{"id":39194,"date":"2013-06-14T22:35:23","date_gmt":"2013-06-14T20:35:23","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=39194"},"modified":"2013-06-14T22:35:23","modified_gmt":"2013-06-14T20:35:23","slug":"the-becks-edison-bottle","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=39194","title":{"rendered":"The Beck&#8217;s Edison Bottle"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/68007497\" width=\"922\" height=\"519\" frameborder=\"0\" title=\"The Beck&#039;s Edison Bottle\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><br \/>\nThe first playable beer. 19th Century technology meets 21st Century music over a bottle of beer in the latest extension to the Beck\u2019s Record Label project. Created by Shine Limited<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The first playable beer. 19th Century technology meets 21st Century music over a bottle of beer in the latest extension to the Beck\u2019s Record Label project. Created by Shine Limited<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[],"class_list":["post-39194","post","type-post","status-publish","format-standard","hentry","category-ads"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":21586,"url":"https:\/\/thecuriousbrain.com\/?p=21586","url_meta":{"origin":39194,"position":0},"title":"Heineken &#8211; The Invite","author":"thebrainbehind","date":"25\/05\/2011","format":false,"excerpt":"http:\/\/vimeo.com\/23215772 Ok Heineken lately has been inventing loads of stuff but actually this is just a student project! The idea a social media connected bottle opener that invites your friends over for a beer. Whoever has the most friends attending, gets a free case of Heineken. CW\/Concept Max Arlestig AD\/Concept:\u2026","rel":"","context":"In &quot;ads&quot;","block_context":{"text":"ads","link":"https:\/\/thecuriousbrain.com\/?cat=3"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":128476,"url":"https:\/\/thecuriousbrain.com\/?p=128476","url_meta":{"origin":39194,"position":1},"title":"Heineken &#8211; The Invite","author":"thebrainbehind","date":"25\/05\/2011","format":false,"excerpt":"Ok Heineken lately has been inventing loads of stuff but actually this is just a student project! The idea a social media connected bottle opener that invites your friends over for a beer. Whoever has the most friends attending, gets a free case of Heineken. CW\/Concept Max Arlestig AD\/Concept: Maximilian\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":12203,"url":"https:\/\/thecuriousbrain.com\/?p=12203","url_meta":{"origin":39194,"position":2},"title":"Bottle","author":"thebrainbehind","date":"21\/09\/2010","format":false,"excerpt":"Bottle from Kirsten Lepore on Vimeo. You must definitely check this out! An incredible animation by Kirsten Lepore!","rel":"","context":"In &quot;sounds&quot;","block_context":{"text":"sounds","link":"https:\/\/thecuriousbrain.com\/?cat=5"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8011,"url":"https:\/\/thecuriousbrain.com\/?p=8011","url_meta":{"origin":39194,"position":3},"title":"Spin the Bottle","author":"thebrainbehind","date":"29\/03\/2010","format":false,"excerpt":"Converse - Spin the Bottle from Alan Poon on Vimeo. A lovely commercial for Converse directed and shot by Alan Poon. It was ADWEEK's magazine SPOT OF THE YEAR for 2005! Lovely stuff","rel":"","context":"In &quot;ads&quot;","block_context":{"text":"ads","link":"https:\/\/thecuriousbrain.com\/?cat=3"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":35097,"url":"https:\/\/thecuriousbrain.com\/?p=35097","url_meta":{"origin":39194,"position":4},"title":"Sound &#038; Objects","author":"thebrainbehind","date":"07\/12\/2012","format":false,"excerpt":"http:\/\/vimeo.com\/55089529 Sound is invisible and intangible. What if sound had physical features?If you move the bottle between the mirrors, sound reflects itself. If you move it between the ice, sound freezes. When you put the bottle among three objects, sound will be influenced by each object\u2019s physical features? Created by\u2026","rel":"","context":"In &quot;videos&quot;","block_context":{"text":"videos","link":"https:\/\/thecuriousbrain.com\/?cat=193"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1230,"url":"https:\/\/thecuriousbrain.com\/?p=1230","url_meta":{"origin":39194,"position":5},"title":"Heinz bottle","author":"thebrainbehind","date":"11\/06\/2009","format":false,"excerpt":"I simply adore this one, via adland.tv Credits: Agency: Abbott Mead Vickers BBDO,Advertiser: Heinz Project: Bottle,Writer: Martin Lorraine Art director: Steve Jones,Planners: Jacquie Chick, James Needham Media agency: Vizeum, Media planners: Paul Hutchison, Ben Maclaren Production company: Blink,Director: Dougal Wilson Post-production: The Moving Picture Company","rel":"","context":"In &quot;ads&quot;","block_context":{"text":"ads","link":"https:\/\/thecuriousbrain.com\/?cat=3"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/39194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=39194"}],"version-history":[{"count":1,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/39194\/revisions"}],"predecessor-version":[{"id":39195,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/39194\/revisions\/39195"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=39194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=39194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=39194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}