{"id":39320,"date":"2013-06-20T10:12:33","date_gmt":"2013-06-20T08:12:33","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=39320"},"modified":"2013-06-20T10:12:33","modified_gmt":"2013-06-20T08:12:33","slug":"facebook-creativity-at-scale-canneslions-ogilvycannes","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=39320","title":{"rendered":"Facebook: Creativity at Scale #CannesLions \/ #OgilvyCannes"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/23196272?rel=0\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC;border-width:1px 1px 0;margin-bottom:5px\" allowfullscreen webkitallowfullscreen mozallowfullscreen> <\/iframe> <\/p>\n<div style=\"margin-bottom:5px\"> <strong> <a href=\"http:\/\/www.slideshare.net\/OgilvyWW\/facebook-creativity-at-scale-canneslions-ogilvycannes\" title=\"Facebook: Creativity at Scale #CannesLions \/ #OgilvyCannes \" target=\"_blank\">Facebook: Creativity at Scale #CannesLions \/ #OgilvyCannes <\/a> <\/strong> from <strong><a href=\"http:\/\/www.slideshare.net\/OgilvyWW\" target=\"_blank\">Ogilvy &#038; Mather<\/a><\/strong> <\/div>\n<p>Insights into the #CanneLions panel &#8211; Facebook: Creativity at Scale #OgilvyCannes by @jbell99 <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook: Creativity at Scale #CannesLions \/ #OgilvyCannes from Ogilvy &#038; Mather Insights into the #CanneLions panel &#8211; Facebook: Creativity at Scale #OgilvyCannes by @jbell99<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[221],"tags":[],"class_list":["post-39320","post","type-post","status-publish","format-standard","hentry","category-presentations"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":70798,"url":"https:\/\/thecuriousbrain.com\/?p=70798","url_meta":{"origin":39320,"position":0},"title":"Chaos, panic, and disorder.. in the business world","author":"thebrainbehind","date":"10\/07\/2015","format":false,"excerpt":"Facing facts: How advertisers are reading our emotions It\u2019s time to stop fighting against ad blockers What is creativity? Designer Tom Dixon OBE on ideas, product design and why computers are 'like a disease' Advertising's representation of LGBT people is still behind the times Facebook to launch own music-streaming service\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2015\/07\/Business-man-on-beach.jpg?fit=850%2C565&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2015\/07\/Business-man-on-beach.jpg?fit=850%2C565&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2015\/07\/Business-man-on-beach.jpg?fit=850%2C565&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2015\/07\/Business-man-on-beach.jpg?fit=850%2C565&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":74749,"url":"https:\/\/thecuriousbrain.com\/?p=74749","url_meta":{"origin":39320,"position":1},"title":"Chaos, panic, and disorder.. in the business world","author":"thebrainbehind","date":"25\/09\/2015","format":false,"excerpt":"Why brands should focus on variation in the quest for personalisation Creativity defined the first 60 year of the British TV ad, planning and targeting will define the next Can effective crisis PR save Volkswagen's reputation following the emissions scandal? Facebook debuts 360-degree videos with help from Star Wars, GoPro\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2015\/09\/Corbis-42-19805242.jpg?fit=640%2C480&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2015\/09\/Corbis-42-19805242.jpg?fit=640%2C480&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2015\/09\/Corbis-42-19805242.jpg?fit=640%2C480&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":150148,"url":"https:\/\/thecuriousbrain.com\/?p=150148","url_meta":{"origin":39320,"position":2},"title":"Innovation promised better advertising. It delivered something worse.","author":"thebrainbehind","date":"05\/12\/2025","format":false,"excerpt":"Innovation always arrives with the confidence of inevitability. Advertising embraced every wave, convinced that more data, better targeting and new tools would sharpen persuasion and elevate the craft. Instead, something stranger happened. The technology advanced. The imagination retreated. With every breakthrough, the work felt a little smaller. For two decades,\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Gemini_Generated_Image_m8ugs8m8ugs8m8ug-scaled.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Gemini_Generated_Image_m8ugs8m8ugs8m8ug-scaled.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Gemini_Generated_Image_m8ugs8m8ugs8m8ug-scaled.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Gemini_Generated_Image_m8ugs8m8ugs8m8ug-scaled.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Gemini_Generated_Image_m8ugs8m8ugs8m8ug-scaled.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/Gemini_Generated_Image_m8ugs8m8ugs8m8ug-scaled.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":70004,"url":"https:\/\/thecuriousbrain.com\/?p=70004","url_meta":{"origin":39320,"position":3},"title":"Chaos, panic, and disorder.. in the business world","author":"thebrainbehind","date":"26\/06\/2015","format":false,"excerpt":"See All the Cannes Lions Grand Prix Winners Monica Lewinsky Asks Adland To Just Say No To Public Shaming Bogusky Takes On Coke With 'Hilltop' Ad Spoof Martin Sorrell on the mega-media reviews: 'We can't remember anything like this CANNESOGRAM from we are social An interactive cartogram based on Cannes\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2015\/06\/handstands-on-beach-008.jpg?fit=460%2C276&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":43170,"url":"https:\/\/thecuriousbrain.com\/?p=43170","url_meta":{"origin":39320,"position":4},"title":"Creativity in PR, a Global Study 2013","author":"thebrainbehind","date":"17\/12\/2013","format":false,"excerpt":"Creativity in PR, a Global Study 2013 from The Holmes Report The 2013 edition of the Holmes Report's Creativity in PR study, co-authored by NowGoCreate and sponsored by Ketchum. Based on research of 600 people across more than 35 countries, exploring whether the PR industry is creative enough to sway\u2026","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":69653,"url":"https:\/\/thecuriousbrain.com\/?p=69653","url_meta":{"origin":39320,"position":5},"title":"Can robots be creative?","author":"thebrainbehind","date":"17\/06\/2015","format":false,"excerpt":"https:\/\/youtu.be\/Rh9vBczqMk0 People have been grappling with the question of artificial creativity -- alongside the question of artificial intelligence -- for over 170 years. For instance, could we program machines to create high quality original music? And if we do, is it the machine or the programmer that exhibits creativity? Gil\u2026","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/Rh9vBczqMk0\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/39320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=39320"}],"version-history":[{"count":1,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/39320\/revisions"}],"predecessor-version":[{"id":39321,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/39320\/revisions\/39321"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=39320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=39320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=39320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}