{"id":38210,"date":"2013-04-29T17:55:50","date_gmt":"2013-04-29T15:55:50","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=38210"},"modified":"2013-04-30T09:11:56","modified_gmt":"2013-04-30T07:11:56","slug":"integrated-marketing-communications-imc-info-graphic-fomg13","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=38210","title":{"rendered":"Integrated Marketing Communications (IMC)   Info graphic #FOMG13"},"content":{"rendered":"<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px 1px 0; margin-bottom: 5px;\" src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/20182642?rel=0\" height=\"511\" width=\"479\" allowfullscreen=\"\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"Integrated Marketing Communications (IMC) infographic\" href=\"http:\/\/www.slideshare.net\/WFAMarketers\/wfa-imc-infographic\" target=\"_blank\">Integrated Marketing Communications (IMC) infographic<\/a> <\/strong> from <strong><a href=\"http:\/\/www.slideshare.net\/WFAMarketers\" target=\"_blank\">World Federation of Advertisers (WFA)<\/a><\/strong><\/div>\n<p>&nbsp;<\/p>\n<p>The World Federation of Advertisers (WFA) has unveiled new research detailing the specific challenges that the world\u2019s largest advertisers are having in developing integrated marketing communications. Interesting facts from the <a href=\"http:\/\/www.festivalofmedia.com\/global\" target=\"_blank\">festival of global media 2013<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integrated Marketing Communications (IMC) infographic from World Federation of Advertisers (WFA) &nbsp; The World Federation of Advertisers (WFA) has unveiled new research detailing the specific challenges that the world\u2019s largest advertisers are having in developing integrated marketing communications. Interesting facts from the festival of global media 2013<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,221],"tags":[467],"class_list":["post-38210","post","type-post","status-publish","format-standard","hentry","category-all-other-stuff","category-presentations","tag-info-graphic"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":111374,"url":"https:\/\/thecuriousbrain.com\/?p=111374","url_meta":{"origin":38210,"position":0},"title":"Chaos, panic, and disorder.. in the business world","author":"thebrainbehind","date":"25\/09\/2015","format":false,"excerpt":"Chaos, panic, and disorder.. in the business\u00a0world Why brands should focus on variation in the quest for personalisation Creativity defined the first 60 year of the British TV ad, planning and targeting will define the next Can effective crisis PR save Volkswagen\u2019s reputation following the emissions scandal? Facebook debuts 360-degree\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":" ","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2015\/09\/Corbis-42-19805242.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2015\/09\/Corbis-42-19805242.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2015\/09\/Corbis-42-19805242.jpg?resize=525%2C300 1.5x"},"classes":[]},{"id":114812,"url":"https:\/\/thecuriousbrain.com\/?p=114812","url_meta":{"origin":38210,"position":1},"title":"Chaos, panic, and disorder.. in the business world","author":"thebrainbehind","date":"10\/07\/2015","format":false,"excerpt":"Chaos, panic, and disorder.. in the business\u00a0world Facing facts: How advertisers are reading our emotions It\u2019s time to stop fighting against ad blockers What is creativity? Designer Tom Dixon OBE on ideas, product design and why computers are \u2018like a disease\u2019 Advertising\u2019s representation of LGBT people is still behind the\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"Business-man-on-beach","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2015\/07\/Business-man-on-beach.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2015\/07\/Business-man-on-beach.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2015\/07\/Business-man-on-beach.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2015\/07\/Business-man-on-beach.jpg?resize=700%2C400 2x"},"classes":[]},{"id":143156,"url":"https:\/\/thecuriousbrain.com\/?p=143156","url_meta":{"origin":38210,"position":2},"title":"Digital Twins in Advertising: The Future of Personalized, Real-Time Customer Engagement","author":"thebrainbehind","date":"06\/11\/2024","format":false,"excerpt":"Digital twins are transforming advertising by offering new ways to simulate, predict, and optimize consumer engagement. Originally applied to physical assets in industries like manufacturing and urban planning, digital twins have now extended to create virtual replicas of customers themselves. In real-time, these digital twins mimic consumer behaviors and preferences,\u2026","rel":"","context":"In &quot;trends&quot;","block_context":{"text":"trends","link":"https:\/\/thecuriousbrain.com\/?cat=162"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/DALL%C2%B7E-2024-11-06-10.31.26-A-futuristic-scene-of-digital-advertising-with-a-virtual-avatar-or-digital-twin-interacting-with-various-floating-holographic-advertisements.