{"id":36920,"date":"2013-02-27T16:04:13","date_gmt":"2013-02-27T14:04:13","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=36920"},"modified":"2013-02-27T16:04:13","modified_gmt":"2013-02-27T14:04:13","slug":"how-to-create-a-shtty-brand-brand-strategy","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=36920","title":{"rendered":"How to create a sh*tty brand (brand strategy)"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/16792789?rel=0\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC;border-width:1px 1px 0;margin-bottom:5px\" allowfullscreen webkitallowfullscreen mozallowfullscreen> <\/iframe> <\/p>\n<div style=\"margin-bottom:5px\"> <strong> <a href=\"http:\/\/www.slideshare.net\/brierman\/how-to-create-a-shtty-brand\" title=\"How to create a sh*tty brand (brand strategy)\" target=\"_blank\">How to create a sh*tty brand (brand strategy)<\/a> <\/strong> from <strong><a href=\"http:\/\/www.slideshare.net\/brierman\" target=\"_blank\">DBD International<\/a><\/strong> <\/div>\n<p>Failure IS an option, when you&#8217;ve got the wrong tools. After years of observation in the field, brand specialist David Bier isolated the exact formula to create a Sh*tty brand!   <\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to create a sh*tty brand (brand strategy) from DBD International Failure IS an option, when you&#8217;ve got the wrong tools. After years of observation in the field, brand specialist David Bier isolated the exact formula to create a Sh*tty brand!<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[221],"tags":[],"class_list":["post-36920","post","type-post","status-publish","format-standard","hentry","category-presentations"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":36675,"url":"https:\/\/thecuriousbrain.com\/?p=36675","url_meta":{"origin":36920,"position":0},"title":"5 Ways to Create a Brand People Give a Sh*t About","author":"thebrainbehind","date":"15\/02\/2013","format":false,"excerpt":"5 Ways to Create a Brand People Give a Sh*t About from DBD International Interesting thoughts by DAVID BRIER","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":19585,"url":"https:\/\/thecuriousbrain.com\/?p=19585","url_meta":{"origin":36920,"position":1},"title":"How to create a sh+tyy brand","author":"thebrainbehind","date":"08\/05\/2011","format":false,"excerpt":"A big thanks to David Brier for bringing this to my attention","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/1.bp.blogspot.com\/-lL_8DEjpbx8\/TcbsASAHa2I\/AAAAAAAAAIc\/48dS_3lbIFk\/s1600\/shitty-brand-2.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":147325,"url":"https:\/\/thecuriousbrain.com\/?p=147325","url_meta":{"origin":36920,"position":2},"title":"From Price Rage to Brand Mutiny: How Shopper Activism Is Quietly Rewriting FMCG Strategy in Europe","author":"thebrainbehind","date":"25\/06\/2025","format":false,"excerpt":"In today\u2019s Europe, the most powerful protest doesn\u2019t always happen on the streets. It happens at the checkout counter. A quiet revolution is unfolding in fast-moving consumer goods (FMCG). While most headlines focus on political elections or street demonstrations, the real shift is happening in everyday transactions. Consumers are no\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/1198x569-graphics-and-charts-Redesign-YouGo.format-webp.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/1198x569-graphics-and-charts-Redesign-YouGo.format-webp.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/1198x569-graphics-and-charts-Redesign-YouGo.format-webp.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/1198x569-graphics-and-charts-Redesign-YouGo.format-webp.webp?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/1198x569-graphics-and-charts-Redesign-YouGo.format-webp.webp?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":146762,"url":"https:\/\/thecuriousbrain.com\/?p=146762","url_meta":{"origin":36920,"position":3},"title":"You Brief the Madness\u2014Then Fire the Messenger?","author":"thebrainbehind","date":"16\/05\/2025","format":false,"excerpt":"Jaguar\u2019s failed rebrand reveals more than bad creative. It exposes the cowardice of brand leadership. https:\/\/youtu.be\/rLtFIrqhfng?si=PfjKxAPxIYFZ3gnc Jaguar\u2019s latest campaign said, \u201cCopy Nothing.\u201dBut what they launched copied one thing perfectly: the corporate tradition of blaming the agency when leadership gets it wrong. No cars. No curves. No roar.Just abstract visuals, minimalist\u2026","rel":"","context":"In &quot;ads&quot;","block_context":{"text":"ads","link":"https:\/\/thecuriousbrain.com\/?cat=3"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/you-brief-the-madness-then-fire.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/you-brief-the-madness-then-fire.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/you-brief-the-madness-then-fire.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/you-brief-the-madness-then-fire.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/you-brief-the-madness-then-fire.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":35929,"url":"https:\/\/thecuriousbrain.com\/?p=35929","url_meta":{"origin":36920,"position":4},"title":"Marc Shillum: The Beat Of Apple&#8217;s Brand Strategy","author":"thebrainbehind","date":"17\/01\/2013","format":false,"excerpt":"http:\/\/vimeo.com\/55996932 very interesting! Video by Psfk","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":143744,"url":"https:\/\/thecuriousbrain.com\/?p=143744","url_meta":{"origin":36920,"position":5},"title":"The End of Individual Branding: What Happens When We All Sell Ourselves?","author":"thebrainbehind","date":"25\/11\/2024","format":false,"excerpt":"If Everyone\u2019s a Brand, Is Anyone Truly Themselves? Welcome to the Age of the Brand-ividual Scroll through Instagram. What do you see? Polished vacation shots. Carefully worded captions. Vulnerability dressed up for maximum engagement. Every friend has become a lifestyle influencer, every coworker a thought leader, every teenager a TikTok\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/DALL%C2%B7E-2024-11-25-11.24.56-A-visually-striking-digital-illustration-representing-the-concept-of-Brand-ividual.-A-single-person-stands-in-the-center-of-a-cityscape-their-body-.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/DALL%C2%B7E-2024-11-25-11.24.56-A-visually-striking-digital-illustration-representing-the-concept-of-Brand-ividual.-A-single-person-stands-in-the-center-of-a-cityscape-their-body-.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/DALL%C2%B7E-2024-11-25-11.24.56-A-visually-striking-digital-illustration-representing-the-concept-of-Brand-ividual.-A-single-person-stands-in-the-center-of-a-cityscape-their-body-.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/DALL%C2%B7E-2024-11-25-11.24.56-A-visually-striking-digital-illustration-representing-the-concept-of-Brand-ividual.-A-single-person-stands-in-the-center-of-a-cityscape-their-body-.webp?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/36920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=36920"}],"version-history":[{"count":1,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/36920\/revisions"}],"predecessor-version":[{"id":36921,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/36920\/revisions\/36921"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=36920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=36920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=36920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}