{"id":36846,"date":"2013-02-25T16:55:43","date_gmt":"2013-02-25T14:55:43","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=36846"},"modified":"2013-02-25T16:55:43","modified_gmt":"2013-02-25T14:55:43","slug":"how-to-win-a-branded-content-entertainment-lion","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=36846","title":{"rendered":"How To Win A Branded Content &#038; Entertainment Lion"},"content":{"rendered":"<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"922\" height=\"519\" src=\"https:\/\/www.youtube.com\/embed\/728kX1tfU9M?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Michael Hillard is the Executive Producer at FINCH Australia. He was a member of the first-ever Cannes Lions Branded Content &#038; Entertainment Jury. Here he offers some tips about to make your entries stand out in the jury room.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Michael Hillard is the Executive Producer at FINCH Australia. He was a member of the first-ever Cannes Lions Branded Content &#038; Entertainment Jury. Here he offers some tips about to make your entries stand out in the jury room.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[221],"tags":[],"class_list":["post-36846","post","type-post","status-publish","format-standard","hentry","category-presentations"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":124467,"url":"https:\/\/thecuriousbrain.com\/?p=124467","url_meta":{"origin":36846,"position":0},"title":"DoYaThing","author":"thebrainbehind","date":"01\/03\/2012","format":false,"excerpt":"http:\/\/youtu.be\/yNeF30RverQ Check out the official video launch for Converse\u2019s newest 3 Artists, 1 Song titled \u201cDoYaThing\u201d featuring Gorillaz, Andre 3000, and James Murphy. More info about this here . That is what branded entertainment is all about :-) A big thanks to Scott for bringing this to my attention Original\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":128551,"url":"https:\/\/thecuriousbrain.com\/?p=128551","url_meta":{"origin":36846,"position":1},"title":"Modern love","author":"thebrainbehind","date":"02\/11\/2010","format":false,"excerpt":"AW10 \u2013 Modern Love film (HD) from TSL on Vimeo. Inspired by modern love, the Witchery AW10 movie captures that first moment; that indefinable spark between the Witchery man and woman. Featuring the song Draw Your Swords from Angus and Julia Stone ! Directed by Kiku Ohe! This is how\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5181,"url":"https:\/\/thecuriousbrain.com\/?p=5181","url_meta":{"origin":36846,"position":2},"title":"The Doritos Guy","author":"thebrainbehind","date":"16\/12\/2009","format":false,"excerpt":"The Doritos Guy from Charles Son on Vimeo. This is just hilarious branded entertainment! Enjoy the rise and fall of a viral video superstar!","rel":"","context":"In &quot;ads&quot;","block_context":{"text":"ads","link":"https:\/\/thecuriousbrain.com\/?cat=3"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13436,"url":"https:\/\/thecuriousbrain.com\/?p=13436","url_meta":{"origin":36846,"position":3},"title":"The Commuter","author":"thebrainbehind","date":"28\/10\/2010","format":false,"excerpt":"http:\/\/www.youtube.com\/watch?v=o9ME5_ZzeKI Nokia's highly anticipated short film, 'The Commuter' staring Dev Patel, Pamela Anderson, Charles Dance, Ed Westwick and shot entirely in mobile HD on the Nokia N8 smartphone. Branded entertainment anyone?","rel":"","context":"In &quot;ads&quot;","block_context":{"text":"ads","link":"https:\/\/thecuriousbrain.com\/?cat=3"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/o9ME5_ZzeKI\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":12599,"url":"https:\/\/thecuriousbrain.com\/?p=12599","url_meta":{"origin":36846,"position":4},"title":"Lemon Drop","author":"thebrainbehind","date":"04\/10\/2010","format":false,"excerpt":"http:\/\/www.youtube.com\/watch?v=_XJgCZON2og ABSOLUT Vodka presents \"Lemon Drop\", a short film starring Ali Larter. Also starring Martin Kove with music by M Craft, Holly Golightly, and Powersolo. Directed by Traktor...\u00a0Enjoy \u00a0a fine piece of branded entertainment :-) Via seventy seven","rel":"","context":"In &quot;ads&quot;","block_context":{"text":"ads","link":"https:\/\/thecuriousbrain.com\/?cat=3"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/_XJgCZON2og\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":75,"url":"https:\/\/thecuriousbrain.com\/?p=75","url_meta":{"origin":36846,"position":5},"title":"The new CHANEL N\u00b05 film","author":"thebrainbehind","date":"06\/05\/2009","format":false,"excerpt":"http:\/\/www.youtube.com\/watch?v=6ljQDJ4EILc The new CHANEL N\u00b05 film by Jean-Pierre Jeunet with Audrey Tautou and Travis Davenport and here is the making of http:\/\/www.youtube.com\/watch?v=kzYFQXmGh1k I bet we are going to see more and more branded\u00a0entertainment\u00a0from the ad agencies in the \u00a0near future! Thanks God for that !","rel":"","context":"In &quot;ads&quot;","block_context":{"text":"ads","link":"https:\/\/thecuriousbrain.com\/?cat=3"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/6ljQDJ4EILc\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/36846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=36846"}],"version-history":[{"count":1,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/36846\/revisions"}],"predecessor-version":[{"id":36847,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/36846\/revisions\/36847"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=36846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=36846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=36846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}