{"id":37062,"date":"2013-03-08T11:59:21","date_gmt":"2013-03-08T09:59:21","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=37062"},"modified":"2013-03-08T11:59:21","modified_gmt":"2013-03-08T09:59:21","slug":"the-evolution-of-social-business-six-stages-of-social-media-transformation","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=37062","title":{"rendered":"The Evolution of Social Business: Six Stages of Social Media Transformation"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/16963059?rel=0\" width=\"479\" height=\"511\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC;border-width:1px 1px 0;margin-bottom:5px\" allowfullscreen webkitallowfullscreen mozallowfullscreen> <\/iframe> <\/p>\n<div style=\"margin-bottom:5px\"> <strong> <a href=\"http:\/\/www.slideshare.net\/Altimeter\/the-evolution-of-social-business-six-stages-of-social-media-transformation\" title=\"The Evolution of Social Business: Six Stages of Social Media Transformation\" target=\"_blank\">The Evolution of Social Business: Six Stages of Social Media Transformation<\/a> <\/strong> from <strong><a href=\"http:\/\/www.slideshare.net\/Altimeter\" target=\"_blank\">Altimeter Group Network on SlideShare<\/a><\/strong> <\/div>\n<p>Companies are not created equal when it comes to social media maturity. In its latest research, Altimeter Group\u2019s Charlene Li and Brian Solis uncovered a distinct gap between organizations that execute social media strategies and those that are truly a \u201csocial business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Evolution of Social Business: Six Stages of Social Media Transformation from Altimeter Group Network on SlideShare Companies are not created equal when it comes to social media maturity. In its latest research, Altimeter Group\u2019s Charlene Li and Brian Solis uncovered a distinct gap between organizations that execute social media strategies and those that are [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[221],"tags":[360],"class_list":["post-37062","post","type-post","status-publish","format-standard","hentry","category-presentations","tag-social-media"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":38990,"url":"https:\/\/thecuriousbrain.com\/?p=38990","url_meta":{"origin":37062,"position":0},"title":"The Collaborative Economy","author":"thebrainbehind","date":"05\/06\/2013","format":false,"excerpt":"The Collaborative Economy from Altimeter Group Network on SlideShare Products, services, and market relationships have changed, as sharing startups impact business models. To avoid disruption, companies must adopt the Collaborative Economy Value Chain. Interesting thoughts by the Altimeter Group","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":41901,"url":"https:\/\/thecuriousbrain.com\/?p=41901","url_meta":{"origin":37062,"position":1},"title":"The State of Social Business 2013: The Maturing of Social Media into Social Business","author":"thebrainbehind","date":"23\/10\/2013","format":false,"excerpt":"[Report] The State of Social Business 2013: The Maturing of Social Media into Social Business from Altimeter Group Network on SlideShare Altimeter Group conducts regular social business surveys to learn how social media is evolving within enterprise organizations. Analysis of survey results between 2010-2013 reveal that social media is extending\u2026","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":123532,"url":"https:\/\/thecuriousbrain.com\/?p=123532","url_meta":{"origin":37062,"position":2},"title":"The Rise of Digital Influence","author":"thebrainbehind","date":"21\/05\/2012","format":false,"excerpt":"The Rise of Digital Influence, with Brian Solis View more presentations from Altimeter Group Network on SlideShare Digital Influence is one of the hottest trends in social media, yet is largely misunderstood. This webinar, expanding upon Brian Solis will discuss in greater detail what digital influence is and how businesses\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4786,"url":"https:\/\/thecuriousbrain.com\/?p=4786","url_meta":{"origin":37062,"position":3},"title":"Evolution: The Eight Stages Of Listening","author":"thebrainbehind","date":"01\/12\/2009","format":false,"excerpt":"Evolution: The Eight Stages Of ListeningView more presentations from jeremiah_owyang. A wonderful and very informative presentation by Jeremiah Owyang","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":54842,"url":"https:\/\/thecuriousbrain.com\/?p=54842","url_meta":{"origin":37062,"position":4},"title":"When Digital becomes Human","author":"thebrainbehind","date":"07\/11\/2014","format":false,"excerpt":"When Digital becomes Human from steven van belleghem There is an urgent need for an extreme transformation of the customer relationship. Customers live in a world of self service, big data, customer automation and the integration of the online & offline world. If your organization fails to implement the digital\u2026","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":120294,"url":"https:\/\/thecuriousbrain.com\/?p=120294","url_meta":{"origin":37062,"position":5},"title":"When Digital becomes Human","author":"thebrainbehind","date":"07\/11\/2014","format":false,"excerpt":"When Digital becomes Human from steven van belleghem There is an urgent need for an extreme transformation of the customer relationship. Customers live in a world of self service, big data, customer automation and the integration of the online & offline world. If your organization fails to implement the digital\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/37062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=37062"}],"version-history":[{"count":1,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/37062\/revisions"}],"predecessor-version":[{"id":37063,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/37062\/revisions\/37063"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=37062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=37062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=37062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}