{"id":45021,"date":"2014-03-04T12:17:56","date_gmt":"2014-03-04T10:17:56","guid":{"rendered":"http:\/\/thecuriousbrain.com\/?p=45021"},"modified":"2014-03-04T12:18:32","modified_gmt":"2014-03-04T10:18:32","slug":"nikhil-arora-transparent-is-the-new-clever","status":"publish","type":"post","link":"https:\/\/thecuriousbrain.com\/?p=45021","title":{"rendered":"Nikhil Arora: Transparent Is the New Clever"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/87687664\" width=\"922\" height=\"519\" frameborder=\"0\" title=\"Nikhil Arora: Transparent Is the New Clever\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><\/p>\n<p>In this high-energy talk, Back to the Roots co-founder Nikhil Arora shares his unconventional methods for launching his company from a college experiment to a fully functioning social enterprise. Arora shares how candid transparency (and pictures of ugly fungi) helped his company\u2019s mushroom growing kits become a hit among children and on Facebook. For each kit sold, Back to the Roots also donates one to an elementary school. The good will and social media generated sold more kits, which resulted in more donations.<\/p>\n<p>\u201cGoogle made headlines by saying they would make money without doing evil,\u201d he says. \u201cThat seems like a cop out. In business today, you can make money and do good.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this high-energy talk, Back to the Roots co-founder Nikhil Arora shares his unconventional methods for launching his company from a college experiment to a fully functioning social enterprise. Arora shares how candid transparency (and pictures of ugly fungi) helped his company\u2019s mushroom growing kits become a hit among children and on Facebook. For each [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[221],"tags":[],"class_list":["post-45021","post","type-post","status-publish","format-standard","hentry","category-presentations"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":3211,"url":"https:\/\/thecuriousbrain.com\/?p=3211","url_meta":{"origin":45021,"position":0},"title":"Oh Shit Kits","author":"thebrainbehind","date":"08\/10\/2009","format":false,"excerpt":"Shit happens so be prepared! 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