{"id":44869,"date":"2014-02-25T11:16:40","date_gmt":"2014-02-25T09:16:40","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=44869"},"modified":"2014-02-25T11:17:15","modified_gmt":"2014-02-25T09:17:15","slug":"jonathan-perelman-content-is-king-distribution-is-queen","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=44869","title":{"rendered":"Jonathan Perelman: Content is King, Distribution is Queen"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/87193418\" width=\"922\" height=\"519\" frameborder=\"0\" title=\"Jonathan Perelman: Content is King, Distribution is Queen\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><\/p>\n<p>In this 99U talk, Jonathan Perelman breaks down the tactics and mindsets used by Buzzfeed to stand out on social media and elsewhere (complete with its trademark listicles). By adopting a social-first mindset and creating content that appeals to emotion, Buzzfeed has grown from a small blog to a cultural phenomenon read by tens of millions of people (including the President of the United States).<\/p>\n<p>His advice? Respect the platform you\u2019re using (e.g. Twitter is about timelines, Facebook is about emotion), stay positive, and tell a story that is \u201cgenuine, authentic, and meaningful.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this 99U talk, Jonathan Perelman breaks down the tactics and mindsets used by Buzzfeed to stand out on social media and elsewhere (complete with its trademark listicles). By adopting a social-first mindset and creating content that appeals to emotion, Buzzfeed has grown from a small blog to a cultural phenomenon read by tens of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[221],"tags":[],"class_list":["post-44869","post","type-post","status-publish","format-standard","hentry","category-presentations"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":31732,"url":"https:\/\/thecuriousbrain.com\/?p=31732","url_meta":{"origin":44869,"position":0},"title":"How &#8220;Avengers&#8221; Should Have Ended","author":"thebrainbehind","date":"31\/05\/2012","format":false,"excerpt":"via buzzfeed","rel":"","context":"In &quot;videos&quot;","block_context":{"text":"videos","link":"https:\/\/thecuriousbrain.com\/?cat=193"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":81964,"url":"https:\/\/thecuriousbrain.com\/?p=81964","url_meta":{"origin":44869,"position":1},"title":"think!","author":"thebrainbehind","date":"19\/07\/2016","format":false,"excerpt":"via @buzzfeed","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2016\/07\/sub-buzz-11756-1468864664-1.jpg?fit=625%2C625&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2016\/07\/sub-buzz-11756-1468864664-1.jpg?fit=625%2C625&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/thecuriousbrain.com\/wp-content\/uploads\/2016\/07\/sub-buzz-11756-1468864664-1.jpg?fit=625%2C625&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":81747,"url":"https:\/\/thecuriousbrain.com\/?p=81747","url_meta":{"origin":44869,"position":2},"title":"meanwhile over the EU","author":"thebrainbehind","date":"24\/06\/2016","format":false,"excerpt":"via buzzfeed","rel":"","context":"In &quot;images&quot;","block_context":{"text":"images","link":"https:\/\/thecuriousbrain.com\/?cat=6"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.buzzfeed.com\/buzzfeed-static\/static\/enhanced\/webdr03\/2013\/6\/19\/10\/enhanced-buzz-10094-1371652658-0.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/img.buzzfeed.com\/buzzfeed-static\/static\/enhanced\/webdr03\/2013\/6\/19\/10\/enhanced-buzz-10094-1371652658-0.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/img.buzzfeed.com\/buzzfeed-static\/static\/enhanced\/webdr03\/2013\/6\/19\/10\/enhanced-buzz-10094-1371652658-0.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":56826,"url":"https:\/\/thecuriousbrain.com\/?p=56826","url_meta":{"origin":44869,"position":3},"title":"#CharlieHebdo","author":"thebrainbehind","date":"07\/01\/2015","format":false,"excerpt":"by @RLOppenheimer via buzzfeed","rel":"","context":"In &quot;all other stuff&quot;","block_context":{"text":"all other stuff","link":"https:\/\/thecuriousbrain.com\/?cat=1"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/pbs.twimg.com\/media\/B6wcXWdIgAA_Lbr.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":35393,"url":"https:\/\/thecuriousbrain.com\/?p=35393","url_meta":{"origin":44869,"position":4},"title":"Single Ladies &#8211; Benny hill version","author":"thebrainbehind","date":"20\/12\/2012","format":false,"excerpt":"http:\/\/youtu.be\/AID07xdiiEU hahahahhahah via buzzfeed","rel":"","context":"In &quot;virals&quot;","block_context":{"text":"virals","link":"https:\/\/thecuriousbrain.com\/?cat=4"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/AID07xdiiEU\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":45372,"url":"https:\/\/thecuriousbrain.com\/?p=45372","url_meta":{"origin":44869,"position":5},"title":"If Women\u2019s Roles In Ads Were Played By Men","author":"thebrainbehind","date":"19\/03\/2014","format":false,"excerpt":"http:\/\/youtu.be\/2SrpARP_M0o via buzzfeed","rel":"","context":"In &quot;virals&quot;","block_context":{"text":"virals","link":"https:\/\/thecuriousbrain.com\/?cat=4"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/2SrpARP_M0o\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/44869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=44869"}],"version-history":[{"count":1,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/44869\/revisions"}],"predecessor-version":[{"id":44870,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=\/wp\/v2\/posts\/44869\/revisions\/44870"}],"wp:attachment":[{"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=44869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=44869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecuriousbrain.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=44869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}