{"id":37824,"date":"2013-04-15T11:07:38","date_gmt":"2013-04-15T09:07:38","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=37824"},"modified":"2013-04-15T11:07:38","modified_gmt":"2013-04-15T09:07:38","slug":"over-100-years-of-advertising-measurement","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=37824","title":{"rendered":"Over 100 Years of Advertising Measurement"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/18738883?rel=0\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC;border-width:1px 1px 0;margin-bottom:5px\" allowfullscreen webkitallowfullscreen mozallowfullscreen> <\/iframe> <\/p>\n<div style=\"margin-bottom:5px\"> <strong> <a href=\"http:\/\/www.slideshare.net\/jeremywaite\/100-years-of-advertising-measurement\" title=\"Over 100 Years of Advertising Measurement\" target=\"_blank\">Over 100 Years of Advertising Measurement<\/a> <\/strong> from <strong><a href=\"http:\/\/www.slideshare.net\/jeremywaite\" target=\"_blank\">Jeremy Waite<\/a><\/strong> <\/div>\n<p>From the worlds first full page press ad in 1906 to face recognition check-in&#8217;s in 2013. What worked and what didn&#8217;t&#8230;  by  Jeremy Waite <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over 100 Years of Advertising Measurement from Jeremy Waite From the worlds first full page press ad in 1906 to face recognition check-in&#8217;s in 2013. What worked and what didn&#8217;t&#8230; by Jeremy Waite<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[221],"tags":[],"class_list":["post-37824","post","type-post","status-publish","format-standard","hentry","category-presentations"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":143346,"url":"https:\/\/thecuriousbrain.com\/?p=143346","url_meta":{"origin":37824,"position":0},"title":"The Death of Creativity: Are Algorithms Killing Original Advertising?","author":"thebrainbehind","date":"12\/11\/2024","format":false,"excerpt":"https:\/\/youtu.be\/1VM2eLhvsSM?si=yY6prRfZG_GYV7zc I had an interesting chat today about whether magic in advertising still remains . In the golden age of advertising, campaigns weren\u2019t just about selling products\u2014they were about selling ideas, dreams, and emotions. Think of Coca-Cola\u2019s \u201cHilltop\u201d ad, with its chorus of voices singing about unity and peace, or\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-death-of-creativity-are-algo.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-death-of-creativity-are-algo.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-death-of-creativity-are-algo.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-death-of-creativity-are-algo.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/the-death-of-creativity-are-algo.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":146974,"url":"https:\/\/thecuriousbrain.com\/?p=146974","url_meta":{"origin":37824,"position":1},"title":"Budget Gravity","author":"thebrainbehind","date":"29\/05\/2025","format":false,"excerpt":"Ad spend is falling. 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Star Wars given the Paper Treatment! Simply genial ! Directed and animated by Eric Power for Jeremy Messersmith","rel":"","context":"In &quot;sounds&quot;","block_context":{"text":"sounds","link":"https:\/\/thecuriousbrain.com\/?cat=5"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10774,"url":"https:\/\/thecuriousbrain.com\/?p=10774","url_meta":{"origin":37824,"position":4},"title":"Organ Donor","author":"thebrainbehind","date":"15\/07\/2010","format":false,"excerpt":"Jeremy Messersmith - Organ Donor from Eric Power on Vimeo. Animated music video for Jeremy Messersmith's song 'Organ Donor' off his latest album The Reluctant Graveyard. 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