{"id":40316,"date":"2013-07-30T10:47:38","date_gmt":"2013-07-30T08:47:38","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=40316"},"modified":"2013-07-30T10:47:38","modified_gmt":"2013-07-30T08:47:38","slug":"paul-kemp-robertson-bitcoin-sweat-tide-meet-the-future-of-branded-currency","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=40316","title":{"rendered":"Paul Kemp-Robertson: Bitcoin. Sweat. Tide. Meet the future of branded currency."},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"http:\/\/embed.ted.com\/talks\/paul_kemp_robertson_bitcoin_sweat_tide_meet_the_future_of_branded_currency.html\" width=\"530\" height=\"315\" frameborder=\"0\" scrolling=\"no\" webkitAllowFullScreen mozallowfullscreen allowFullScreen><\/iframe><\/p>\n<p>Currency &#8212; the bills and coins you carry in your wallet and in your bank account &#8212; is founded on marketing, on the belief that banks and governments are trustworthy. Now, Paul Kemp-Robertson walks us through a new generation of currency, supported by that same marketing \u2026 but on behalf of a private brand. From Nike Sweat Points to bottles of Tide (which are finding an unexpected use in illegal markets), meet the non-bank future of currencies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Currency &#8212; the bills and coins you carry in your wallet and in your bank account &#8212; is founded on marketing, on the belief that banks and governments are trustworthy. Now, Paul Kemp-Robertson walks us through a new generation of currency, supported by that same marketing \u2026 but on behalf of a private brand. From [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[221],"tags":[],"class_list":["post-40316","post","type-post","status-publish","format-standard","hentry","category-presentations"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":119970,"url":"https:\/\/thecuriousbrain.com\/?p=119970","url_meta":{"origin":40316,"position":0},"title":"JWT: The Future of Payments &amp; Currency","author":"thebrainbehind","date":"01\/12\/2014","format":false,"excerpt":"JWT: The Future of Payments & Currency (October 2014) from JWTIntelligence The payments and currency systems are on the verge of disruption. Payments are getting digitized and going mobile, wearable and biometric, while the rise of cryptocurrencies is prompting new ideas about what currency can be. Millennials, not wedded to\u2026","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":41095,"url":"https:\/\/thecuriousbrain.com\/?p=41095","url_meta":{"origin":40316,"position":1},"title":"Social Brands: The Future Of Marketing","author":"thebrainbehind","date":"17\/09\/2013","format":false,"excerpt":"Social Brands: The Future Of Marketing eBook by Simon Kemp from Simon Kemp The world\u2019s best brands don\u2019t just predict the future; they define the future on their own terms. However, it\u2019s the brands that define their future in terms of the enduring value they add to people\u2019s lives that\u2026","rel":"","context":"In &quot;PPT\/ cool decks&quot;","block_context":{"text":"PPT\/ cool decks","link":"https:\/\/thecuriousbrain.com\/?cat=221"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":118701,"url":"https:\/\/thecuriousbrain.com\/?p=118701","url_meta":{"origin":40316,"position":2},"title":"Gagarin","author":"thebrainbehind","date":"10\/02\/2015","format":false,"excerpt":"by Public Service Broadcasting. Directed by Alex Kemp Gagarin was originally published on The Curious Brain","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/gagarin.jpg?fit=640%2C360&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/gagarin.jpg?fit=640%2C360&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/gagarin.jpg?fit=640%2C360&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":123594,"url":"https:\/\/thecuriousbrain.com\/?p=123594","url_meta":{"origin":40316,"position":3},"title":"WORLDWIDE","author":"thebrainbehind","date":"11\/05\/2012","format":false,"excerpt":"http:\/\/vimeo.com\/41926601 Its Friday time to dance! Directed by KeMp and Tomson. Music is by Justice, Helix Enjoy :-) Original Article","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":126585,"url":"https:\/\/thecuriousbrain.com\/?p=126585","url_meta":{"origin":40316,"position":4},"title":"The Cheshire Cat","author":"thebrainbehind","date":"04\/10\/2011","format":false,"excerpt":"http:\/\/vimeo.com\/29916038 Cool song and an awesome video by Battlesnake! Battlesnake is Adam Smith, Bass; Michael Pulsford, Drums; Gus Kemp, Electric Piano. Enjoy :-) Original Article","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":114391,"url":"https:\/\/thecuriousbrain.com\/?p=114391","url_meta":{"origin":40316,"position":5},"title":"what we are reading","author":"thebrainbehind","date":"20\/07\/2015","format":false,"excerpt":"what we are\u00a0reading Currency Wars: The Making of the Next Global CrisisView On WordPress","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"books","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2015\/07\/Screen-Shot-2015-07-20-at-13.40.16-922x843.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2015\/07\/Screen-Shot-2015-07-20-at-13.40.16-922x843.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2015\/07\/Screen-Shot-2015-07-20-at-13.40.16-922x843.png?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2015\/07\/Screen-Shot-2015-07-20-at-13.40.16-922x843.png?resize=700%2C400 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/40316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=40316"}],"version-history":[{"count":1,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/40316\/revisions"}],"predecessor-version":[{"id":40317,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/40316\/revisions\/40317"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=40316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=40316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=40316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}