-The-se.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/DALL%C2%B7E-2024-11-06-10.31.26-A-futuristic-scene-of-digital-advertising-with-a-virtual-avatar-or-digital-twin-interacting-with-various-floating-holographic-advertisements.-The-se.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/DALL%C2%B7E-2024-11-06-10.31.26-A-futuristic-scene-of-digital-advertising-with-a-virtual-avatar-or-digital-twin-interacting-with-various-floating-holographic-advertisements.-The-se.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/DALL%C2%B7E-2024-11-06-10.31.26-A-futuristic-scene-of-digital-advertising-with-a-virtual-avatar-or-digital-twin-interacting-with-various-floating-holographic-advertisements.-The-se.webp?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":70798,"url":"https:\/\/thecuriousbrain.com\/?p=70798","url_meta":{"origin":38210,"position":3},"title":"Chaos, panic, and disorder.. in the business world","author":"thebrainbehind","date":"10\/07\/2015","format":false,"excerpt":"Facing facts: How advertisers are reading our emotions It\u2019s time to stop fighting against ad blockers What is creativity? Designer Tom Dixon OBE on ideas, product design and why computers are 'like a disease' Advertising's representation of LGBT people is still behind the times Facebook to launch own music-streaming service\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2015\/07\/Business-man-on-beach.jpg?fit=850%2C565&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2015\/07\/Business-man-on-beach.jpg?fit=850%2C565&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2015\/07\/Business-man-on-beach.jpg?fit=850%2C565&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2015\/07\/Business-man-on-beach.jpg?fit=850%2C565&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":144507,"url":"https:\/\/thecuriousbrain.com\/?p=144507","url_meta":{"origin":38210,"position":4},"title":"The Anxious Generation: How Advertising Shapes the Mental Health Crisis","author":"thebrainbehind","date":"21\/12\/2024","format":false,"excerpt":"Advertising has always wielded an extraordinary ability to influence perceptions, shape desires, and even create societal norms. But in an age where mental health among young people is in crisis\u2014a phenomenon thoroughly explored in Jonathan Haidt\u2019s The Anxious Generation: How the Great Rewiring of Childhood Is Causing an Epidemic of\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/The-Anxious-Generation-Jonathan-Haidt.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/The-Anxious-Generation-Jonathan-Haidt.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/The-Anxious-Generation-Jonathan-Haidt.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/The-Anxious-Generation-Jonathan-Haidt.webp?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/The-Anxious-Generation-Jonathan-Haidt.webp?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":144934,"url":"https:\/\/thecuriousbrain.com\/?p=144934","url_meta":{"origin":38210,"position":5},"title":"Welcome to the Chaos: Meta\u2019s Speech Overhaul Is Breaking Advertising\u2014and Society","author":"thebrainbehind","date":"13\/01\/2025","format":false,"excerpt":"Imagine a world where the boundaries of truth and civility dissolve, leaving behind a digital battlefield of unchecked misinformation, hate, and division. Now imagine your brand\u2014a beacon of trust and connection\u2014being forced to navigate that chaos. That\u2019s the world Mark Zuckerberg\u2019s Meta is actively shaping with its sweeping \"free speech\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/A-satirical-illustration-depicting-a-large-figure-resembling-Donald-Trump.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/A-satirical-illustration-depicting-a-large-figure-resembling-Donald-Trump.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/A-satirical-illustration-depicting-a-large-figure-resembling-Donald-Trump.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/A-satirical-illustration-depicting-a-large-figure-resembling-Donald-Trump.jpeg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/A-satirical-illustration-depicting-a-large-figure-resembling-Donald-Trump.jpeg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/A-satirical-illustration-depicting-a-large-figure-resembling-Donald-Trump.jpeg?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/38210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=38210"}],"version-history":[{"count":2,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/38210\/revisions"}],"predecessor-version":[{"id":38235,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/38210\/revisions\/38235"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=38210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=38210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=38210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}