{"id":38145,"date":"2013-04-25T16:00:59","date_gmt":"2013-04-25T14:00:59","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=38145"},"modified":"2013-04-25T16:00:59","modified_gmt":"2013-04-25T14:00:59","slug":"behavioral-storytelling-social-content-strategy","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=38145","title":{"rendered":"Behavioral Storytelling: Social Content Strategy"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/19825115\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC;border-width:1px 1px 0;margin-bottom:5px\" allowfullscreen webkitallowfullscreen mozallowfullscreen> <\/iframe> <\/p>\n<div style=\"margin-bottom:5px\"> <strong> <a href=\"http:\/\/www.slideshare.net\/michaelleis\/social-content-strategy\" title=\"Behavioral Storytelling: Social Content Strategy\" target=\"_blank\">Behavioral Storytelling: Social Content Strategy<\/a> <\/strong> from <strong><a href=\"http:\/\/www.slideshare.net\/michaelleis\" target=\"_blank\">Michael Leis<\/a><\/strong> <\/div>\n<p>A perspective on how to structure content strategy for integrated social campaigns as well as alway-on content marketing. First you&#8217;ll see the structure, then the practical examples of how larger brands activate audiences. Largely, it&#8217;s about understanding the audience, and then designing for specific behavioral outcomes where the purchase or event happens at the right time in the story to make the audience the hero. Interesting thoughts by  Michael Leis <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Behavioral Storytelling: Social Content Strategy from Michael Leis A perspective on how to structure content strategy for integrated social campaigns as well as alway-on content marketing. First you&#8217;ll see the structure, then the practical examples of how larger brands activate audiences. Largely, it&#8217;s about understanding the audience, and then designing for specific behavioral outcomes where [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[221],"tags":[],"class_list":["post-38145","post","type-post","status-publish","format-standard","hentry","category-presentations"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":143065,"url":"https:\/\/thecuriousbrain.com\/?p=143065","url_meta":{"origin":38145,"position":0},"title":"How to Capture People\u2019s Attention in 2025","author":"thebrainbehind","date":"30\/10\/2024","format":false,"excerpt":"In a world that\u2019s becoming increasingly saturated with content and evolving technologies, capturing and holding people\u2019s attention in 2025 requires a nuanced strategy rooted in understanding psychological principles, leveraging AI, and aligning with ethical consumer expectations. Let\u2019s explore how brands and marketers can effectively gain attention today and maintain it\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/image-29.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/image-29.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/image-29.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/image-29.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/image-29.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/image-29.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":24382,"url":"https:\/\/thecuriousbrain.com\/?p=24382","url_meta":{"origin":38145,"position":1},"title":"Detecting Deception","author":"thebrainbehind","date":"06\/09\/2011","format":false,"excerpt":"Detecting Deception View more presentations from dberglu Using behavioral cues and emotion displays to detect deception in interpersonal communication. Very interesting presentation by dberglu","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":127123,"url":"https:\/\/thecuriousbrain.com\/?p=127123","url_meta":{"origin":38145,"position":2},"title":"Detecting Deception","author":"thebrainbehind","date":"06\/09\/2011","format":false,"excerpt":"Detecting Deception View more presentations from dberglu Using behavioral cues and emotion displays to detect deception in interpersonal communication. Very interesting presentation by dberglu Original Article","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":14334,"url":"https:\/\/thecuriousbrain.com\/?p=14334","url_meta":{"origin":38145,"position":3},"title":"Sinan Aral: Social Contagion","author":"thebrainbehind","date":"01\/12\/2010","format":false,"excerpt":"Sinan Aral: Social Contagion from PopTech on Vimeo. Sinan Aral\u2019s two areas of interest are behavioral contagions and causality. He believes that if we can understand how behavior is spread in a population, there\u2019s the potential to promote good behaviors such as condom use and tolerance and to deter behavior\u2026","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":37717,"url":"https:\/\/thecuriousbrain.com\/?p=37717","url_meta":{"origin":38145,"position":4},"title":"Dan Ariely: What makes us feel good about our work?","author":"thebrainbehind","date":"10\/04\/2013","format":false,"excerpt":"What motivates us to work? Contrary to conventional wisdom, it isn't just money. But it's not exactly joy either. It seems that most of us thrive by making constant progress and feeling a sense of purpose. Behavioral economist Dan Ariely presents two eye-opening experiments that reveal our unexpected and nuanced\u2026","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":136394,"url":"https:\/\/thecuriousbrain.com\/?p=136394","url_meta":{"origin":38145,"position":5},"title":"Wendy De La Rosa: 3 sneaky tactics that websites use to make you spend","author":"thebrainbehind","date":"19\/02\/2021","format":false,"excerpt":"https:\/\/www.ted.com\/talks\/wendy_de_la_rosa_3_sneaky_tactics_that_websites_use_to_make_you_spend Online retailers resort to all kinds of strategies to separate you from your hard-earned money. Behavioral scientist Wendy De La Rosa names three tactics to look out for -- and shares how you can keep yourself from falling for them.","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/38145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=38145"}],"version-history":[{"count":1,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/38145\/revisions"}],"predecessor-version":[{"id":38146,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/38145\/revisions\/38146"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=38145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=38145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=38145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}