":"Ian Bremmer :The biggest global risks for 2025","author":"thebrainbehind","date":"09\/01\/2025","format":false,"excerpt":"https:\/\/www.ted.com\/talks\/ian_bremmer_the_biggest_global_risks_for_2025?subtitle=en","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10482,"url":"https:\/\/thecuriousbrain.com\/?p=10482","url_meta":{"origin":36819,"position":5},"title":"The future of branded content","author":"thebrainbehind","date":"28\/06\/2010","format":false,"excerpt":"The future of branded content by goviral in Cannes 2010View more presentations from mastercom viral marketing. An informative presentation by goviral in Cannes 2010! If you can spare a min make sure you read it!","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/36819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=36819"}],"version-history":[{"count":1,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/36819\/revisions"}],"predecessor-version":[{"id":36820,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/36819\/revisions\/36820"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=36819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=36819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=36819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}